Thuan Yi Goh
Business Development Manager
Klang
Summary
Dynamic, multi-lingual professional with proven career success developing and deploying strategic business plans, executing effective marketing campaigns, and cultivating relationships with clients, vendors, and internal constituents. Recognized as a leader with strengths in project management, administration, training, and business development. Exceptional strategist, analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans that leverage business best practices while maximizing growth and profitability. Strong experience in international business and producing results while working with industry leaders including Petronas, Shell, BHP, Petron and Caltex as well as 7-Eleven and Circle K Malaysia, ultimately growing the business as a fledgling startup to over 300 retail partners nationwide. Excellent communication skills, proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Online Marketing
Freelance
01.2022 - Current
- Electronic Daily Mails (EDMs) – WineTalk/KraftSisters Malaysia
- Prepared and wrote short infomercials for email marketing using MailChimp software.
- Prepared content for Facebook Ads
- Conduct market research for fast moving items to be included in marketing materials
- Built Customer Base from LinkedIn – Kraft Sisters
- Started from scratch – built a loyal customer base for baking goods and wine
Business Development Manager
Lewbros Marketing
01.2013 - Current
- Developed strategic plans and successfully executed business strategies to grow business from ground up
- Actively prospect for new customers, setting up meetings with clients and preparing and presenting business proposals
- Maintain relationships with existing clients, ensuring client satisfaction as well as increasing revenue by growing existing accounts
- Coordinate and plan business meetings and company operations to ensure smooth daily operations while ensuring timelines are met and quarterly and annual goals are exceeded
- Lead brainstorming and discussions on business strategies, dissecting strategies to fine tune the business operations for maximum efficiency and profitability
- Identify new opportunities available in the market from discussions with existing clients
- Coordinate analysis with the team and create effective marketing strategies
- Perform in-depth analysis of sales data for forecasting purposes as well as SWOT analysis to identify strengths and weaknesses and determine effective strategies for growing the business further
- Established successful working relationships with industry leaders such as Petron Bhd, Petronas, Shell, Caltex, Petronas Malaysia, Hospimarts, Circle K, reaching more than 300 partners nationwide
Sales Manager
Menon Technologies
01.2011 - 01.2013
- Performed market research to identify relevant Apple-related products and successfully marketed them to Apple retailers in Malaysia, Singapore, Indonesia and the Philippines
- Planned and coordinated business meetings with clients from each country and carried out follow-up work from Malaysia; successfully penetrated 2 markets in each country
- Clients include Epicentre (Singapore); Machines, Epicentre (Malaysia); Power Mac Centre, Switch, AShop, Silicon Valley (Philippines); iBox, Infinite, EMax (Indonesia)
Training Manager
Visionary Solutions
01.2007 - 01.2011
- Responsible for training new sales staff in the fundamentals of sales presentation as well as key skills in prospecting via referral leads or cold leads
- Created tracking system to monitor trainees’ progression and provided supplemental training as necessary to ensure all staff achieved service and sales goals
- Developed the curriculum and syllabus for training of industry-leading retailers for the Dyson product line; trained internal as well as external staff such as Harvey Norman, ESH, TBM, HomeFix to name a few
- Planned appropriate time table for training sessions to keep participants alert and in optimum absorption phase
- Adjusted training intensity to suit participants and facilitate best possible information retention
- Gained extensive communication skills; able to understand the customer’s pain points and offer solutions
- Maintained a friendly working relationship with clients to enable future opportunities
- Facilitated daily huddle with team members to keep team spirit high and encourage top-level performance
- Leveraged prospecting skills to achieve one of the best cold call to close ratio in the company
Sales Executive
Visionary Solutions
01.2005 - 01.2007
- Scheduled appointments and performed home demonstrations for two international home improvement brands, the Storm (Australia) and Laurastar (Switzerland); maintained an aggressive XX calls per day
- Awarded most consistent sales person for the year in 2007 and promoted to position of Training Manager in recognition of outstanding performance
Education
Bachelor of Science - Ecology and Biodiversity
University Malaya
Skills
Strategic Market Planning
Timeline
Online Marketing
Freelance
01.2022 - Current
Business Development Manager
Lewbros Marketing
01.2013 - Current
Sales Manager
Menon Technologies
01.2011 - 01.2013
Training Manager
Visionary Solutions
01.2007 - 01.2011
Sales Executive
Visionary Solutions
01.2005 - 01.2007
Bachelor of Science - Ecology and Biodiversity
University Malaya
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