Tan Chun Heng

Great experience of developing and providing marketing support for the merchandising and operations departments on promoting New Product Launches, Bookfairs, Book Expo, Warehouse Clearance, Anniversary Celebration, Bookstore Launching, BookFest, and Nationwide Promotions.

• To provide support and assist the A&P Section Head in planning, implementation, and monitoring of all advertising and promotion activities.
• To consistently monitor A&P expenditure vs. budget set.
• To work closely with the Merchandising and Operations Departments on new product launches and nationwide promotions.
• To assist in developing point-of-sale materials and ensuring that these materials are allocated to all outlets on schedule.
• To work closely with the appointed advertising agencies and other suppliers on all above and below-the-line advertising programs, ensuring cost-effectiveness at all times.
• To assist the A&P Section Head in the preparation of Quarterly Reviews, Annual Marketing Plans, and Business Reviews.
• To establish visual merchandise guidelines and ensure their adherence by all outlets.
• To mentor junior staff to execute their tasks.
• To work closely with graphic designers on promotion artwork preparation and production.
• To approach third parties for promotion collaborations.
• To implement offline and online advertising and promotion activities, include press ads, radio, leaflets, vouchers, outdoor publicities, Google ads, meta ads, and TikTok ads, as well as in-house marketing and online media.