Tasneem Zaki Nasir Zihni
Ampang, Selangor,14
Summary
A Master's graduate of Media Communications from the University of Hertfordshire with extensive experience in various fields from TV to High Commission, Travel Business, Beauty and skincare company to Corporate Communications in an Engineering Company. A people person, team player and highly self-motivated person who is always open to new experiences and challenges. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
17
17
years of professional experience
Work History
CORPORATE AFFAIRS PROJECT OFFICER
System Consultancy Services Sdn Bhd
02.2023 - Current
- SCS is an Information and Communication Technology company (ICT) with the main focus on developing mission-critical systems in the area of command and control for Homeland Security.
- Working closely with the Executive Director to assist and contribute to the development, coordination and implementation of communications output and strategy that supports the company’s organizational objectives.
- Managed the company's media platforms (FB, X, Instagram and LinkedIn) single-handedly. This includes copywriting, designing posters, and short animations to be posted on the SM platforms
- Assisting General Manager of Business Development to prepare the company's Strategic Planning Report and Balance Score Card which is used to monitor every department's KRAs and KPIs.
- Assisting the Executive Director in planning and execute the company's Excellerate Programme (Staff's Development Programme)
SOCIAL MEDIA EVALUATOR
Appen Ltd
04.2020 - 07.2022
- Appen is the global leader in data for thfeedbacke AI Life cycle with more than 25 years of experience in data sourcing, data annotation and model evaluation
- Acted as an independent contractor to Appen in various projects, mainly as a Social Media Evaluator
- Rate the quality and relevancy of the ads and provide constructive feedbacks for the brands to improve their content on Instagram and Facebook ads
- Throughout my tenure, I have evaluated social media ads & PSAs from prominent brands i.e Pizza Hut, Baby Bjorn, PG Tips, Kiehl, Jet2Holidays, Huawei, Nutrition Therapy, Google Ads and many more.
P.A TO DIRECTOR
Lestari Wellbeing
02.2018 - 01.2020
- Lestari Wellbeing UK is an award-winning natural skincare based on traditional Malay self-care
- The brand is originated from Malaysia, Tropika
- Managed and coordinated the diary of the Director by prioritising and arranging internal and external meetings
- Maintain the highest level of confidentiality to and adherence to policies and procedures
- Planned and organised travel and accommodation, mostly in Europe, Malaysia and Dubai
- Attend meetings, take notes, draft minutes and recommendations as required
- My role was not only the P. A to Director (UK), but I also worked closely with the PR Manager and Brand Manager to help build the brand
- Participated in PR campaigns and events, prepared and distributed monthly social media reports, updated competitor pricing lists, prepared and submitted quarterly VAT Claims to the HRMC, updated prospects overview and also supported customer service.
SENIOR CUSTOMER RELATIONS EXECUTIVE
P2P Worldwide UK
10.2012 - 08.2017
- A Tour operator company specializes in Asia, Europe & Balkan countries
- Acted as the company’s only representative in London - my key responsibility was to maintain a close relationship with the customers, ranging from FIT, Tour Groups, VIPs to Ministers from Malaysia
- Resolved an array of issues and concerns, be it locating driver at meeting points, accommodation problems, locating touristic attractions, places to shop or suggesting Halal restaurants and mosque
- Built up good working relationships with suppliers in Europe, customers and colleagues
- Provide customers useful tips and the do and don’ts to ensure customers have stress-free trips
- Received excellent feedbacks from the customers for an exceptional customer service
- Prepared a comprehensive report of each customer and submitted to the operation department, for their future references.
- Clients : Kopetro Travel & Tours, Tri-D Travel, Tiram Travel, Poto Travel & Tours, Triways Travel, Lintas Travel and many more
PROTOCOL ADMINISTRATIVE STAFF
High Commission Of Malaysia, UK
01.2011 - 05.2012
- Managed all logistic matters involving the VVIPs from Malaysia
- Corresponded with all Sales representatives from various parties, be it hotels, transportation companies, events or airport management
- Liaised with government officers from various Ministries in Malaysia to prepare budget expenditure for their visit to the UK
- Arranged monthly visits from Government officers to Ministers, Royal Family to HM The King and Queen and HE Prime Minister of Malaysia.
FREELANCE TRANSLATOR
07.2010 - 10.2010
- Worked hand in hand with Credit Counseling and Debt Management Agency, Malaysia (AKPK) to compile and write their success stories based on given case studies as featured on their website.
PUBLIC RELATIONS EXECUTIVE
Ntv7, Media Prima
06.2007 - 05.2010
- Planned and executed Publicity & Promotion plan for assigned Brand Segment, Priorities and Special Projects
- Generated relevant communication collaterals including press releases, translation, speeches, and spokesperson brief for ntv7’s CEO and General Manager
- Appointed as the Project Leader for various projects from news & current affairs to business, entertainment, CSR and sports
- Managed PR-centric events such as media briefings and press conferences
- Communicated with media weekly to build relationships and optimize press coverage.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Education
MA in Media Communications (Journalism) -
University of Hertfordshire, UK
Hertfordshire01.2016
Bachelor in Mass Communications (Majoring in PR) -
Curtin University of Technology
Perth01.2008
Certificate of General Translation -
National Institute of Translation
Malaysia01.2007
Skills
- Public Relations
- Content Creation
- Data Analysis
- Social Media Platforms
- Customer Service
- Proofreading
- Analytical Skills
- Design (Canva Software - Excellent)
Professional Courses
- The Fundamental of Digital Marketing, Google Garage (2020)
- Diploma in Social Media Marketing, Centre of Excellence (2020)
References
- Tahir Ali, Former Director at Lestari Wellbeing, tahir@cresst.co.uk
- Daliah Hopcroft, Former Lestari Wellbeing’s Brand Manager, daliah@42-limited.co.uk
- Nurul Shahida, Former P2P Marketing Manager, oshac81@yahoo.com
- Rowena Wong, Former ntv7 Senior PR Executive, rowena.wwf@gmail.com
Timeline
CORPORATE AFFAIRS PROJECT OFFICER
System Consultancy Services Sdn Bhd
02.2023 - Current
SOCIAL MEDIA EVALUATOR
Appen Ltd
04.2020 - 07.2022
P.A TO DIRECTOR
Lestari Wellbeing
02.2018 - 01.2020
SENIOR CUSTOMER RELATIONS EXECUTIVE
P2P Worldwide UK
10.2012 - 08.2017
PROTOCOL ADMINISTRATIVE STAFF
High Commission Of Malaysia, UK
01.2011 - 05.2012
FREELANCE TRANSLATOR
07.2010 - 10.2010
PUBLIC RELATIONS EXECUTIVE
Ntv7, Media Prima
06.2007 - 05.2010
MA in Media Communications (Journalism) -
University of Hertfordshire, UK
Bachelor in Mass Communications (Majoring in PR) -
Curtin University of Technology
Certificate of General Translation -
National Institute of Translation
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