TEOH CHOON KEAT
Selangor,Malaysia
Summary
Commercial leader with 26 years of management experience driving revenue growth, channel development and regional profitability across multi-site financial services operations. Proven track record managing large sales team, leading distribution transformation and building alternate channels including telemarketing and digital platforms. Experienced in P&L ownership, partner ecosystem development and performance-driven sales management, with strong exposure to customer acquisition, service quality and operational governance. Seeking to contribute to commercial, SME, corporate sales or channel leadership roles within the telecommunications sector.
Overview
18
18
years of professional experience
Work history
Business Development & Operations Lead
Extreme Sports Recreation Venture (Investor-Backed)
2024.01 - 2025.01
- Part of core team supporting development of an investor-backed extreme sports recreation park concept.
- Led business development initiatives, partnership discussions and operational planning.
- Worked closely with investors on revenue modelling, budgeting and operational setup.
- Gained hands-on exposure to SME operational dynamics, commercial planning and customer acquisition strategy.
Regional Manager, Central (Assistant General Manager)
AEON Credit Service (M) Bhd
Klang Valley & Negeri Sembilan
2022.10 - 2023.10
- Led multi-branch network performance across Central region with accountability for sales execution, service delivery and operational governance.
- Manages profitability across multiple portfolios; while driving sales productivity and pipeline discipline across branches.
- Strengthened performance management cadence through structured reporting, sales coaching, and branch-level KPI monitoring
Head of Telemarketing & Alternate Channels (Assistant General Manager)
AEON Credit Service (M) Bhd
Kuala Lumpur
2019.09 - 2022.10
- Built and scaled telemarketing and alternate channels during COVID-19, ensuring business continuity when physical sales channels were disrupted.
- Led migration from branch-dependent distribution to digital and remote customer acquisition, including telemarketing operations and online application flows.
- Developed channel KPI frameworks and conversion tracking to improve acquisition efficiency.
- Collaborated with internal stakeholders and external partners to ensure regulatory compliance and consistent customer experience.
Regional Manager, Eastern (Senior Manager)
AEON Credit Service (M) Bhd
Pahang, Kelantan & Terengganu
2014.03 - 2017.05
- Held full P&L responsibility for East Coast operations; managing receivables portfolio of RM540 million (secured RM320m / unsecured RM220m).
- Managed partner and dealer ecosystem; while maintaining strong pipeline discipline and underwriting governance.
- Led regional marketing, customer service and field teams to strengthen acquisition, retention and service standards.
Branch Manager (Senior Manager)
AmBank (M) Berhad
Malaysia
2011.03 - 2014.03
- Managed daily branch sales performance and operational management in line with profitability targets, compliance standards and service quality benchmarks.
- Drove business growth through sales performance management and relationship development with key customers
Branch Manager (Manager)
Hong Leong Bank
Malaysia
2008.07 - 2011.03
- Led branch sales operations and profitability through structured sales management and staff development.
Team Sales Manager (Manager)
CIMB Bank
Malaysia
2007.01 - 2008.07
- Managed a team of 12 sales executives; driving mortgage and cross-sell product performance through partner engagement and pipeline management.
Education
Bachelor’s Degree - Business Studies, International Management
Oxford Brookes University
United KingdomSkills
Commercial & Sales Leadership
Regional & Multi-Site Operations Management
Channel Development (Telemarketing, Digital, Partnerships)
Customer Acquisition & Portfolio Growth
Sales Performance & KPI Management
P&L Ownership & Forecasting
Stakeholder & Partner Management
Team Leadership, Coaching & Talent Development
Governance, Risk & Compliance
LANGUAGES
Bahasa Malaysia (Excellent)
English (Excellent)
Mandarin (Spoken Excellent / Written Basic)
CORE COMPETENCIES
- Commercial & Sales Leadership
- Regional & Multi-Site Operations Management
- Channel Development (Telemarketing, Digital, Partnerships)
- Customer Acquisition & Portfolio Growth
- Sales Performance & KPI Management
- P&L Ownership & Forecasting
- Stakeholder & Partner Management
- Team Leadership, Coaching & Talent Development
- Governance, Risk & Compliance
ADDITIONAL
Willing to work anywhere in Malaysia.
Timeline
Business Development & Operations Lead
Extreme Sports Recreation Venture (Investor-Backed)
2024.01 - 2025.01
Regional Manager, Central (Assistant General Manager)
AEON Credit Service (M) Bhd
2022.10 - 2023.10
Head of Telemarketing & Alternate Channels (Assistant General Manager)
AEON Credit Service (M) Bhd
2019.09 - 2022.10
Regional Manager, Eastern (Senior Manager)
AEON Credit Service (M) Bhd
2014.03 - 2017.05
Branch Manager (Senior Manager)
AmBank (M) Berhad
2011.03 - 2014.03
Branch Manager (Manager)
Hong Leong Bank
2008.07 - 2011.03
Team Sales Manager (Manager)
CIMB Bank
2007.01 - 2008.07
Bachelor’s Degree - Business Studies, International Management
Oxford Brookes University