Summary
Overview
Work History
Education
Skills
Professional Highlights
Attributes
References
Training
Timeline
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Tracey Surin

Kuala Lumpur

Summary

To deliver extraordinary results in a fast moving, high energy business environment. To utilize my skills as a leader, team player and relationship building, whilst developing new skills in order to prepare myself for future general management responsibility.

Tracey is a bright and inquisitive manager who has built a reputation for being a good team player and for having exceptional relationship development skills. Tracey is hardworking with a deep routed motivation to deliver high quality results. In the last 5 years, Tracey has played a pivotal role in Taman Tugu by securing funding for this green lung whilst making Taman Tugu a talked about landmark in Kuala Lumpur.

Prior to that, Tracey had spent the last 4 years working in sponsorship management and marketing. Previous experience includes golf event promotion and management, the telecommunications sector, media and business process outsourcing. Her responsibilities have centered around sponsorship management, marketing, client and vendor management, including retail strategy development. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

27
27
years of professional experience

Work History

Head of Funding, Branding & Communications

Taman Tugu (sub Of Khazanah Nasional Berhad)
7 2018 - Current
  • Developed the fundraising framework and succesfully secured funds from corporates and individuals
  • Responsible for media engagements and media coverage to increase awareness and positioning of Taman Tugu
  • The custodian and driver of the Taman Tugu brand and activation initiatives that differentiate Taman Tugu


Sponsorship Management & Marketing

CIMB Group
01.2014 - 06.2018
  • Led the negotiations, planning, execution and activation of CIMB Group’s sponsorship assets – CIMB Cycle, CIMB Classic, The Color Run, Tottenham Hotspurs in Malaysia, and CIMB’s brand ambassadors Nicol David, Mohd Azizulhasni Awang and the CIMB Pro Cycling Team, and conferences such as Invest Malaysia KL (IMKL), ICGN.

Sponsorship, Marketing & Events

GlobalOne (Emerald Evolution Holdings Sdn Bhd)
02.2012 - 12.2013

Project Head

HAYS
05.2011 - 11.2011

Head Recruitment, Training & Quality

DiGi Telecommunications Berhad
04.2006 - 03.2011

Business Development Director

Starcom Mediavest Group
07.2004 - 03.2006

Client Services Director

Scicom MSC
01.2000 - 06.2004

Account Manager

Maxis Communication
01.1997 - 12.1999

Education

Diploma in Business Administration & Management -

Perkim Goon - Anglia Ruskin University

Skills

Analytical and Critical Thinking

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Professional Highlights

  • Successfully led and secured sponsorship and donations from corporates and individuals
  • Built the Taman Tugu brand from ground up though engagement with mainstream media such as The Star, Malaysia Hari Ini TV3, Berita Harian, Sin Chew, Says, Free Malaysia and via social media
  • Successfully delivered the CIMB Classic in 2014, 2015, 2016 and 2017 the CIMB Classic, the richest and only PGA TOUR sanctioned event in SouthEast Asia
  • Staged and delivered CIMB’s inaugural CIMB Color Run and CIMB's cycling event, CIMB Cycle in Seri Menanti
  • Key in the management of CIMB’s brand ambassadors Nicol David, Mohd Azizulhasni Awang and CIMB Pro Cycling Team
  • Successfully promoted and delivered the prestigious Maybank Malaysian Open (MMO) in 2012 and 2013
  • Key team member in the development of new to world retail concept and successfully recruited, trained and developed new DiGi retail concept team
  • Built long lasting impactful relationships across the industries and sectors I’ve worked in

Attributes

  • Natural networker and relationship builder
  • Proven ability to manage key business clients, and key vendors
  • Fueled with a passion to deliver company success
  • Experience of developing and leading teams of varying levels of seniority
  • Ability to develop, create and implement winning strategy
  • Reliable deliverer against agreed key result areas

References

Mr Effendy Shahul Hamid, CEO, Group Consumer & Digital Banking, +6012 286 3086

Training

  • How to Read Financial Statements – Taman Tugu
  • Accounting Fundamentals – Taman Tugu
  • Anti Money Laundering - CIMB
  • Business Continuity Management - CIMB
  • Risk Appetite - CIMB
  • IBM ACE Leadership & Management Programme – DiGi
  • Seven Basic Habits by Steven Covey – DiGi

Timeline

Sponsorship Management & Marketing

CIMB Group
01.2014 - 06.2018

Sponsorship, Marketing & Events

GlobalOne (Emerald Evolution Holdings Sdn Bhd)
02.2012 - 12.2013

Project Head

HAYS
05.2011 - 11.2011

Head Recruitment, Training & Quality

DiGi Telecommunications Berhad
04.2006 - 03.2011

Business Development Director

Starcom Mediavest Group
07.2004 - 03.2006

Client Services Director

Scicom MSC
01.2000 - 06.2004

Account Manager

Maxis Communication
01.1997 - 12.1999

Head of Funding, Branding & Communications

Taman Tugu (sub Of Khazanah Nasional Berhad)
7 2018 - Current

Diploma in Business Administration & Management -

Perkim Goon - Anglia Ruskin University
Tracey Surin