Thibashini Puvanandran
Petaling Jaya,Malaysia
Summary
Experienced Digital Marketing Executive offering 3 year background planning, developing, managing and implementing digital marketing strategies in industries such as education and insurance software solution. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google Analytics, Digital Marketing & Google Ads.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
4
4
Certificates
Work History
Digital Marketing Executive & SEO Specialist
tigerlab
Petaling Jaya, Selangor
06.2021 - Current
- WordPress and plugins from a branded user interface and search engine optimization approach (tigerlab & tigercare)
- Improve the design, UX, and content of the websites
- Acquire insight in online marketing trends and keep strategies up-to-date
- Project Lead in the Rebranding initiative of our website and marketing material
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 25%.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Created and updated re-usable code libraries to streamline WordPress development cycle.
- Implemented and assessed performance of SEO best practices.
- Referenced web analytics reporting to enhance designs and improve site performance.
- Used Chrome Inspector and Firebug to debug live sites.
- Installed required plugins and additional coding to fit final design and functionality requirements.
- Designed responsive, mobile-first websites from design concepts.
- Developed and implemented SEO and AB testing strategies to improve effectiveness of marketing efforts.
- Provided timely resolution to reported website problems by integrating new solutions into existing platforms.
- Developed and implemented WordPress sites, themes and plugins.
- Conducted wireframe and content reviews with clients as part of iterative design process.
Digital Marketing Executive & SEO Specialist
Institute of Enterprise Risk Practitioners
Selangor
08.2020 - 06.2021
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Leveraged MailChimp and Mailerlite to implement email campaigns and monitor performance.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created email blast campaigns to target key customers.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Created printed marketing materials designed to drive campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Coordinated schedules and timelines for events.
PHP Web Developer
2X Marketing
11.2018 - 05.2020
- Stack role — responsible for front and back end development and
- Managed user authentication and authorization for servers and various environments.
- DevOps - Maintain apps/websites or develop new apps on an existing stack - Maintain and develop new REST APIs for third-party web services - Hand-code email newsletters in HTML or via platforms such as Pardot or
- Created web applications and components using PHP programming language.
- Developed back-end components to connect applications with web services.
- Worked closely with project manager from planning stages to deployment to deliver on-target projects.
- Suggested changes and enhancements for websites by offering specific solutions and improvements based on end-user needs.
- Built and maintained internal tools to streamline software development process and enhance productivity.
- Planned, coded and deployed web-based applications using PHP, MySQL and JavaScript.
- Performed troubleshooting of technical issues within production environment.
- Researched, tested and implemented various client feature requests to deliver internal content management systems and content delivery applications.
- Modified and tested existing MySQL database schemas.
- MailChimp - Setup and build email campaigns on platforms such as Marketo or Pardot Page 3 of 4 - Convert UI/UX wireframes or designs into responsive, intuitive web pages - Troubleshoot bugs and problems on websites or apps
- Understood and anticipated customer needs to develop targeted campaigns.
- Managed multiple simultaneous email campaigns from start to finish.
- Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.
IT Audit
Intel Corporation
Penang
11.2017 - 02.2018
- Completed my internship as an IT auditor and handled IT escalations
- Employee TAC Support Intern - IT Auditing for Internal Staff and IT Escalation
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Handled multiple calls and emails per day to address customer inquiries and concerns.
- Communicated with auditee staff to obtain necessary information for audits.
- Followed established auditing processes to meet internal and regulatory requirements.
- Tracked and documented metrics, and evaluated trends.
Customer Service Representative
Dommal Food Services Sdn Bhd
11.2016 - 02.2017
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Provided primary customer support to internal and external customers.
- Recorded account information to open new customer accounts.
- Responded to customer requests for products, services and company information.
Education
Bachelor of Science - Business Information Technology
Staffordshire University
Malaysia 04.2016 - 04.2019
Foundation Degree - Information Technology
Multimedia University
Malaysia 01.2013 - 01.2015
Skills
Email Marketingundefined
Certification
Invalid Traffic Analytics Certification
Additional Information
- Honors-Awards Winner | Virtual Reality Arena 2017 Leadership Development Programme Rebooth The Earth Finalist | NASA Space Apps Challenge KL SMARTER HACKATHON PENANG
Timeline
SEO II (Hubspot Academy)
04-2024
Google Ads - Measurement Certification (Google Skillshop)
03-2024
LinkedIn Marketing Strategy Certification
03-2024
Invalid Traffic Analytics Certification
01-2024
Digital Marketing Executive & SEO Specialist
tigerlab
06.2021 - Current
Digital Marketing Executive & SEO Specialist
Institute of Enterprise Risk Practitioners
08.2020 - 06.2021
PHP Web Developer
2X Marketing
11.2018 - 05.2020
IT Audit
Intel Corporation
11.2017 - 02.2018
Customer Service Representative
Dommal Food Services Sdn Bhd
11.2016 - 02.2017
Bachelor of Science - Business Information Technology
Staffordshire University
04.2016 - 04.2019
Foundation Degree - Information Technology
Multimedia University
01.2013 - 01.2015
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