Summary
Overview
Work History
Education
Skills
Personal Particulars
Certification
Timeline
Generic
Syed Al Iqbal Syed Shahruddin

Syed Al Iqbal Syed Shahruddin

Senior Area Manager (Multi-Unit)
Kedah / Terengganu

Summary

Experienced in fostering open communication and community engagement. Strong leadership skills in conflict resolution and team building. Attentive to employee and customer needs with a reputation for punctuality and effective problem-solving. Proven track record of providing valuable solutions for management teams to drive long-term success.

Overview

8
8
years of professional experience
3
3
Certifications

Work History

Division Operation Manager

WHSmith Retail & Costa Coffee UK
04.2023 - Current
  • Manage full operation of WHSmith Retail Outlets & Costa Coffee Restaurant with total of 14 outlets which all located at airports (KLIA2, PEN, LGK AND AOR).
  • Manage for budgets, detailed cost, sales, distribution cost, dealing with airport needs and outlets performance records.
  • Analyze sales data and set target for outlets with execute promotional campaigns.
  • Budgeting for labor with lower percentage of cost and guide to proper customer services toward consumers.
  • Oversee recruitment, training, develop, implement and monitor for staff performances including stock management and customer engagement skills.
  • Work closely with QA on quarter audits for each outlet in controlled region.
  • Achieved Top 1 Highest Sales for 2nd Quarter (South East-Asia)
  • Achieved Top 3 for The Best Customer Engagement (South East-Asia)

Area Operation Manager

WHSmith Retail & Costa Coffee UK
06.2021 - 03.2023
  • Manage full operation of premium for Costa Coffee Restaurant & Kiosk of 5 outlets and 1 central kitchen in northern with 83 subordinates located at Airside & Landside of International Airport.
  • Updating and check on managers for new Global Promotion & Marketing Updates.
  • Preparing full scale for P&L and shrinkage tracking records for all outlets.
  • Reviewing budgets and processing shipments within outlets, warehouse and headquarters.
  • Weekly tracking records of distributions and inventory both physical & system for all outlets.
  • Handling for major audit compliances consisting CTPP Store & Monthly Operational Audits.
  • Monthly stock tracking, ordering & liaise with local suppliers in Langkawi.
  • Responsible for all hiring & screening for new hiring colleagues.
  • All of new hiring staffs will undergo training at Airside due to busy outlet and working in fast-paced environment.

Area Manager (Operation)

QL Maxincome MY (FamilyMart)
12.2018 - 05.2021
  • Manager for 12 months and promoted to AM after hit sales target for 6 months continuously.
  • Fully manage 7 retail outlets in north-east Johor and F&B operations of 65 subordinates by daily operations.
  • Manage supplies, purchase and ordering for outlets in north-east of Johore.
  • Review performances, costs, forecast sales for each outlet by monthly and preparing reports for Regional Manager with complete shrinkage tracking and budgeting.
  • Daily and weekly tracking for stock returns, damages, and responsible for ZTC & SQC.
  • Achieved Train The Trainer (TTT1) for high engagement of customer service and provides training for managers.
  • Achieved highest stretch sales target for Johor region by monthly with outstanding customer satisfaction upon services. (Achieved MYR450K – MYR500K per store each month)

Management Trainee

Tunamaya Beach Resort & Spa
07.2017 - 07.2018
  • Management Trainee for 2 departments (Operation Front Office and F&B management)

Education

Diploma - Hospitality & Business Management

International College of Technology & Professional
Perlis
05.2014 - 04.2017

Certification of Technical Studies - International Watchkeeper Rating

Maritime Institute Academy
Terrengganu
04.2001 -

Skills

  • Microsoft Office (Words, Excel, Power Point)

  • Hospitality PMS System

  • Office POS System

  • NAV System

  • Rymnet Tracking System

  • Stock Management

  • Communication skills

  • Development of objectives

  • Implementation of action plans

  • Logistic field knowledge

  • Hospitality services knowledge

  • Detail oriented

  • Sales analysis

  • Inventory management

  • Quality assurance

  • P&L management

  • Operational audits

  • Conflict resolution

  • Organizational development

Personal Particulars

  • Date of Birth: 19th March1996
  • Nationality: Malaysian
  • Marital Status: Married
  • Languages: English and Bahasa Malaysia
  • Major Experience: Retail and F&B Sector
  • Objective: To join a company that offers me a constructive workplace to communicate and interact with customers and the community.

Certification

Certificate of Interpersonal & Human Relation

Timeline

Division Operation Manager

WHSmith Retail & Costa Coffee UK
04.2023 - Current

Area Operation Manager

WHSmith Retail & Costa Coffee UK
06.2021 - 03.2023
Certificate of Interpersonal & Human Relation
02-2020
ServSafe Re-opening Guidance Covid-19 Precautions
02-2020

Area Manager (Operation)

QL Maxincome MY (FamilyMart)
12.2018 - 05.2021

Management Trainee

Tunamaya Beach Resort & Spa
07.2017 - 07.2018
Code of Business Conduct & Ethics Kerzner
08-2015

Diploma - Hospitality & Business Management

International College of Technology & Professional
05.2014 - 04.2017

Certification of Technical Studies - International Watchkeeper Rating

Maritime Institute Academy
04.2001 -

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Syed Al Iqbal Syed ShahruddinSenior Area Manager (Multi-Unit)