Syamimi Zafirah Binti Shamshudin
Selangor
Summary
Versatile and multitasking professional with extensive experience of branding, product marketing and administrative roles. Demonstrates creativity, meticulous attention to detail, and a strong work ethic across diverse fields. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Passionate on planning and executing events to create memorable events for client experiences. Well-versed in both online and traditional marketing approaches.
Overview
18
18
years of professional experience
Work History
Senior Brand Executive Cum Product Marketing
Asian Beauty Corner
01.2024 - Current
- Managed product launches, ensuring timely delivery and successful market penetration.
- Implemented pricing strategies that balanced profitability with customer satisfaction levels to maximize long-term success.
- Served as the point of communication between suppliers and buyers
- Monitor and maintain accurate stock on hand across all stores location
- Coordinate with warehouse and logistic team to ensure timely replenishment of stock
- Actively liaise with merchandiser team to resolve issues related to the installment of the new display trays in each store location
- Worked closely with designer team to create the brand planogram for the display tray
- Actively liaise with acrylic supplier to monitor the completion of acrylic display tray
- In charge of the product creation for every new product that is entering stores.
- Worked closely with suppliers' PICs to resolve any issues that arises during the product creation process for product listing in online platform.
- Selecting, editing and positioning images for product listing in online platform.
- Generate monthly sales report (online and offline platform) to identify sales trend and best seller item.
- Created a new SKU list system for the company
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
Planner Cum Brand Executive
Mimiberry Creations
11.2021 - 01.2024
- Prioritized schedules to meet project goals and overall customer satisfaction.
- Successfully managed multiple high-priority projects simultaneously while maintaining strict deadlines.
- Achieved on-time completion of projects with diligent scheduling and resource management.
- Outlined projects, create schedule and timeline, allocate budget, track asset inventory level and monitoring the progress of projects throughout the process of completion.
- Proposed and execute strategies to get more engagement with the customers on social media platform (TikTok and Instagram).
- Analysed social media trending by collecting data from various social media platforms
- Developed and maintained strong relationship with vendors, negotiate contract/price with suppliers, tracked all materials in inventory and purchase order
- Monitored and evaluated vendors performance every quarter of the year to ensure the product meet the standard of quality.
- Managed daily e-commerce operations (orders processing/product listing and inventory).
- Assisted customers with any inquiries of the product online promptly to ensure smooth transactions.
- Generated monthly sales report to identify sales trend and identify best seller item.
- Processed invoices from suppliers and payment from customers and maintain all the purchase records to keep track of the company's cash flow.
- Actively liaises with courier company (Pgeon/Poslaju) to maintain consignment records.
- Organized beginner online classes for small business owner who wanted to learn on how to create polymer clay accessories
Transcriptionist
Rev.com
05.2020 - 10.2021
- Listened and interpreted audio/video recordings, transcribe and translate them into written documents
- Maintained strict confidentiality with sensitive information, ensuring client trust and privacy.
- Adapted quickly to new technology platforms and software programs introduced within the workplace, enhancing overall efficiency levels.
- Followed specific guidelines and style rules to meet clients' requirements and maintain consistency.
- Enhanced transcription accuracy by diligently proofreading and editing final documents.
Administrative Executive Cum Research Assistant
University Of Malaya
02.2017 - 02.2019
- Provided all administrative support to office staffs.
- Created and updated records and files to maintain document compliance.
- Collected data, input records, and protected electronic files.
- Handled confidential information with utmost discretion, ensuring sensitive data was protected from unauthorized access.
- Organized conferences and talks, scheduling meetings and appointments.
- Prepared progress report and presented it to supervisor at the end of each month.
- Responded to all emails and phone calls and deliver them to the respectfully department or individual.
- Sorted all file records related to research projects, office activities and students project papers.
- Proofread, edited, rewritten and fact-checked manuscripts before sending them to the respectfully publisher (online and offline).
- Served as the point of communication between lecturer, academic staffs and students to keep communication clear between them.
