Retail and operations leader with a background in store performance, people management, and project coordination across renovations, events, and new store openings. Known for setting sales and profit goals, supporting area managers, and using KPI review, inventory control, and customer service standards to improve store results.
Overview
5
5
Languages
16
16
years of professional experience
Work History
Assistance Oeration Manager & Project Manager
Rev Edition SDN BHD
Kuala Lumpur, Malaysia
08.2024 - 01.2026
Main Responsibilities ( Assistance Oeration Manager & Project Manager )
Responsible to set sales and profit goal and Discuss with My Brand Manager . To support and give clear expectation to achieve the goal .
Ensure my area manager are well follow u Good Customer Service Standards at front line.
Assess the level of Store Operations in the stores continuously by regular store visits.
Keep up-to-date with existing as well as new processes, routines and tools, to be able to spread the knowledge in your market.
Enable Area manager to take ownership to drive, facilitate and follow up Store Operations in their stores.
Assess and follow up work experience for Store teams by analysing available KPI results with other Support office functions teams.
Use the results to identify opportunities and implement strategies to improve and/or maintain the best working experience for the whole front line team
Weekly meeting with Store Team and Brand Team to ensure we are in same page expectations and give or request support if needed.
Ensure store team are doing weekly stock count ( 5 SKU min) to ensure we have a great healthy stock inventory
Set up event with team - Example : Standard Chartered marathon , Score Marathon , UTMB , Iron man Langkawi and etc
Communicated with external contractor to make sure the floor drawing are in-line with mall rules and regulations
To ensure all equipment and tools are in-line with all the details in drawing map
Ensure all renovation are in-line with the schedule that been finalised after the meeting
one week 2-3 days to have night job follow up at side with contractor
Self inspection with contractor before POI
Achievements
1 Senior Store manager Promoted as Area Manager
1 Sales Advisor promoted as Assistant Manager
Flagship store Actual sales 2025 VS 2024 + 5%
Completed opened 8 store since took over Project team since Sept 2024 ~ Jan 2025
2 warehouse sales
Multiplicity Marathon event setup
Retail Manager
GMG Sport Malaysia
02.2024 - 07.2024
- Responsible to set sales and profit goal in my area . To support and give clear expectation to achieve the goal .
- Provide Good Customer Service Standards .
- Assess the level of Store Operations in the stores continuously by regular store visits.
- Keep up-to-date with existing as well as new processes, routines and tools, to be able to spread the knowledge in your market.
- Enable Store Manager/ 1st PIC to take ownership to drive, facilitate and follow up Store Operations in their stores.
- Assess and follow up working experience for Store teams by analysing available KPI results with other Support office functions teams.
- Use the results to identify opportunities and implement strategies to improve and/or maintain the best working experience for the Branch teams
- Weekly meeting with Brand Team to ensure we are in same page expectations and give or request support if needed.
Experience Level : Total 5 Months of Experience
Specialization : Commercial / Sales
Role : Manager
Industry : Retail/Merchandise
District Sales Manager
Generation Two Thousand Apparel SDN BHD
09.2020 - 06.2023
- Responsible to set sales and profit goal in my area . To support and give clear expectation to achieve the goal .
- Together with Buyer team and Operation team to running out the promotion idea
- Launch new Operation SOP at company to make sure all store have a same clear direction to ensure store team always follow the Guideline .
- Provide Good Customer Service Standards .
- Prevent losses and store team follows appropriate guidelines and takes any appropriate action.
- Recruitment , training , development and succession planning for store.
- To Make sure my area have enough Inventory to support the business.
- Evaluate and manage the performance of store team , giving Dialogues and putting development place , giving feedback and following up to improve performance .
- Health & Safety , legal and security issues are being handled in according with company standard and local legislation, ensuring employee and customer safety at all the time.
- MCO 2.0 Was assist Online Marketing to running the Online Business.
Experience Level : Total 3 Years of Experience
Specialization : Commercial / Sales
Role : Manager
Industry : Retail/Merchandise
Sales Advisor
H&M Retail Sdn Bhd
01.2013 - 06.2014
- Responsible for sales, customer service and profitability of a department.
