Autocad
Tan Keing Siong
Sales & Service
Kuala Lumpur,WP
Summary
Service-oriented Sales Manager with more than 10 years of experience developing relationships and partnerships. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Plus, accurate hands-on person technical background well-versed in setting up hardware and software components for Industrial process systems and machines equipment. Polished in optimizing systems to address dynamic needs, improve collaboration and strengthen security. Skillful in weighing crucial business and needs against industrial 4.0 and procedural limitations to assess roadmaps for optimal functions.
Overview
21
21
years of professional experience
2
2
years of post-secondary education
3
3
Certificates
4
4
Languages
Work History
Technical Director
Own business
Port Klang, Selangor
07.2020 - Current
- Closely collaborated with project members to identify and quickly address problems.
- Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.
- Troubleshot electrical & Instrumentation problems such as control panels, PLC, HMI, electro-valves and sensors.
- Conducted research to test and analyze feasibility, design, operation and performance of equipment, components and systems.
- Identified root cause for machine / process system failures through design review.
- Evaluated project scope to estimate costs and set timelines for project delivery.
- Monitored installation and operations to consistently meet rigorous customer requirements.
- Rendered technical drawings and electrical systems specifications exceeding company standards.
- Implemented and approved design control procedures for electrical development in accordance with regulatory guidelines.
- Improved methods for measurement, documentation and work flow management.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
Business Development Manager
Winters Instruments Asia Division
Shanghai, China
07.2016 - 07.2020
- Based in Malaysia, Responsible to South East Asia's OEM market (Fluid Power) and providing new business line for current distributors.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented new products (flow meters and analyzers) and favorable pricing structures balancing firm objectives against distributor targets.
- Analyzed monthly sales to identify product lines needing additional promotion.
- Collaborated with marketing team to develop successful marketing strategies.
- Gathered customer needs and worked with product development teams to implement changes based on feedback.
- Developed and implemented business plan and marketing strategy for SEA market.
- Monitored competitive activity and market conditions to provide feedback to management.
- Worked with existing customers to increase purchases of products and services.
- Represented company and promoted products at conferences and trade association meetings.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Implemented marketing strategies for stand-alone, fully integrated with servicing company, providing solutions to meet industry demands.
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
- Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
- Created reports and presentations detailing business development activities.
- Consulted with product development teams to enhance products based on customer interest data.
- Grew sales numbers by USD1.2m through new products sales support for new and existing customers.
Area Sales Manager
Trisystems Engineering Sdn. Bhd.
Kuala Lumpur, W.P.
05.2013 - 07.2016
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Introduced product Honeywell (Instruments), Moore Industries (Fieldbus & Signal Modules) and CANTY (Water/Oil Analyzers) to market, helping to increase profits.
- Forecasted sales of RM2.8mil p.a. and set successful policies to achieve sales objectives and related metrics.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Built lasting relationships with clients through outstanding customer service interactions.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
Senior Sales Engineer
Wika Instrumentation (M) Sdn Bhd
Puchong, Selangor
03.2012 - 04.2013
- Communicated complex sales and engineering concepts to prospective users clearly and with constant customer focus.
- Collaborated with sales and engineering to meet and exceed revenue targets.
- Mastered company product line and configured live product and software demonstrations.
- Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.
- Proposed technical solutions and developed prototypes that addressed customer requirements and generated sales.
- Carried out day-day-day duties accurately and efficiently.
- Territory in-charge on Northern of Malaysia & Shah Alam.
- Manage monthly sales target of own customers.
- Organized product training and join visit with distributor.
- Work independently, call to follow up quotes, tenders, projects, etc.
- Develop new products line to key account customers and develop new market opportunity.
- Liaise with factories (Germany, Korea, USA) for customize products, technical queries and price negotiation.
- Aggressively seek for new leads to create more business opportunities.
Field Service Engineer
Hydac Technology Sdn. Bhd.
Shah Alam, Selangor
04.2009 - 03.2012
- Managed maintenance data records and tracked operating information for onsite reference.
- Tested equipment performance and demonstrated operation and servicing of equipment to customer.
