TAN SU-FEI
Kuala Lumpur
Summary
Medical Sales Representative with 3 Years of Sales & Marketing Experience Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Medical Sales and Marketing Representative
Stellar Medical Sdn. Bhd.
09.2022 - Current
- Social Media Strategy: Developed and executed strategies to boost brand awareness, engagement, and conversions across key platforms.
- Content Management: Oversaw content creation and managed a content calendar to ensure consistent brand messaging.
- Campaign Execution: Planned and optimized paid and organic social media campaigns, achieving key performance targets.
- Analytics & Reporting: Monitored social media metrics and provided insights to drive continuous improvement.
- Community Management: Engaged with online communities and managed customer interactions to enhance brand reputation.
- Key Account Management: Co-manage key social media accounts, consistently exceeding growth and engagement targets since 2022. Successfully closed Q4 2022 with a 108% increase in engagement metrics, leading to a 8.28% growth in social media-driven sales in Q1 2023 compared to Q1 2022.
- Account Growth & Development: Successfully grew minor social media accounts by 251.43% in Q4 2022 and maintained this growth trajectory. Created and executed comprehensive social media plans that aligned with overall business strategies and market opportunities.
Pharmaceutical Production Intern
GlaxoSmithKline (GSK)
12.2020 - 05.2021
- Resolved production issues and improved OEE strategically with pharmacists and engineer leads - reduced OEE loss due to breakdown by 2% (4.5% in Q1 2021 vs 6.7% in Q1 2020)
- Exposed to data visualization tools (Microsoft Excel dashboards, and Power BI) for machine performance visibility and data analysis
- Led the quarterly operations reward and recognition program (R & R) for Q4 2020 and Q1 2021
- Responsible for product documentation updates such as OEE by SKU 2021 and monthly Poison Sales book Record and direct report to production manager and value stream manager.
Sales and Event Executive
Ames united Pte. Ltd
03.2018 - 01.2020
- Achieved daily and weekly social media engagement targets, contributing to up to RM10,000 in revenue through strategic online campaigns.
- Managed and optimized social media management tools, providing detailed reports on performance metrics to guide campaign adjustments.
- Developed and executed tailored content strategies that aligned with audience needs, enhancing engagement and driving brand visibility.
- Provided direct customer interaction through social media platforms, offering prompt and polite support to enhance the user experience.
- Collaborated with marketing teams to execute strategic social media plans, resulting in improved brand recognition and business outcomes.
- Applied systematic approaches to understand audience behavior, delivering customized content that effectively communicated brand messages.
- Independently handled the company’s digital presence, reporting key metrics to the team for ongoing performance improvement.
Education
Bachelor of Science (Honors) Biomedical Science -
Universiti Tunku Abdul Rahman (UTAR)
05.2022
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SMJK Sam Tet Ipoh
12.2017
Skills
- Audience Analysis
- Content Development
- Social Media Copywriting
- Digital Media
- Photography and Videography
- Instagram Page
- Facebook Page
- XHS
- TikTok
Certification
- The Best Student Award: Straight As student in SPM 2015 (4 A+, 6As)
- MUET Band 5 in 2017
- The Best Secretary Award of Form Six 2017 (Authorized by SMJK Sam Tet)
- Master Microsoft Excel (Authorized by LinkedIn)
- Project Management: Healthcare Projects (Authorized by LinkedIn)
- Drug Discovery (Authorized by University of California San Diego and offered though Coursera)
- Pharmaceutical and Medical Device Innovations (Authorized by University of Minnesota and offered though Coursera)
Languages
English
Malay
Mandarin
Hokkien
Japanese
Timeline
Senior Medical Sales and Marketing Representative
Stellar Medical Sdn. Bhd.
09.2022 - Current
Pharmaceutical Production Intern
GlaxoSmithKline (GSK)
12.2020 - 05.2021
Sales and Event Executive
Ames united Pte. Ltd
03.2018 - 01.2020
Bachelor of Science (Honors) Biomedical Science -
Universiti Tunku Abdul Rahman (UTAR)
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SMJK Sam Tet Ipoh
- The Best Student Award: Straight As student in SPM 2015 (4 A+, 6As)
- MUET Band 5 in 2017
- The Best Secretary Award of Form Six 2017 (Authorized by SMJK Sam Tet)
- Master Microsoft Excel (Authorized by LinkedIn)
- Project Management: Healthcare Projects (Authorized by LinkedIn)
- Drug Discovery (Authorized by University of California San Diego and offered though Coursera)
- Pharmaceutical and Medical Device Innovations (Authorized by University of Minnesota and offered though Coursera)
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