Passionate about driving meaningful change through collaboration, insight, and innovation. With a foundation rooted in digital transformation and commercial excellence, I bring a people-centric approach to leading cross-functional teams, nurturing a culture of continuous improvement, and aligning data-driven strategies with business goals.
Overview
7
7
years of professional experience
Work History
Commercial Excellence Manager
Nippon Paint (Malaysia) Sdn Bhd
11.2022 - Current
Lead the Commercial Excellence team across three strategic pillars: Project Management, Data Analytics, and Digital Experience (DEX) enhancement for companies digital applications.
Spearheaded the end-to-end digitalization of commercial and operational workflows, delivering new digital initiatives from ideation to launch and even cross-entity/country rollout.
Directed the design and development of enterprise dashboards and performance reports, enhancing data visibility and supporting strategic decision-making at regional and executive levels.
Led continuous UX/UI improvements and stakeholder engagement to enhance DEX across companies applications; developed onboarding workflows, user self-help portals, and training materials.
Bot Analyst - Data Analysis and Training
OKX
07.2022 - 10.2022
Perform analysis to identify patterns, trends, and improvement areas in customer interactions, driving better automation outcomes.
Collaborated with product and tech teams to test, implement, and maintain chatbot features aimed at improving operational efficiency.
Designed and refined user-centric conversational experiences to enhance the digital journey.
Maintained and optimized multilingual chatbot flows via data-driven improvements.
Contributed to documentation of frameworks, content standards, and design strategies.
Operational Excellence
OKX
01.2022 - 07.2022
Analyzed end-to-end workflows within OKX’s customer service hub to identify bottlenecks and recommend process enhancements.
Developed and maintained standardized operating procedures (SOPs), ensuring consistent and efficient case resolution.
Implemented performance-driven improvements based on trend analysis of ticket volume, resolution time, and customer satisfaction (CSAT).
Partnered with internal stakeholders to deliver service quality initiatives in alignment with fast-paced operational needs.
Facilitated change management, enabling smooth adoption of updated service protocols.
Commercial Excellence Executive
Nippon Paint Malaysia Sdn Bhd
09.2019 - 12.2021
Analyzed business requirements and translated them into innovative digital solutions that improved operational workflows and supported strategic growth.
Managed internal stakeholder engagement across the digital project lifecycle, ensuring alignment with business priorities and cross-functional buy-in.
Partnered with senior leadership to execute ad hoc initiatives and maintain agility in delivering digital innovations aligned with the company vision.
Promoted a culture of continuous improvement by identifying process inefficiencies and recommending optimizations to uphold operational excellence.
Championed the early adoption of Power BI, streamlining complex data sets into actionable dashboards and reports; utilized SQL to establish seamless data integration and enhance decision-making.
Management Associate
Nippon Paint (Malaysia) Sdn Bhd
09.2018 - 08.2019
Completed a structured rotational program across technical, production, HR, system control, purchasing, business intelligence, sales, and marketing departments to gain holistic exposure to core operations and strategic functions.
Led the “Paint All Surfaces” nationwide campaign for the associate cohort, driving cross-functional coordination and brand engagement through internal events and product showcases.
Proposed and implemented process enhancements in the Customer Experience Advisory team, streamlining appointment coordination for house inspections.
Education
Bachelor of Science - Human Development
Universiti Putra Malaysia
Seri Kembangan, Selangor, Malaysia
04.2001 -
Skills
Data analysis, visualization and reporting (Power BI)
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.