Thibashini Puvanandran
Petaling Jaya, Selangor
Summary
Results-driven Digital Marketer with 5+ years of experience in SEO, digital marketing strategy, and campaign management. Proven ability to increase user acquisition, optimize conversion rates, and drive growth through data-driven decision-making. Skilled in managing cross-functional teams, content production, and developing marketing strategies for global audiences.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Head of Digital Marketing & Events
tigerlab
2 2024 - Current
- Provide strategic leadership and direction for all marketing initiatives across traditional and digital channels, leveraging expertise in marketing strategy, brand management, and customer acquisition.
- Developed and executed data-driven content marketing programs, driving organic traffic growth.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 25%
- Established robust social media presence, fostering strong community of engaged followers.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved lead generation with targeted pay-per-click advertising campaigns.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Optimized company's website and main corporate blog to boost SEO traffic to sites.
- Improved website visibility through development and implementation of SEO strategies.
- Performed keyword research to optimize content for SEO.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Updated time references and GDPR requirements.
Digital Marketing Specialist
tigerlab
06.2021 - 02.2024
- Led planning, execution, and optimization of digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads utilizing expertise in PPC advertising, display advertising, and social media advertising.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns
- Strengthened online presence by creating engaging social media content and managing multiple platforms
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions
- Optimized e-commerce campaigns through A/B testing to increase online sales
- Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to inform marketing strategy
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
- Implemented new strategies to improve click-through rates and conversion
- Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.
Digital Marketing Executive & SEO Specialist
Institute of Enterprise Risk Practitioners
07.2020 - 06.2021
- Directed and led 'ERM: Global Conference 2020' virtual conference, managing website maintenance and enhancing user experience.
- Evaluated competitor strategies to identify gaps in market and capitalize on untapped opportunities.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Created engaging videography content for social media platforms, driving brand visibility and engagement.
- Developed digital marketing strategies, conducting market research, competitive analysis, and keyword research to optimize SEO performance.
- Crafted compelling SEO content for blogs, websites, and social media accounts, leveraging white hat SEO strategies for improved search engine rankings.
- Planned and executed digital marketing campaigns, analyzing data and metrics to prepare accurate performance reports and identify optimization opportunities.
- Implemented effective funnel marketing strategies, delivering key messages, USPs, and brand collateral to target channels and industry sectors.
- Supported development of integrated digital marketing plan, contributing to achievement of organizational strategic goals and global expansion plans.
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
- Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
PHP Web Developer
2X Marketing Sdn Bhd
11.2018 - 05.2020
- Held full-stack role, responsible for front and back-end development and DevOps (Laravel) activities, ensuring stability, performance, and security of web applications and services.
- Optimized web application load times by implementing advanced caching strategies.
- Assisted in project planning, providing accurate time estimates for task completion.
- Enhanced website performance by optimizing PHP code and database queries.
- Led efforts to improve overall software quality through rigorous testing procedures.
- Participated in code reviews, continuously improving code quality and consistency across projects.
- Integrated third-party APIs, enhancing website functionality and user engagement.
- Contributed to the creation of custom content management systems, allowing for easy website updates by non-technical users.
- Coded, tested, debugged, and monitored websites for various clients.
- Wrote server-side and client-side code using PHP, HTML, CSS, and JavaScript.
Internship Trainee
Intel Corporation
11.2017 - 02.2018
- Completed internship as IT auditor, handling IT escalations and providing support to internal staff for technical issues and incidents.
- Served as Employee TAC Support Intern, assisting with troubleshooting and resolving technical problems, and escalating complex issues to appropriate teams for resolution.
- Participated in IT auditing activities for internal staff, ensuring compliance with company policies, procedures, and security standards.
- Handled day-to-day customer or client questions via telephone or email
- Learned new materials, processes, and programs quickly.
Customer Service Representative
Dommal Food Services Sdn Bhd
11.2016 - 02.2017
- Provided part-time customer service support, ensuring customer satisfaction and resolving inquiries promptly.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Responded to customer requests for products, services, and company information.
Education
Bachelor of Science - Business Information Technology
Asia Pacific University (APU)
Bukit JalilSome College (No Degree) - Information Technology
Multimedia University
Melaka Skills
- Digital Marketing Strategy
- SEM strategy development
- Search Engine Optimization (SEO) Implementation
- Pay-per-click advertising
- Product marketing
- Product positioning
- Event calendar management
- Social media marketing
- WordPress proficiency
- Keyword optimization
- User experience optimization
- Competitor Analysis
- CRM Management
Certification
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
- Inbound Sales Certification– HubSpot Academy.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Mastering Google AdWords Certificate – Udemy.
- Email Marketing Certification – HubSpot Academy.
Languages
English
Advanced
C1
Malay
Upper intermediate
B2
Software
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Hubspot
Zoho CRM
MailChimp
Yoast SEO
Siteground
WordPress
Timeline
Digital Marketing Specialist
tigerlab
06.2021 - 02.2024
Digital Marketing Executive & SEO Specialist
Institute of Enterprise Risk Practitioners
07.2020 - 06.2021
PHP Web Developer
2X Marketing Sdn Bhd
11.2018 - 05.2020
Internship Trainee
Intel Corporation
11.2017 - 02.2018
Customer Service Representative
Dommal Food Services Sdn Bhd
11.2016 - 02.2017
Head of Digital Marketing & Events
tigerlab
2 2024 - Current
Bachelor of Science - Business Information Technology
Asia Pacific University (APU)
Some College (No Degree) - Information Technology
Multimedia University
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