Summary
Overview
Work History
Education
Skills
Certification
Work Preference
Languages
Timeline
Generic
Tiffany Lau

Tiffany Lau

Executive Personal Assistant & Sales Professional
Subang Jaya, Selangor

Summary

Results-driven professional with 6 years of experience as an Executive Personal Assistant, providing high-level administrative support to board members and CEOs. Skilled in managing executive schedules, coordinating meetings, and ensuring seamless communication across departments.


Additionally, a dynamic sales professional with hands-on expertise in e-commerce and digital advertising, successfully transitioning to a commission-based sales role. Leverages entrepreneurial skills and advanced marketing strategies to drive sales, enhance customer engagement, and deliver tailored solutions.

Overview

15
15
years of professional experience
2017
2017
years of post-secondary education
3
3
Certifications
4
4
Languages

Work History

Micro-Entrepreneurship in E-commerce

Ins Tech International Sdn Bhd
04.2023 - 12.2024
  • Operated in a fully commission-based environment, demonstrating resilience, strong sales acumen, and self-discipline by promoting the company’s in-house health supplement brand through targeted online ads, and direct customer engagement on WhatsApp Business
  • Created and managed Facebook ads using Meta Ads Manager to attract the right customer base, optimizing ad performance and ROI
  • Designed engaging ad visuals, wrote compelling ad contents, and produced high-quality videos ads through filming and editing
  • Provided personalized online consultations to address customer health concerns, effectively resolving their doubts and converting leads into loyal clients
  • Gained hands-on experience with Facebook Meta Ads Manager to strategically attract and target the ideal customer demographic
  • Mastered skills in ads design, writing ads content, and video production to craft impactful marketing materials
  • Applied DISC behavioral insights to identify customer needs, communicate effectively, and tailor sales strategies for higher conversion rates
  • Learned to address customer concerns with empathy and precision, building trust and securing sales with tailored solutions

Executive Personal Assistant to Managing Director

Blu Lead Tech Services
05.2022 - 02.2023
  • Efficiently arrange, monitor, and manage the Managing Director’s (MD) daily schedules, including interviews, interdepartmental meetings, and Board of Director (B.O.D) engagements
  • Actively participate in meetings with the B.O.D, MD, and relevant departments, contributing to discussions on metaverse and cryptocurrency projects
  • Accurately document meeting minutes and ensure timely follow-ups on action items
  • Manage purchase orders for metaverse-related projects, ensuring compliance with company standards and timely delivery of resources
  • Maintain regular communication with department leaders to monitor work progress, identify challenges, and provide detailed updates to the MD
  • Handle reservations, including car rentals and restaurant bookings, ensuring smooth day-to-day operations for the MD
  • Conduct research and purchase office equipment as requested by the MD, maintaining quality and budget standards
  • Record the MD’s cash and credit card expenses and prepare claims for submission to the accounting department

PA to Japanese CEO cum General Affair

Koh & I Trading (M) Sdn Bhd
05.2017 - 04.2022
  • Served as the Personal Assistant to the Japanese CEO, providing high-level administrative support, managing daily tasks & ensuring smooth operations
  • Managed all local & international reservations, including hotels, flights, car rentals, golf & restaurant bookings
  • Coordinated the CEO's local & international schedules to ensure optimal time management
  • Handled personal errands for the CEO’s family members, ensuring timely completion of requests
  • Organized appointments for the CEO’s guests and visitors, ensuring smooth office visits
  • Maintained effective communication with the CEO’s driver, providing timely updates on the daily schedule
  • Monitored the CEO's credit card usage & resolved any issues promptly with the bank to prevent overseas usage disruptions
  • Prepared the CEO’s monthly cash claims & credit card expense reports for review & approval
  • Managed & resolved ad-hoc tasks as requested by the CEO


【General Affair】:

  • Managed staff attendance, annual leave & medical leave records, ensuring accuracy & compliance
  • Took and distributed meeting minutes in a timely manner
  • Monitored the office mailbox and delivered correspondence to the General Manager for further action
  • Handled phone calls & emails, ensuring prompt & professional responses
  • Reviewed monthly claims, credit card statements & submitted them to the accounting department for processing
  • Coordinated company events such as lunches, birthday celebrations, & overseas company trips
  • Arranged service appointments for company vehicles to ensure proper maintenance
  • Coordinated with the company’s insurance agent to manage insurance policies for both the company & staff
  • Maintained office equipment, including printers & alarm systems, and managed orders for office supplies & equipment
  • Processed purchase orders for the marketing department as needed
  • Managed ad-hoc tasks such as office relocation & renovation progress to ensure timely completion