- Installed and repaired process filtration systems at offshore.
- Identified hydraulic & process filtration problems and potential risks, coordinating appropriate corrective action.
- Able to work independently at site and follow client's schedule to complete the job/projects.
- Facilitated communication between office personnel, subcontractors and customers.
- Trained personnel to align objectives, strengthen competencies and standardize operations.
- Provided technical support to troubleshoot, repair and maintain operational efficiencies in hydraulic, mechanical and electrical systems.
- Performed onsite installation, modification and maintenance of systems and equipment.
- Tested equipment performance and demonstrated operation and servicing best practices.
Sales Engineer
Hydac Technology Sdn. Bhd.
Kota Damansara, Selangor
12.2006 - 04.2009
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
- Managed technical integration, hydraulic systems engineering program management, customer support and program management.
- Seek and develop new customers to effectively support the achievement of company objective.
- Liaise with factory for product customization, technical queries, price negotiation and delivery plan.
- To handle projects from conceptual to commercial meeting.
- Serve in a consultative role to provide clients with custom designed solutions for the OEMs and end-users.
- Started out strictly in engineering with responsibility for systems redesigning and upgrading based on customer needs.
- To handle technical issues and complaints in phone calls / site visits.
- Providing sales report in every months about potential customers and customer's stock forecast (which related to monthly sales).
- Building rapport and maintaining good relationship with main contractors, consultants and end users.
- Providing monthly sales report.
Site Technician
Bistanika Sdn Bhd
Bandar Sri Damansara, Selangor
10.2000 - 10.2006
- Technical background of Electrical Controls, PLC, HMI,
- Computer knowledge of MS, Office, Autocad (Drawings), PLC & HMI programming.
- Responsible for servicing customer sites.
- Maximizing customer satisfaction and minimizing customer site downtime by providing exceptional support.
- Tended to machines, troubleshot malfunctions and completed basic repairs to keep equipment fully functional and well-maintained.
- Maintained strong focus on safety and efficiency to provide comprehensive support to personnel performing skilled repairs.
- Checked, repaired and repacked survival equipment to meet specifications.
- Liaised with customers internal departments to optimize productivity and efficiency.
- Demonstrated to customers proper methods for operating machine after it had been installed.
- Tested systems, noting issues and completing preventive maintenance on machine repair.
- Wrote and revised maintenance procedures.
Education
High School Diploma -
Institute Megatech
Kuala Lumpur 12.2008 - 07.2010
Skills
Technology planning
Client relationship management
Produce Development Roadmap Design
Strategy development
Implementation planning
Technical guidance
System-level electrical design and integration
Extensive AutoCAD knowledge
Power systems
Self-Motivated
Problem-Solving
Multitasking Abilities
Cold Calling
Forecasting ability
Systems and software programs
Verbal and written communication
Business development and planning
Marketing
New Business Development
Market understanding
Software
PLC
HMI
CRM
Certification
Certificate of Charted Institution of Marketing, UK
Interests
Swimming
Cycling
Timeline
Technical Director
Own business
07.2020 - Current
Business Development Manager
Winters Instruments Asia Division
07.2016 - 07.2020
MIS-BOSET (sea survival)
03-2015
Cert. of completion Machinery Vibration Condition Analyst
10-2014
Area Sales Manager
Trisystems Engineering Sdn. Bhd.
05.2013 - 07.2016
Senior Sales Engineer
Wika Instrumentation (M) Sdn Bhd
03.2012 - 04.2013
Field Service Engineer
Hydac Technology Sdn. Bhd.
04.2009 - 03.2012
High School Diploma -
Institute Megatech
12.2008 - 07.2010
Certificate of Charted Institution of Marketing, UK
11-2008
Sales Engineer
Hydac Technology Sdn. Bhd.
12.2006 - 04.2009
Site Technician
Bistanika Sdn Bhd
10.2000 - 10.2006
Hobbies & Workout
5km swimming pool every session, 3-4 times a week
60~120km cycling every weekend.
Hobbies & Workout
5km swimming pool every session, 3-4 times a week
60~120km cycling every weekend.