TAN JU AN

• Spearheaded multi-channel marketing strategies for key financial portfolios, including Bancassurance, Deposits, Secured Lending, Investments, and Sustainability portfolio to drive consumer awareness, acquisition and revenue growth.
• Led end-to-end campaign management, ensuring seamless and timely execution, aligning with business objectives, and measurable business impact.
• Optimised digital presence by developing and maintaining promotional content on CIMB Bank’s website using Adobe Experience.
• Enhanced campaign effectiveness through data-driven market and portfolio analysis, leading to improved targeting and ROI.
• Introduced high-impact customer acquisition campaigns, increasing engagement and conversion rates.
• Leveraged Adobe Analytics & Google Analytics to monitor campaign performance and implement optimisation strategies for continuous improvement.
• Managed strategic partnerships, ensuring seamless coordination between internal and external stakeholders.
• Oversaw marketing budgets, ensuring efficient allocation while maintaining compliance with regulatory standards.

• Led high-impact advertising initiatives for Postpaid, Enterprise, Employer Branding, and Business Solutions brands, executing campaigns across digital, ATL, and social media platforms.
• Developed integrated media plans that aligned with brand positioning and consumer experience goals, driving market penetration and engagement.
• Crafted innovative marketing strategies, enhancing brand awareness, customer retention, and competitive differentiation.
• Optimised media spend and campaign effectiveness, leveraging data-driven insights to achieve key performance indicators (KPIs).
• Managed agency partnerships, ensuring seamless execution, high-quality deliverables, and alignment with strategic objectives.

Awards & Recognition:

• Gold - The Appies 2017: Celcom First Gold – The Most Talked About Plan
• Silver - The Appies 2018: Celcom Lagenda 5 Sekawan Series
• Axiata Champion 2017: Recognised as the top 0.5% of employees across Axiata Group

• Managed multi-industry social media presence and activations, driving audience engagement and brand growth.
• Developed and executed data-driven digital campaign strategies, ensuring brand consistency and maximising reach.
• Delivered actionable insights through in-depth analytical reports, optimising campaign performance and consumer engagement.
• Managed multiple social media platforms, for clients from varied industries, ensuring a consistent brand voice and message.

• Managed CIMB Group’s Facebook & Twitter communities, driving engagement and fostering brand loyalty, ensuring timely responses to comments, messages, and reviews for enhanced customer service
• Designed and executed award-winning social media campaigns, enhancing customer interaction and brand visibility.
• Conducted competitor analysis, identifying opportunities to refine strategies and maintain a competitive edge.

Awards & Recognition:

• Best Social Media Engagement 2012 – Asian Banker
• Best in Social Media 2013 – Global Finance, Asia

• Developed and executed marketing strategies, strengthening brand reach and audience engagement.
• Managed media partnerships, aligning offline and digital marketing efforts for a cohesive brand presence.
• Produced compelling editorial content, interviews, event coverage, and video campaigns, effectively capturing the youth market.

• Drove revenue growth by successfully selling and promoting online media advertising across the company’s digital network, securing key client accounts.
• Developed innovative digital solutions that disrupted online viewer attention, enhancing brand visibility and engagement for clients.
• Managed and grew a diverse portfolio of clients, publishers, and media owners, ensuring seamless campaign execution and long-term business relationships.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.