Freelancer

-
01.2014 - 12.2019

Working experiences:
(*BA: Brand Ambassador)

• BA for Martell Noblige Party @ Zouk KL 11/10/19
• Usherette & BA for Old Pulteney whisky for wedding dinner @ Sin Choi Wah Restaurant 05/10/19
• BA for Moët & Chandon @ Genting Zouk 27/09/2019
• Usherette for events @ Genting Club 21/09/19
• Usherette for events @ Genting Club 14/09/19
• BA for Moët & Chandon @ Genting Zouk 31/08/2019
• BA for Johnnie Walker XR for Seri Nova's Annual Dinner & Project Completion Appreciation Night @ Oriental Star, EkoCheras Mall 19/01/19
• BA for Carlsberg for The Unity Realty 7th Annual Dinner @ GICC 05/01/19
• BA for Johnnie Walker XR for Tan Sri's daughter Ceandy Tee & Nigel Lim wedding @ The Majestic Hotel 03/11/18
• Carlsberg BA for OctoberFest @ Nicsmann 1940s By Lewré, Sky Avenue Genting 07/10/18
• BA for The Singleton #LoveScotch Festival @ Zebra Square 06/10/18
• BA for Moët & Chandon Grand Day @ Beta KL 09/06/2018
• BA of Hennessy V.S. @ Arena Bar KL 04/05/2018
• Usherette for Sumhouse Annual Dinner 2017/18 @ Swiss-Garden Hotel KL 27/1/2018
• Moet & Chandon ambassador for Christmas Eve event @ Arena Bar TTDI 24/12/2017
• BA of Johnnie Walker XR for wedding dinner @ Mandarin Oriental 25/11/2017
• Ambassador of Johnie Walker Gold Label Reserve @ Suzie Wong 13/10/2017
• Moet & Chandon ambassador for "Crystal Summer Party" @ Crystal Bar, St. Regis KL 5/8/2017
• Moet & Chandon ambassador for "Christmas Came Early" event @ Arena Bar TTDI 22/7/2017
• Carlsberg ambassador for Sip Wine & Bar Empire Damansara 2nd anniversary event 8/7/2017
• Usher at LAVO Restaurant Lounge & Wine Bar @ Menara Lien Hoe, Tropicana 19 & 26/5/2017
• Brand ambassador of Grey Goose Vodka for Mercedes-Benz Stylo Asia Fashion Festival @ KL Gateway Mall 5-6/5/2017
• Brand ambassador of Macallan Edition No.2 Limited Edition whiskey for LORD's Grand Opening @ The Gardens Mall 20/4/2017
• Product ambassador of Carlsberg for Songkran event @ Genting International Showroom 13-15/4/2017
• Product ambassador of Glengrant liquor testing @ Saujana Golf & Country Club 7/4/2017
• Model for VapeCon KL 31/3/2017-2/4/2017
• Usher for MRB (Minetech Resources Berhad) Office Grand Opening 26/3/2017
• Usher for Showcase Properties Official Launch & CNY Gala Dinner @ Aloft Hotel KL 26/2/2017
• Usher for Heineken event @ Zouk KL 17/2/2017
• Usher for JL99 Group Annual Dinner 25/1/2017
• Usher for South Indian International Short Film Award (SIISFA) 21/1/2017
• Elite girl for Carlsberg Malaysia MWB National Conference 6/1/2017
• Usher for Minority Shareholders' Watchdog Group (MSWG) event 15/12/2016
• Ambassador of Jonlivia body shaper products 11/2016
• Show girl of Vivo V5 Grand Launching in Malaysia 22/11/2016
• Promoter for Dita Aesthetic @ Malaysia Fashion Week 2-5/11/2016
• Model & dancer for Liselle Tea Launching 10/09/2016
• Usher @ ASUS Republic Of Gamers (ROG) 2014/15 Appreciation Night 11/06/2015
• Axiata Junior Cup 2014 flashmober / crew
• Usher for Real Estate And Housing Developers Association Malaysia (REHDA) National Golf Tournament 8/11/2014
• Mobile phone, liquor brand promoter

Admin Assistant

Jump Retail Sdn Bhd
02.2017 - 03.2017
  • Generated daily, weekly, and monthly reports using the Clover system, as well as manual reporting methods
  • Accurately processed expense claims by casting, scanning, and compiling all necessary documents; consulted with superiors for additional information when documentation was incomplete and obtained approval prior to payment
  • Processed team leader and merchandiser KPIs by casting, scanning, and compiling relevant documentation; sought clarification from superiors if required information was missing and secured approval before processing payments
  • Provided administrative support to superiors, including tasks such as filing, laminating, and managing pricing documentation

