Summary
Overview
Work History
Education
Skills
Timeline
Generic
Tan Thet Aun (FYON)

Tan Thet Aun (FYON)

Petaling Jaya

Summary

Performance-driven Digital Marketing Specialist with over 5 years of experience leading high-impact campaigns across Shopee, Lazada, Meta, Google, and TikTok. Skilled in driving regional e-commerce growth through data-led strategies, paid media optimization, and cross-functional collaboration. Proven track record in delivering results across SEA markets.

Overview

6
6
years of professional experience

Work History

Assistant Manager, Digital Marketing SEA

Puma Sports Goods Sdn Bhd
04.2025 - Current
  • Led and optimized performance marketing strategies across Shopee, Lazada, and Tokopedia to support multi-country E-commerce growth in SEA.
  • Took ownership of in-depth reporting and analytics to guide data-driven decisions—delivering insights to both internal teams and regional stakeholders.
  • Managed and coordinated with media agencies to align campaign execution with performance goals and brand objectives.
  • Strengthened relationships with key platform teams (Shopee, Lazada, Tokopedia) to stay ahead of trends and secure strategic placements and opportunities.
  • Provided strategic recommendations based on campaign trends, budget pacing, and ROI analysis, with a stronger focus on long-term growth initiatives.

Senior Executive, Digital Marketing SEA

PUMA Sports Goods Sdn. Bhd.
03.2023 - 03.2025
  • Executed and optimized end-to-end performance marketing campaigns across key SEA markets (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam) to drive e-commerce growth.
  • Managed paid media efforts across Meta, Google, Shopee, Lazada, and Tokopedia—boosting brand visibility and campaign ROI.
  • Collaborated with internal teams to align campaign strategies with business goals, contributing to creative development, planning, and performance reviews.
  • Led keyword research and optimization initiatives to improve product discoverability and marketplace search rankings.
  • Oversaw bidding strategies and campaign budgets to maintain cost efficiency while maximizing visibility.
  • Conducted regular performance tracking and data analysis to evaluate KPIs and inform strategy adjustments.
  • Monitored platform trends and competitor activities to identify growth opportunities and drive marketplace innovation.

Digital Marketer

Sorella Group (Felancy.com)
05.2022 - 03.2023
  • Managed daily operations for e-commerce stores across Shopify, Shopee, Lazada, and TikTok Shop, ensuring smooth product availability and sales flow.
  • Planned and executed monthly performance-driven marketing campaigns to drive brand visibility and increase online sales.
  • Oversaw digital advertising across Facebook Ads, Google Ads, Shopee Ads, and Lazada Sponsored Solutions, focusing on budget efficiency and ROI optimization.
  • Developed strategies to meet traffic and conversion KPIs using a mix of paid, organic, and owned media.
  • Conducted channel analysis and A/B testing to explore new acquisition opportunities and optimize campaign performance.
  • Created and monitored email marketing campaigns to increase customer engagement and drive repeat purchases.
  • Produced compelling content for Facebook and Instagram, supporting consistent brand messaging and user engagement.
  • Provided timely support to customer inquiries, ensuring high satisfaction and issue resolution.
  • Partnered with graphic designers to create visually impactful marketing creatives aligned with campaign objectives.
  • Handled stock planning and replenishment across all platforms to maintain inventory accuracy and sales continuity.

Marketing Operation Executive

PrestoMall
02.2021 - 04.2022
  • Managed daily Push Notifications and Inbox Messages to boost user engagement and retention across digital platforms.
  • Executed monthly EDM campaigns to targeted customer segments, ensuring relevant content delivery and open rate performance.
  • Crafted engaging social media captions for Facebook and Instagram to increase interaction and drive campaign participation.
  • Designed and launched promotional coupons and limited-time offers to stimulate sales and customer activity.
  • Oversaw banner inventory management, ensuring timely deployment and maximum visibility across digital storefronts.
  • Coordinated and executed digital campaigns to enhance brand awareness, drive customer acquisition, and support sales goals.
  • Collaborated closely with internal graphic designers to align campaign visuals with brand standards and marketing objectives.
  • Assisted in developing and implementing strategic marketing plans alongside the Marketing Manager.
  • Maintained coordination with external partners such as Grab and BonusLink to ensure stock availability and timely fulfillment.

Digital Marketing Specialist

Chilindo Sdn. Bhd.
02.2020 - 01.2021
  • Monitored and analyzed daily sales performance and Facebook Ads to identify trends and optimize marketing strategies.
  • Developed and executed push notification plans and freebie campaigns to boost customer engagement and retention.
  • Managed social media channels to strengthen brand presence and foster community engagement.
  • Wrote compelling product descriptions in both Malay and English to clearly communicate value to diverse audiences.
  • Supported and monitored Shopee Ads campaigns to improve product visibility and drive platform sales.
  • Advised on trending product selections to align with customer demand and enhance sales performance.
  • Collaborated with graphic designers to ensure cohesive and impactful visuals that met branding standards.
  • Created engaging taglines and messaging to attract audience attention and enhance campaign effectiveness.
  • Assisted with basic IT troubleshooting to support uninterrupted daily operations.
  • Helped address warehouse and inventory management issues to streamline fulfillment processes.
  • Worked cross-functionally with teams to overcome challenges and ensure efficient workflow.
  • Leveraged multilingual skills to communicate effectively with a broad range of stakeholders and customers.

Operation & Digital Marketing Intern

Eat Drink Play Repeat Sdn. Bhd.
05.2019 - 08.2019
  • Managed social media platforms to improve brand visibility and customer engagement.
  • Wrote persuasive product descriptions to highlight the unique selling points of new items.
  • Designed and uploaded website banners to enhance the site’s visual appeal and attract online traffic.
  • Assisted in developing marketing strategies aimed at expanding brand reach and targeting key audiences.
  • Supported the stock delivery process to maintain smooth inventory flow and ensure customer satisfaction.
  • Helped plan and coordinate Facebook Live sessions to showcase products and drive real-time audience interaction.
  • Analyzed campaign and site data using Google Analytics to generate insights and aid marketing decisions.

Education

Bachelor Degree in Business & Marketing Management -

University of Sunderland
01.2019

Diploma in Business Administration -

SEGi College Subang Jaya
01.2017

Skills

  • Performance Marketing
  • E-commerce Marketing
  • Marketplace Advertising (Shopee, Lazada, Tokopedia, TikTok Shop)
  • Digital Campaign Planning & Execution
  • Paid Media Management
  • Budget & Bidding Optimization
  • Campaign Strategy & Reporting

Timeline

Assistant Manager, Digital Marketing SEA

Puma Sports Goods Sdn Bhd
04.2025 - Current

Senior Executive, Digital Marketing SEA

PUMA Sports Goods Sdn. Bhd.
03.2023 - 03.2025

Digital Marketer

Sorella Group (Felancy.com)
05.2022 - 03.2023

Marketing Operation Executive

PrestoMall
02.2021 - 04.2022

Digital Marketing Specialist

Chilindo Sdn. Bhd.
02.2020 - 01.2021

Operation & Digital Marketing Intern

Eat Drink Play Repeat Sdn. Bhd.
05.2019 - 08.2019

Bachelor Degree in Business & Marketing Management -

University of Sunderland

Diploma in Business Administration -

SEGi College Subang Jaya

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Tan Thet Aun (FYON)