Summary
Overview
Work History
Education
Skills
Positions Of Responsibility
Extra Curricular Experience
Awards
Hobbies and Interests
Timeline
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Tiffany Kwok

Tiffany Kwok

Marketing Communications, Creative Strategist
Kuala Lumpur

Summary

Knowledgeable Senior Marketing Executive offering more than 6 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns.


Skilled in Project Management, Event Planning, Consumer PR, Direct Response Copywriting, and Social Media Marketing. A team player, she is also proactive, results-oriented and an empathetic individual who genuinely aims to understand clients and help them achieve their business goals.

Overview

7
7
years of professional experience
12
12
years of post-secondary education

Work History

Marketing Specialist

Technogym
02.2023 - Current
  • Orchestrated comprehensive marketing campaigns from inception to completion, overseeing ideation, proposal development, strategy implementation, execution, and reporting.
  • Collaborated seamlessly and efficiently with internal design and sales teams, along with external vendors, to coordinate diverse initiatives such as on-ground activations, events, social media marketing, email campaigns, digital advertising, and public relations efforts.
  • Spearheaded implementation of EDM system and optimized email strategies to enhance efficiency and effectiveness of communication channels.
  • Refined project management prowess, business development acumen and key decision-making skills by independently identifying and pursuing new B2B and B2C opportunities for the brand.
  • Notable achievements include organizing the inaugural road show at Suria KLCC and fostering partnerships with esteemed global brands such as Dyson, Ferrari, Sunway Resort Hotel, and Kuala Lumpur Golf & Country Club.

Senior Account Executive

DNA Creative Communications
01.2022 - 02.2023
  • Independently managed two global accounts, one being in the luxury automobile industry and the other in e-hailing.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • In charge of planning and co-ordination of account activity, communications with internal and external teams on a daily basis and generating sales opportunities.
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.

Social Media Executive

Limitless Technology
08.2021 - 11.2021
  • Researched market trends and wrote press releases for our brands across SEA regions as well as interview pitches.
  • In charge of all company’s CSR projects from planning, pitching to execution.
  • Planned content calendar and community managed 20 social media accounts across 3 brands and 5 countries using Hootsuite and Business Manager.
  • Created and presented monthly reports detailing growth in engagement, post interactions and other social KPIs.

Direct Response Copywriter

Level Upx10
08.2020 - 07.2021
  • Writing informative and engaging copies in the brand voice appropriate for our health and wellbeing brand and for the UK customer base.
  • Working with product managers and designers to plan and execute development of core product concepts, ideas and moments in the customer journey.
  • Researching client’s needs and target audiences to develop accurate customer profiles/personas.
  • Responsible for the completion of ads for example, for Google or Facebook, within assigned project deadline.

Events Manager

Love Shoreditch
10.2018 - 03.2020
  • Pitched a business idea and successfully started a new brand of events that caters to a niche market and have since enhanced leadership, time management and organization skills.
  • Improved interpersonal skills by dealing with customer service and pitching to potential clients.
  • Worked on the marketing strategy by using social media platforms such as Facebook, Instagram and WeChat to maintain brand reputation and to reach a wider audience.

Public Relations Internship

Ogilvy & Mather
07.2017 - 08.2017
  • Improved written and verbal communication by writing interview pitches and press releases.
  • Managed marketing strategy and promotional activities using extensive social media coverage to establish brand loyalty and recognition, reaching more potential customers around the country.

Education

MA Media and Creative Cultures -

University of Greenwich
U.K.
01.2018 - 04.2019

BSc (Hons) Communication and Media Studies -

Loughborough University
U.K
01.2015 - 04.2018

A Levels -

St Edmund’s School
U.K
01.2013 - 04.2015

IGCSEs -

Mutiara International Grammar School
Malaysia
01.2008 - 04.2013

Skills

Campaign Management, Brand Strategy, Corporate Communications, Reporting capabilities, Budget Oversight, Influencer Marketing, Proficiency in Microsoft 365 and design software

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Positions Of Responsibility

  • LSU International Committee, SEA Nations Ambassador, 2017-2018, Performed as an umbrella body for eight South East Asian societies and worked with other members of the committee, providing support for International students., Enhanced interpersonal skills through organizing events such as International Day, as well as writing online articles for International students., Refined creative skills by using digital media to design event banners and posters for various social media platforms.
  • St Edmund’s School, Senior Boarding Prefect, 2014-2015, Demonstrated leadership and decision-making skills as well as ability to communicate effectively with people of different backgrounds by representing the international community.

Extra Curricular Experience

LSU Action, Project member, 2016, 2018, Participated and organized volunteer projects with a local nursery, working alongside people of all ages and backgrounds.

Awards

  • Loughborough University Certificate in International Peer-Learning Collaboration, 2016, Participated in regular meetings with China Partnership Programme students, teaching English and learning advanced level of Mandarin Chinese.
  • Cambridge International Certificate in Education with Distinction, 2013, Achieved grade A or above in 5 subjects and grade C or above in 2 further subjects.

Hobbies and Interests

In my free time, I enjoy exploring new hiking routes, travelling, creating artworks, taking long walks with my pet, and trying out new restaurants with my loved ones.

Timeline

Marketing Specialist

Technogym
02.2023 - Current

Senior Account Executive

DNA Creative Communications
01.2022 - 02.2023

Social Media Executive

Limitless Technology
08.2021 - 11.2021

Direct Response Copywriter

Level Upx10
08.2020 - 07.2021

Events Manager

Love Shoreditch
10.2018 - 03.2020

MA Media and Creative Cultures -

University of Greenwich
01.2018 - 04.2019

Public Relations Internship

Ogilvy & Mather
07.2017 - 08.2017

BSc (Hons) Communication and Media Studies -

Loughborough University
01.2015 - 04.2018

A Levels -

St Edmund’s School
01.2013 - 04.2015

IGCSEs -

Mutiara International Grammar School
01.2008 - 04.2013
Tiffany KwokMarketing Communications, Creative Strategist