Tuition Teacher

Wisdom Star Sdn Bhd
03.2015 - 03.2017
  • Adapted the general education curriculum for students, incorporating a variety of instructional techniques and technologies to meet diverse learning needs
  • Developed, implemented, monitored, and assessed classroom instructional programs to ensure effective student learning outcomes
  • Led small group instruction to teach fundamental concepts, such as the alphabet and word meanings, utilizing visual aids like flashcards
  • Accurately tracked student attendance and maintained up-to-date headcount records
  • Communicated regularly with parents regarding student progress, behavior, and social development

Treasurer and Admin

Chong Hwa Independent High School Homestay
07.2014 - 07.2016
  • Accurately entered financial transactions into the company’s accounting system for verification and reconciliation by the directors
  • Monitored daily financial progress by preparing and maintaining daily balance sheets
  • Recorded financial data and processed payments to ensure timely and accurate receipt of students' accommodation fees
  • Maintained a clean and organized reception area, including the lounge and surrounding spaces, to create a welcoming environment

Marketing & Customer Service

Posh Club
01.2012 - 12.2014
  • Warmly greeted customers upon entering the premises to identify their needs and provide personalized assistance
  • Guided customers in selecting drinks, addressing inquiries, and customizing orders to ensure satisfaction
  • Delivered exceptional customer experiences to foster loyalty and repeating business
  • Cultivated long-term relationships by advising customers on product selections and promotions
  • Contributed to achieving sales targets by driving daily goals and exceeding performance expectations

Customer Service Call Center

Hong Leong OTS Group
06.2013 - 06.2014
  • Proficiently managed inbound and outbound customer calls, ensuring prompt and effective issue resolution
  • Handled customer inquiries and concerns efficiently within a complex, fast-paced, and demanding call center environment
  • Consistently maintained professionalism while managing high call volumes and delivering exceptional service quality

Usherette & Bar Tender

Tenji Japanese Buffet Restaurant
01.2010 - 05.2011
  • Welcomed guests promptly and professionally, ensuring a positive first impression
  • Delivered exceptional customer service by courteously, efficiently, and accurately attending to each guest's needs
  • Expertly portioned, arranged, and garnished dishes while serving patrons with attention to detail and presentation
  • Engaged with customers to gather feedback and implemented suggestions to enhance the dining experience and operational efficiency
  • Provided bar service, including mixing and serving beverages, and managed inventory of liquor, wine, and beer from storage facilities

Education

Bachelor of Mass Communications -

SEGi University
Petaling Jaya, Selangor, Malaysia

High School -

Chong Hwa Independant High School
Kuala Lumpur, Malaysia

Skills

Behavioral Profiling (DISC)

Certification

Mastery Of Zi Wei Feng Shui Astrology, by Zi Wei Feng Shui Academy Malaysia

Work Preference

Work Type

Full Time

Important To Me

Work-life balanceCompany CultureCareer advancementTeam Building / Company RetreatsHealthcare benefits

Languages

English
Chinese (Mandarin)
Malay

Timeline

Mastery Of Zi Wei Feng Shui Astrology, by Zi Wei Feng Shui Academy Malaysia

01-2025

Certificate Of Leadership Training Program by WE Academy

12-2023

Certificate Of DISC Personality Mastery Program by WE Academy

08-2023

Micro-Entrepreneurship in E-commerce

Ins Tech International Sdn Bhd
04.2023 - 12.2024

Executive Personal Assistant to Managing Director

Blu Lead Tech Services
05.2022 - 02.2023

PA to Japanese CEO cum General Affair

Koh & I Trading (M) Sdn Bhd
05.2017 - 04.2022

Admin Assistant

Jump Retail Sdn Bhd
02.2017 - 03.2017

Tuition Teacher

Wisdom Star Sdn Bhd
03.2015 - 03.2017

Treasurer and Admin

Chong Hwa Independent High School Homestay
07.2014 - 07.2016

Freelancer

-
01.2014 - 12.2019

Customer Service Call Center

Hong Leong OTS Group
06.2013 - 06.2014

Marketing & Customer Service

Posh Club
01.2012 - 12.2014

Usherette & Bar Tender

Tenji Japanese Buffet Restaurant
01.2010 - 05.2011

Bachelor of Mass Communications -

SEGi University

High School -

Chong Hwa Independant High School
Tiffany LauExecutive Personal Assistant & Sales Professional