- Performed analysis on data sets given by supervisor.
- Reviewed data given for any discrepancies, error and correcting them.
- Reviewed printed and online resources to gather information of the project.
Asset Management Officer
Ministry Of Foreign Affairs
02.2014 - 05.2017
- Worked under Asset Management Unit.
- Involved with Pengoperasian Sistem Pengurusan Aset (SPA) liaising with stakeholder from all ministries and missions abroad Malaysia.
- Managed all MOFA's assets in the Europe and East Asia's ministries and missions abroad.
- Served as the point of communication between managers and stakeholders.
- Organized and oversee meeting with stakeholders from all ministries and missions abroad Malaysia.
- Oversee strategy and workflow for the team to generate continuously improving work performance.
- Performed data entry for Ministry of Foreign Affairs assets prior audit.
- Reviewed data for any discrepancies, errors and correcting them.
- Processed MOFA's asset invoices for administration record keeping.
- Performed user account creation for all MOFA's ministries and provide administration support towards them.
- Performed other clerical duties; filing documents, sending faxes, making copies, scheduling meetings and making phone calls to liaise with the stakeholders.
- Recruited candidates and scheduled interviews fill up the vacancy in the organization.
Research Assistant
Universiti Kebangsaan Malaysia
03.2011 - 03.2013
- Assisted lead researcher in academic research for the related field.
- Performed statistical, qualitative, and quantitative analysis.
- Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
- Organized research materials, maintaining a well-ordered workspace conducive to productivity.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
- Conducted literature reviews to support hypothesis development and identify gaps in existing knowledge.
- Maintained up-to-date records of research activities and results for future reference.
- Collected research data through experimentation, surveys and leading focus groups.
- Attended seminars and symposiums to improve overall knowledge and understanding.
- Organized seminars and oversees it until its completion.
- Performed administrative duties.
- Served as the point of communication between lead researcher, fellow academicians, faculty staff members and students to keep communication clear between them.
Exam Invigilator
Universiti Kebangsaan Malaysia
03.2006 - 06.2006
- Checked student identification thoroughly, verifying eligibility for specific exams and preventing incidents of academic dishonesty.
- Ensured exam integrity by meticulously monitoring student behavior during test sessions.
- Managed unexpected situations during exams calmly and effectively, resolving issues quickly without disrupting the testing process for other students.
- Maintained a quiet and orderly testing environment for optimal student focus and concentration.
- Assisted in the setup and breakdown of examination rooms, adhering to strict guidelines for proper seating arrangements and materials distribution.
- Facilitated smooth transitions between exam sections by announcing time remaining updates periodically throughout each session.
- Maintained accurate records of exam attendance, documenting any absences or discrepancies in accordance with established protocol.
Education
Master of Social Science - Strategic And Security Analysis
Universiti Kebangsaan Malaysia
Selangor01.2014
Bachelor of Social Science - International Relations
Universiti Kebangsaan Malaysia
Selangor01.2010
Skills
- Customer Engagement
- Event Management
- Content Development
- Organizational Skills
- Branding
- Administrative Support
- Presentation Preparation and Delivery
- Multitasking
- Planning and Time Management
- Microsoft Office
- Product Marketing
References
Available upon request
Timeline
Senior Brand Executive Cum Product Marketing
Asian Beauty Corner
01.2024 - Current
Planner Cum Brand Executive
Mimiberry Creations
11.2021 - 01.2024
Transcriptionist
Rev.com
05.2020 - 10.2021
Administrative Executive Cum Research Assistant
University Of Malaya
02.2017 - 02.2019
Asset Management Officer
Ministry Of Foreign Affairs
02.2014 - 05.2017
Research Assistant
Universiti Kebangsaan Malaysia
03.2011 - 03.2013
Exam Invigilator
Universiti Kebangsaan Malaysia
03.2006 - 06.2006
Master of Social Science - Strategic And Security Analysis
Universiti Kebangsaan Malaysia
Bachelor of Social Science - International Relations
Universiti Kebangsaan Malaysia
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