Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
9
9
years of professional experience
4
4
Languages
Work History
Digital Marketing Manager
Armila Berhad
01.2023 - Current
Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Boosted brand awareness through the creation of engaging social media campaigns.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
Marketing Manager
MTOM Fitness Centre
05.2021 - 01.2023
Analyzed sales and marketing data for improved strategies.
Conducted market research to identify new business opportunities and stay ahead of industry trends.
Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Managed sales promotions and marketing strategies on major social media sites.
Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
Sales and Marketing Supervisor
TPC Fitness Centre
03.2020 - 05.2021
Achieved steady year-over-year growth in both revenue generation and market share acquisition through diligent attention to KPIs.
Led quarterly sales meetings to review goals, progress, and address any challenges or opportunities within the team.
Developed strong client relationships through consistent communication, resulting in increased customer retention rates.
Overcame competitive challenges by conducting thorough competitor analysis and adjusting product positioning accordingly.
Boosted sales revenue by implementing strategic marketing campaigns and conducting regular market research.
Fund Accountant
Royal Bank of Canada (RBC) Investor & Treasury Services
03.2018 - 03.2020
Produce consistent and accurate prices for my allocated funds, meeting tight deadlines within service level agreements.
I manage feedback to/from departments that will have input into NAV deliverables to ensure client deliverables and quality standards are met.
Ensure effective process controls are implemented and evolve them as necessary; escalate issues to management as appropriate.
Support the identification of new technology and operational improvements to effectively ensure accuracy, reduce costs and increase service quality.
Build strong working relationships with other internal departments such as Quality Assurance, Shareholder Services, Transaction Management, Operations Control, Central Payment Management and Financial Reporting, Compliance and Information technology.
Auditor
D. Arumugam & Co (Public Accountants and Chartered Accountants of Singapore)
04.2017 - 03.2018
To handle full set auditing with schedule arrangement.
Review all aspects of operations assigned for compliance with relevant legislations and regulations according to Singapore standard.
Performing/assisting in audit for different companies in various industries.
Preparation and presentation of financial statement and ensure compliance with the disclosure requirements of the Companies Act and applicable approved accounting standards in Singapore.
Verify due diligence (Any Fraudulence acted by client)
To correspond and liaise with clients in connection with company auditing matters.
To organize and maintain confidential files of audit documents, data and report.
Ability to work independently and render all aspects of audit duties and functions.
Education
Bachelor of Accounting -
Multimedia University
Cyberjaya
01.2017
Foundation - Management
Multimedia University
Cyberjaya
01.2012
Skills
Multifonds (Fund Accountant)
References
Dinesh, Kumar, Manager in Fund Accounting Team, dineskumar.ganesh@rbc.com, +6014-9307523, +603-86864388, Royal Bank of Canada (RBC), Block 3544, Persiaran APEC, Cyberjaya, Selangor, 63000, Wisma RBC
Sunantha, Vemalan, Supervisor Fund Accountant, sunantha.vemalan@rbc.com, +6012-5281114, Royal Bank of Canada (RBC), Block 3544, Persiaran APEC, Cyberjaya, Selangor, 63000, Wisma RBC
Shankri, Vincent, Senior Auditor, shankrivincent@yahoo.com, +6019-9975679, +65 91823958, D. Arumugam & Co Singapore, 190 Middle Road, #10-03 Fortune Centre, Singapore, 188979
INTERNSHIP EXPERIENCE
Recruited as an intern for audit department.
Verifying all the documents, books, certificates, forms such as management account – Balance sheet, Income Statement, Bank Reconciliation, General ledger, vouchers, receipts, bank statements, final draft accounts, Certificate of bank balances, Certificate of cash in hand and Minutes book.
I was assigned to analyze and understand the principal activity of the company by reading and studying the previous year audited working paper and the audited report. The main objective of this is to make the auditor to get clear picture in general on the procedures to derive the opinion as to the fairness of presentation of the client's financial results.
Through this process, I will be exposed on what is audit actually about, and it will help on what are the things that should and should not do during the audit. Sometimes, I need to discuss and clarify with the previous auditor about the management’s response and how to carry out an effective audit on that particular company if necessary.
Familiar with dormant companies Permanent Audit Files (PAF)
LEADERSHIP SKILLS AND SOCIAL RESPONSIBILITIES
Organizing Committee - CAC-MMU (CPA Australia Treasure Hunt): Coordinate & Execute various activities related to accounting background, Manage & work with 25 committees and 40 members.
Project Manager - CAC-MMU (Visitation to CPA Australia Office at The Gardens): I was entrusted to contact CPA Australia Office & arrange the trip to CPA Office. A talk about importance of CPA and Q/A session, Manage to mingle and interact knowledge exchanged with different level of University students of CPA committee.
Project Manager - CAC-MMU (CPA Australia Forum): I was assigned to organize the Forum with major role as approaching and inviting towards the speakers for the day: partners from Crowe Horwath, Personal professional groomer and CPA Australia rep. Theme; "a step towards the future - first step towards becoming a young professional ", Manage & lead with 10 committees, 15 members and 110 participants.
Executive Committee - CAC-MMU (Ernst and Young & CPA Networking Session): I was entrusted to organize an interaction session between students and EY for prioritize to the 3rd year and 4th year accounting student, in order to assist them for their preparation to go internship.
Executive Committee - Indian Cultural Society (Freshies Series): I played as a committee to organize three days event consist of activities, campus tour and freshies night. Provide knowledge & importance of MMU to new intake students and proper guidance how to overcome difficulties in each faculty.
Assistant Event Director - Indian Cultural Society (IntraCampus): A sports event including outdoor and indoor activities. I was entrusted to look over 6 Departments under myself. Assign each task to each department and follow up. Manage & lead with 6 departments, 30 committees and 90 participants.
Event Manager - Indian Cultural Society (Moksha 2): "Moksha" a charity base event. I was assigned to plot & draft a complete event flow of the program and run the program successfully according to the event flow. Plan & Sketch strategic location to sell tickets to the public before the event. Manage to sell 900 over tickets with leading 20 committees.
Event Manager - Indian Cultural Society (Muthamil Vizhal): Tamil literature competition, participated by 20 over primary and secondary school around Klang valley area. I was coordinating the event with 500 over participants.
Event Manager - Indian Cultural Society (Pritinggam): Tamil Debate competition opened to secondary school & university level. I planned and sketched the whole program flow of the day. I leaded 4 assistant managers and 4 runners to look over the event to ensure free of error.
SPORTS INVOLVEMENT
Squeaky Clean Classic Bodybuilding: 2nd Runner up, Represented Malaysia at Singapore Bodybuilding show.
MR.AFD Bodybuilding: 2nd Runner up, Represented State Selangor at Ipoh Bodybuilding show.
Muscle Beach Bali Bodybuilding: 2nd Runner up, Represented Malaysia at Bali Indonesia Bodybuilding show.
MMU Football League: 1st Runner up among total 20 teams in MMU, Played in midfielder/Forward position.
IPT League (1st division): Represented MMU, Champion among total 12 university teams, Played in forward position.
Futsal Sekolah MMU: Champion among total 20 team in MMU, Futsal tournament among MMU students.
Timeline
Digital Marketing Manager
Armila Berhad
01.2023 - Current
Marketing Manager
MTOM Fitness Centre
05.2021 - 01.2023
Sales and Marketing Supervisor
TPC Fitness Centre
03.2020 - 05.2021
Fund Accountant
Royal Bank of Canada (RBC) Investor & Treasury Services
03.2018 - 03.2020
Auditor
D. Arumugam & Co (Public Accountants and Chartered Accountants of Singapore)
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