Tay Cheh Klyn
Summary
Experienced in brand management, e-commerce & retail strategy planning relating to Fashion, Health & Beauty industry. Excelled in high-level negotiations and demonstrating exceptional business strategy acumen and problem-solving skills. Achieved top performing KAM status, underscoring a commitment to excellence and achievement.
Overview
9
9
years of professional experience
Work History
Senior Key Account Manager
TikTok Shop Malaysia
10.2024 - Current
- Incubate & build relationships with merchants, negotiate and secure best deals based on campaign or seasonality.
- Manage merchants by leveraging 3 scenarios - Live, video & shoptab as well as platform activations & shop ads.
- Analyze and advise merchants on growing their business in order to increase conversion rate and customer satisfaction.
- Discover new collaborative opportunities fit into merchants' short-term and long-term development plans and build JBPs.
Strategic Account Lead
Lazada Malaysia
02.2021 - 05.2024
- Establish strong relationship with GSKA brands such as Skechers, lululemon, Under Armour - achieved YoY double-digit growth in platform.
- Support with brand product launches, Super Brand Day, double-digit campaigns, O2O activations and coordinate with internal teams to optimise support such as traffic, marketing spend, online marketing etc.
- Regular business review and brainstorming with brands to maximise sales potential and activations.
- Achievements - Top performing KAM for September & December 2023; Employee of the month of January 2023.
Category Manager (Health & Beauty)
Vettons Sdn Bhd
06.2019 - 01.2021
- Understand current trends, assortment, competition and merchants by category and properly assort, merchandise and market product online. Manages communication and coordination of category with acquisition and development team.
- Approach and pitch merchants from Tier 3 to Tier 1 - NOM = 100. Key account – Gintell, OSIM, Brand’s Suntory, Lennox.
- Work with marketing team for marketing campaigns to attract users and sales into the company; Communicate product & tech team to improve and facilitate merchant daily operation and users experience.
Merchandiser
Parkson Lifestyle Sdn Bhd (MIXXO), Lion Office Tower
11.2016 - 05.2019
- Analyse weekly & monthly report; Execute sales and action plan to drive the business and maintain healthy stocks inventory. Work closely with the retail operation team to push sales, and coordinate with the visual merchandising team to maintain and refresh the stores display to achieve sales target.
- Attend oversea buying trip and work closely with Buyer on orders submission & plan seasonal merchandise launching and arrange stocks delivery to stores.
- Manage the stocks planning for new stores and participate in stores set up to ensure successful store opening.
Assistant Store Manager
Parkson Lifestyle Sdn Bhd (MIXXO Pavilion KL)
08.2015 - 11.2016
Education
Bachelor of Science - Biotechnology
Monash University
01-2013
Skills
- Relationship management
- Merchandise planning
- Data analysis and business strategies
- Collaborative problem-solving
- Strong Interpersonal Skills
- Positive Attitude
Languages
Chinese (Mandarin)
First Language
English
Proficient (C2)
C2
Malay
Intermediate (B1)
B1
Timeline
Senior Key Account Manager
TikTok Shop Malaysia
10.2024 - Current
Strategic Account Lead
Lazada Malaysia
02.2021 - 05.2024
Category Manager (Health & Beauty)
Vettons Sdn Bhd
06.2019 - 01.2021
Merchandiser
Parkson Lifestyle Sdn Bhd (MIXXO), Lion Office Tower
11.2016 - 05.2019
Assistant Store Manager
Parkson Lifestyle Sdn Bhd (MIXXO Pavilion KL)
08.2015 - 11.2016
Bachelor of Science - Biotechnology
Monash University
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