- Manage a team according to H&M values, standards, policies and procedures.
- Provides and ensures direct & indirect customer service on the sales floor, in the fitting room and at the cash point in order to maximize sales.
- Executes and follows up on recruiting, training, developing and assessing sales advisors along with the store management team.
- Organizes and plan the department according to business needs. Follows and ensures safety, security and administration procedures are followed by others.
- Responsible for achieving the sales and profit goal in store and delivery Great Customer Experience.
- Together with Area team to set hour plan in line with the sales budget
- Prioritize and take action in store that have a clear impact on sales in line with area team.
- Execution Continuously meet company standards and follow up using by Customer Audit Tool
- Provide Good Customer Service Standards .
- Prevent losses and store team follows appropriate guidelines and takes any appropriate action.
- Recruitment , training , development and succession planning for store.
- Evaluate and manage the performance of store team , giving Dialogues and putting development place , giving feedback and following up to improve performance .
- Health & Safety , legal and security issues are being handled in according with company standards and local legislation, ensuring employee and customer safety at all the time.
- Ensure Store Operation Best Practice are follow the company standards.
Experience Level : Total 9 Month of Experience
Specialization : Commercial / Sales
Role : Sales Advisor & Manager
Industry : Retail/Merchandise
Sales Advisor - Second Key Holder
Guess
03.2012 - 12.2012
- In-Store Vm - Assist Sm and Area Vm to complete the Big Change
- Weekly store Refresh
- Watch Specialist
- Assist SM to do store Daily Planning
- Direct Customer Service
- Basic Training to New Joiner Employee
Experience Level : Total 2 Year(s) of Experience
Specialization : Sales – Retail/General
Role : Supervisor/Team Lead
Industry : Retail/Merchandise
Sales Advisor - Second Key Holder
Esprit De Corp (M) Sdn Bhd
07.2010 - 03.2012
- To achieve sales expectations.
- To drive all retails KPI's ensuring the store goal are achieved.
- To plan and organise the store ensuring efficiency and encouraging sales.
- To ensure all sales targets are communicated effectively to store sales team.
- Analyse all key data ; devise measures to increase sales and implement such measures
- Create a culture of customer service according to the corporate standards, ensuring the best possible customer experience.
- To ensure the best possible housekeeping standards are maintained.
- Focus on excellent store management and operations to ensure and improve customer experience.
- To ensure the in-store promotion of the company customer loyalty program.
- To ensure that all store operating manuals and are executed.
- Responsible for opening and closing the store.
- Ensure merchandise availability and refill standards on the sales floor.
- Responsibility for loss prevention and planning of annual store stock inventory. Achieving store shrinkage goal, whilst ensuring loss issues are communicated to regional management and investigated and resolved.
- To ensure that all store operating manuals and are followed and executed.
- Management of customer returns process.
- Responsible for cash management processes according to the corporate guidelines.
- To communicate all human resources issues to HR management. Resolving all matters in a timely and effective manner.
- Recruit, train and develop all store employees ensuring all positions are filled in a timely manner with qualified personnel.
- Continually evaluate the performance of all store employees and provide constant feedback to ensure results.
- Carry out on the floor coaching.
- To conduct appraisals with all store employees, and detail personal development objectives.
Specialization : Sales – Retail/General
Role : Sales Advisor/Team Lead - Instore VM
Industry : Retail/Merchandise
Education
Primary/Secondary School/SPM - Arts
SMK Sultan Abdul Samad
Malaysia
12-2007
Skills
Microsoft Excel 2003/2007/2010
Visual Merchandising Skill and Ability
Customer Service
Retail Management Experience
People Management Experience
Intermediate
Advanced
Store operations
Inventory control
Project coordination
Visual merchandising
Sales forecasting
Retail management
KPI analysis
Staff training
Customer service
Loss prevention
Leadership skills
Project Management
Budget planning
Data analytics
Language Proficiency
Malay - Good
Intermediate
B1
English - Good
Intermediate
B1
Mandarin - Good
Upper Intermediate
B2
Hokkien
Intermediate
B1
Valuable
Elementary
A2
Reference
Vincent ( Senior Operation Manager ) : 012-3218903