Passionate about driving meaningful change through collaboration, insight, and innovation. With a foundation rooted in digital transformation and commercial excellence, I bring a people-centric approach to leading cross-functional teams, nurturing a culture of continuous improvement, and aligning data-driven strategies with business goals.
Overview
7
7
years of professional experience
Work History
Commercial Excellence Manager
Nippon Paint (Malaysia) Sdn Bhd
11.2022 - Current
Lead the Commercial Excellence team across three strategic pillars: Project Management, Data Analytics, and Digital Experience (DEX) enhancement for companies digital applications.
Spearheaded the end-to-end digitalization of commercial and operational workflows, delivering new digital initiatives from ideation to launch and even cross-entity/country rollout.
Directed the design and development of enterprise dashboards and performance reports, enhancing data visibility and supporting strategic decision-making at regional and executive levels.
Led continuous UX/UI improvements and stakeholder engagement to enhance DEX across companies applications; developed onboarding workflows, user self-help portals, and training materials.
Bot Analyst - Data Analysis and Training
OKX
07.2022 - 10.2022
Perform analysis to identify patterns, trends, and improvement areas in customer interactions, driving better automation outcomes.
Collaborated with product and tech teams to test, implement, and maintain chatbot features aimed at improving operational efficiency.
Designed and refined user-centric conversational experiences to enhance the digital journey.
Maintained and optimized multilingual chatbot flows via data-driven improvements.
Contributed to documentation of frameworks, content standards, and design strategies.
Operational Excellence
OKX
01.2022 - 07.2022
Analyzed end-to-end workflows within OKX’s customer service hub to identify bottlenecks and recommend process enhancements.
Developed and maintained standardized operating procedures (SOPs), ensuring consistent and efficient case resolution.
Implemented performance-driven improvements based on trend analysis of ticket volume, resolution time, and customer satisfaction (CSAT).
Partnered with internal stakeholders to deliver service quality initiatives in alignment with fast-paced operational needs.
Facilitated change management, enabling smooth adoption of updated service protocols.
Commercial Excellence Executive
Nippon Paint Malaysia Sdn Bhd
09.2019 - 12.2021
Analyzed business requirements and translated them into innovative digital solutions that improved operational workflows and supported strategic growth.
Managed internal stakeholder engagement across the digital project lifecycle, ensuring alignment with business priorities and cross-functional buy-in.
Partnered with senior leadership to execute ad hoc initiatives and maintain agility in delivering digital innovations aligned with the company vision.
Promoted a culture of continuous improvement by identifying process inefficiencies and recommending optimizations to uphold operational excellence.
Championed the early adoption of Power BI, streamlining complex data sets into actionable dashboards and reports; utilized SQL to establish seamless data integration and enhance decision-making.
Management Associate
Nippon Paint (Malaysia) Sdn Bhd
09.2018 - 08.2019
Completed a structured rotational program across technical, production, HR, system control, purchasing, business intelligence, sales, and marketing departments to gain holistic exposure to core operations and strategic functions.
Led the “Paint All Surfaces” nationwide campaign for the associate cohort, driving cross-functional coordination and brand engagement through internal events and product showcases.
Proposed and implemented process enhancements in the Customer Experience Advisory team, streamlining appointment coordination for house inspections.
Education
Bachelor of Science - Human Development
Universiti Putra Malaysia
Seri Kembangan, Selangor, Malaysia
04.2001 -
Skills
Data analysis, visualization and reporting (Power BI)
Asia Pacific Accounts Receivable Specialist at IBM MALAYSIA SDN BHD & IGF MALAYSIA SDN BHDAsia Pacific Accounts Receivable Specialist at IBM MALAYSIA SDN BHD & IGF MALAYSIA SDN BHD