Hi, I’m
T. Sathyabarathy
Puchong
Summary
Senior media and content professional with 15 years of experience across broadcast television, live sports production, and digital content, including 8 years in leadership roles. Proven track record in leading cross-functional teams, managing high-pressure live broadcasts, and shaping content aligned with audience behavior and platform strategy. Holds a Master’s degree in Integrated Marketing Communication, with ability spanning storytelling, branding, digital strategy, and ethical, purpose-driven media.
Overview
25
years of professional experience
Work History
Navirrah Content Creation Services
Digital Content Creator
06.2020 - Current
Job overview
- Module writing for Strategic Branding course.
Astro Indian Programming
Onsite Producer for Thaipusam 2024 & 2026 Live Show
01.2024 - 01.2026
Job overview
- Capturing Thaipusam celebration, conducting interviews and discussions.
Seek Sail Inc.
Website content writer
01.2020 - Current
Job overview
- Website content writing for a yacht and boat charter booking platform.
- A local company with global operations
ASTRO Arena Sdn. Bhd.Petaling Jaya
Live Sports Stats Team's Manager (AVP)
05.2016 - 01.2020
Job overview
- Managed the live sports stats team, produced boxing for the 2018 Asian Games Jakarta, and oversaw on-demand channel production for the SEA Games Kuala Lumpur 2017.
- Assigned as onsite production manager at the Rio Olympics 2016.
ASTRO
Senior Associate, Graphics Producer
04.2012 - 04.2016
Job overview
- Liaised with producers, directors, and OB unit managers for graphic requirements.
- Managed the statistician team, fantasy football stats, and the Stadium Astro website.
- Also managed the ScheduAll system (Job Management system).
ASTRO
Live Sports, Director Assistant
02.2010 - 03.2012
Job overview
- Aid live sport director on both local and international sports.
- VizRT 3.2 machine operator for live scoring and graphics.
- Thomas Cup, Malaysian Cup for Boxing, Asian School Games Basketball, Asian Junior Badminton, CIMB Malaysian Open Squash Tournament, Kia Futsal Tournament, Lawn Bowl 3 Penjuru, Rugby 7’S Jonah Jones 2010, IRB Rugby – Sabah, MHF TNB Hockey Tournament, Bowling - Commonwealth Games (Semifinals) & Local Football – (Malaysian Super League, FA Cup, Piala Malaysia, and Malaysian Premier league).
ASTRO Indian ProgrammingBukit Jalil
Assistant Producer
09.2004 - 01.2010
Job overview
- Progressed from Production Assistant to Assistant Producer across live entertainment, infotainment, and magazine programming.
- Produced 'The Chariot' for Astro Indian Production in conjunction with Thaipusam 2004.
- Producer for Payanam / Ronda 360 a bilingual travelog in both Tamil and Malay.
- AP for Musical reality show 'Avatharam Arambam'.
- AP for 'Pengal Pesinal', a 13-part women's talk show with a live audience.
- Director's assistant & AP for 'Vhizuthugal', a daily morning talk show.
- AP and director for 360 , a weekly magazine show/documentary (carried out three seasons).
- DA and AP for 'Attam 100 Vagai' 2009, Astro's flagship reality dance show.
Matrix Media ImageGelugor, Penang
Artistic Director
05.2002 - 09.2004
Job overview
- Conceptualized, produced, and managed projects for corporate videos and graphic designing.
- Produced corporate and safety videos, as well as documentaries.
- Wired as-in- live on-ground screening of Penang Thaipusam Waterfall Temple, video archive for the new hilltop temple complex launch, and ground exhibition.
- Smart Modular Factory annual gathering and Corporate Video.
The Actors StudioDataran Merdeka, Kuala Lumpur
Academy Administrator
11.2001 - 07.2002
Job overview
- Organized and coordinated The Academy —theatre classes, facilitator scheduling and syllabus, oversaw payments and fee collection, managed studio bookings, scheduled classes, and handled recruitment and marketing for the academy.
Education
Universiti Sains Malaysia
Master of Communication from Integrated Marketing Communication
12.2025
Wawasan Open University
Bachelor of Honours from Liberal Studies
12.2022
Institute of Integrative Media
Diploma from Broadcasting
12.2000
Skills
- Content Strategy
- Storytelling
- Broadcast Production
- Live Production
- Digital Media Strategy
- Social Media Strategy
- Branding
- Integrated Marketing Communication
- Team Leadership
- Media Operations
- Audience Insight
- Platform Alignment
- Adobe Premiere
- DaVinci Resolve
- Photoshop
- Illustrator
- Canva
- AVID Pinnacle
- VizRT
- After Effects
- Final Cut Pro
- SEO
- SEM
- Creative Writing
- Visual Designing
- Video Editing
- Photography
- Content Writing
- Copywriting
Core Expertise
- Content Strategy & Storytelling
- Broadcast & Live Production Leadership
- Digital & Social Media Strategy
- Branding & Integrated Marketing Communication
- Team Leadership & Media Operations
- Audience Insight & Platform Alignment
Tools And Platforms
- Adobe Premiere
- DaVinci Resolve
- Photoshop
- Illustrator
- Canva
- AVID Pinnacle
- VizRT
- Basic After Effects
- Final Cut Pro
- SEO
- SEM fundamentals
Add On Trainings
- Excellent in communication & interpersonal skills (Asia Mind Dynamics, Kuala Lumpur)
- Inner Engineering (Self-development Training Isha Foundation, Coimbatore, India)
- Basic to Intermediate Photography (Beyond Photography Academy, KL)
- Copywriting (TAP Training Academy)
- Content Writing, SEO, and Instagram Marketing (U Savvy Academy, Bangalore)
References
- Selvamalar Armathlingam, Chief Admin Mass Comm Lab & Lecturer, MILA University (aka Manipal University Nilai), +0193369073, https://www.linkedin.com/in/selvamalar-armathlingam-380289181
- Jovian Lee, Copywriter, Leo Burnett Advertising/Arc Worldwide, Kuala Lumpur, Malaysia, joviandran@gmail.com, +60122893772, https://www.linkedin.com/in/jovian-lee-45800817
- Swaroophaa Ratha Krishnan, Manager of Sports, Asia Pacific Broadcasting Union, swaroophaa85@gmail.com, 60 12-357 2154, https://www.linkedin.com/in/swaroophaa-ratha-krishnan-8942b25b
Timeline
Onsite Producer for Thaipusam 2024 & 2026 Live Show
Astro Indian Programming
01.2024 - 01.2026
Digital Content Creator
Navirrah Content Creation Services
06.2020 - Current
Website content writer
Seek Sail Inc.
01.2020 - Current
Live Sports Stats Team's Manager (AVP)
ASTRO Arena Sdn. Bhd.
05.2016 - 01.2020
Senior Associate, Graphics Producer
ASTRO
04.2012 - 04.2016
Live Sports, Director Assistant
ASTRO
02.2010 - 03.2012
Assistant Producer
ASTRO Indian Programming
09.2004 - 01.2010
Artistic Director
Matrix Media Image
05.2002 - 09.2004
Academy Administrator
The Actors Studio
11.2001 - 07.2002
Universiti Sains Malaysia
Master of Communication from Integrated Marketing Communication
Wawasan Open University
Bachelor of Honours from Liberal Studies
Institute of Integrative Media
Diploma from Broadcasting