Syamil Iman Bin Safari

A recent graduate from Universiti Teknologi PETRONAS with hands-on experience in customer experience, marketing research, and event logistics. Demonstrated strong analytical and communication skills through a final year project focused on The Impact of Influencer Marketing on Brand Perception, using frameworks like the Elaboration Likelihood Model (ELM) and Source Credibility Theory to explore consumer attitudes toward trust, credibility, and brand image. Experienced in survey design, data collection, and statistical validation using Cronbach's Alpha.

Completed a Student Industrial Project (SIP) at EON Sdn. Bhd. under the Customer Experience & Digital Transformation (CXDT) Division, contributing to the CX Hero - ONE Survey initiative. Played a key role in supporting the ONE Survey Lucky Draw Campaign for multiple business units including EON Proton Division, EON Auto Mart, Euromobil, and HICOM Auto After Sales, running from October to December 2023. Gained hands-on experience in campaign coordination, customer engagement strategies, and data monitoring. Also involved in the introduction and promotion of the EON Smart car model, launched by the end of 2023.

Successfully led the logistics and ceremony planning for the MPU4 Light4Nur project, overseeing the end-to-end delivery of solar panel donations to rural communities. Ensured quality control and timely distribution of goods while maintaining smooth event execution.

Motivated and adaptable professional with practical experience in automotive distribution (EON Sdn. Bhd.) and food service (Bask Bear Coffee), bringing a strong focus on customer satisfaction, emotional intelligence, and effective problem-solving. A recent graduate from Universiti Teknologi PETRONAS (UTP), equipped with solid academic foundations and real-world exposure through hands-on projects and internships. Recognized for excellent teamwork, time management, and organizational abilities in high-pressure environments. Eager to launch a full-time career and contribute meaningfully with dedication, a positive attitude, and a drive to learn and grow.

Final Year Project

• Title : The Impact Of Influencer Marketing On Brand Perception
• Research framework for this study is based on the Elaboration Likelihood Model (ELM) and the Source Credibility Theory.
• Research objective is to investigate the effects of influencer marketing on consumer attitudes, including trust, credibility, and brand perception.
• The study was characterized as descriptive-correlational research and gathered data through a survey using self-made questionnaires, validated by an academic practitioner and tested reliability with Cronbach alpha.
• Scope of the study on "The Impact of Influencer Marketing on Brand Perception" primarily focuses on analyzing the effects of influencer marketing on consumers' brand perception and usage intentions.

Student Industrial Project (SIP) - EON Sdn. Bhd.

• Project title : CX Hero - ONE Survey
• EON's ONE Survey Lucky Draw Campaign for EON Proton Division, EON Auto Mart, Euromobil & HICOM Auto After Sales commenced between 9/10/2023 – 31/12/2023.
• This campaign handled and monitored by EON’s Customer Experience & Digital Transformation (CXDT) Division team.

MPU4 Project - Logistic & Ceremony Light4Nur

• Oversee the flow of event to go smoothly as being planned among the committee.
• Focused on maintaining, receiving and delivering goods on time.
• As we planned to donate panel solar to the villagers, we need to ensure that the items that we received are in good quality and long-lasting.

EON Sdn. Bhd.

• Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
• Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.

Mdm. Hezlina binti M.Hashim

• hezlina_hashim@utp.edu.my
• +6013-2626536

Mdm. Adillah binti Abdul Ghafar

• adillah.ghafar@utp.edu.my
• +6012-3049658