TING PANG LEE
Selangor
Summary
Marketing professional with an Ad Operations background and a Bachelor’s degree in Business, Marketing, and International Trade. Handles campaign setup, delivery monitoring, optimisation, reporting, and troubleshooting across ads, tags, and publisher sites while working with Sales and media teams to support timelines and campaign goals.
Overview
1
1
Language
6
6
years of professional experience
Work History
Ad Operations Executive
Innity Sdn Bhd
2024.01 - 2025.06
- Executed digital campaigns to achieve objectives and deliverables on schedule, managing publisher booking, campaign setup, delivery monitoring, performance optimisation, and reporting.
- Proactively optimised campaigns by evaluating performance data, providing recommendations, and conducting ongoing A/B tests to enhance campaign performance.
- Coordinated with sales and media teams on campaign strategy, delivery updates, analysis reporting, and ad hoc client requests.
- Resolved issues with campaigns, ads, tags, and client/publisher sites to ensure smooth operations.
Marketing Support (Internship)
Tri E Marketing
2019.01 - 2020.01
- Optimised product descriptions and verified information to reduce errors and delays in sales order creation.
- Updated daily orders on Lazada using Microsoft Excel, amended PSI and inventory reports, and created sales orders based on purchase orders.
- Assisted customers by answering inquiries and resolving issues at service desk, ensuring customer satisfaction.
Education
Bachelor of Business - Marketing and International Trade
VICTORIA UNIVERSITY
MELBOURNE, VICTORIA2023-01
Diploma - Business Administration
SUNWAY UNIVERSITY
Petaling Jaya, Malaysia2021-01
Skills
- Technical: Microsoft (Excel, Word, PowerPoint) Canva Basic knowledge of HTML, CSS, JavaScript
- Campaign trafficking
- Campaign optimisation
- Soft Skills: Multitasking, Relationship Management, Attention to Detail, Teamwork, Adaptability, Problem Solving
SKILLS
Languages: Malay, English, Chinese
Timeline
Ad Operations Executive
Innity Sdn Bhd
2024.01 - 2025.06
Marketing Support (Internship)
Tri E Marketing
2019.01 - 2020.01
Bachelor of Business - Marketing and International Trade
VICTORIA UNIVERSITY
Diploma - Business Administration
SUNWAY UNIVERSITY