Teck Shin CHIA
Singapore
Summary
Results-driven Senior Sales Manager with extensive experience in sales and business development across multiple Asian markets (Singapore, Malaysia, Indonesia, Brunei, Philippines and Vietnam). Including selling to individual entities, consortium and national level tender deals. Achieved consistent success in meeting sales budgets over 9 financial years while managing diverse operational challenges, including inventory forecasting and bad debt management. Demonstrated expertise in navigating cultural and political complexities, effectively leveraging both purchasing and selling perspectives to enhance customer relationships and drive revenue growth.
Overview
26
26
years of professional experience
Work History
Senior Sales Manager
Gale, A Company of Cengage
, Singapore
11.2005 - Current
- Responsible for the sales budget, operations, business developments for all territories including Singapore, Malaysia, Indonesia, Philippines and Brunei
- Maintain highest interest of the company in terms of DSO, Bad debts management, margins, inventory management
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Implemented data-driven decision-making practices to optimize pricing strategies and product offerings.
- Analyzed market trends to identify new business opportunities and adjust sales strategies accordingly.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Ensuring CRM (Salesforce) with a high level of data hygiene in proper manner
Retail Manager
Popular Book Company Ltd
03.2000 - 10.2005
- Managed inventory, optimised product mix, and executed effective visual merchandising to maximise sales potential
- Oversaw retail operations across 3 branches to ensure consistent service and operational standards
- Managed in-store events to enhance customer experience and drive sales
- Coordinated promotional road shows to boost customer engagement and elevate brand visibility
- Staffs roster, part timers’ management
Education
B. A (Hons) - Accounting for Business
Staffordshire University
U.K07-1999
Higher Diploma - Business Studies
TMC Business School
06-1998
Diploma - Business Administration and Marketing
TMC Business School
12-1996
Sijil Pelajaran Malaysia (S.P.M) -
Sekolah Menengah Laksamana
12-1995
Ujian Pencapaian Sekolah Rendah (U.P.S.R) -
SRJK (C) Pei Hwa
12-1989
Skills
- B2B sales expertise
- Business development
- Revenue strategies
- Salesforce management
- Sales reporting
- KPI monitoring and analysis
- Market analysis
- Data-driven decisions
- Performance optimization
- Customer retention
- Cross-selling techniques
- Strategic planning
- Product positioning
- Client relationship building
Custom
English, Mandarin, Malay, Chinese dialects (Hakka, Cantonese), English, Chinese, Malay
Languages
English
Upper Intermediate
B2
Chinese (Mandarin)
Proficient
C2
Malay
Intermediate
B1
Timeline
Senior Sales Manager
Gale, A Company of Cengage
11.2005 - Current
Retail Manager
Popular Book Company Ltd
03.2000 - 10.2005
B. A (Hons) - Accounting for Business
Staffordshire University
Higher Diploma - Business Studies
TMC Business School
Diploma - Business Administration and Marketing
TMC Business School
Sijil Pelajaran Malaysia (S.P.M) -
Sekolah Menengah Laksamana
Ujian Pencapaian Sekolah Rendah (U.P.S.R) -
SRJK (C) Pei Hwa