Susanty Tansri
Marketing Executive
Medan,North Sumatera
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented marketing executive bringing 18 years of marketing and leadership experience with special emphasis helping business clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
29
29
years of professional experience
5
5
years of post-secondary education
Work History
Business Development Manager
PT Berkah Prima Perkasa
10.2017 - Current
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Championed corporate social responsibility initiatives that positively impacted community relations while bolstering the company''s reputation as a responsible corporate citizen.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Built relationships with customers and community to establish long-term business growth.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Marketing Executive
CV Poppy Perfumery
04.2010 - 09.2017
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analysed market trends to identify new opportunities for growth, driving expansion into untapped market
- Negotiated favorable contracts with vendors, ensuring high-quality services at lower costs.
- Demonstrated leadership skills in managing projects from concept to completion.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Purchase Manager
PT Teguh Indorinta
04.2003 - 03.2010
- Analyzed spend data to identify cost-saving opportunities across various categories and suppliers.
- Reviewed and negotiated existing agreements to optimize commercial terms.
- Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Developed and tracked metrics to measure supplier performance and cost savings.
- Reduced order lead times by working closely with suppliers to expedite shipments when necessary.
- Negotiated contracts with suppliers for optimal pricing, quality, and delivery terms.
- Negotiated pricing and terms with vendors to secure best value for company.
- Maintained a comprehensive understanding of market trends, utilizing this knowledge in strategic decision-making processes.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
Operational Analyst
PT Interpan Pasifik Pratama
05.1995 - 02.2003
- Developed written documents and reports related to programs and operations.
- Managed risk effectively by conducting comprehensive assessments and implementing mitigating strategies as needed.
- Provided valuable insights into market trends and competitor activities, informing strategic planning efforts for long-term growth.
- Assessed operational performance to identify areas for improvement.
- Developed strong relationships with stakeholders, ensuring clear communication and alignment on project objectives and expectations.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Bachelor of Science - Economics
Universitas Indonesia
Jakarta, Indonesia 07.1996 - 06.2001
Skills
Languages
Indonesian
Native language
English
Proficient
C2
Chinese (Mandarin)
Proficient
C2
Timeline
Business Development Manager
PT Berkah Prima Perkasa
10.2017 - Current
Marketing Executive
CV Poppy Perfumery
04.2010 - 09.2017
Purchase Manager
PT Teguh Indorinta
04.2003 - 03.2010
Bachelor of Science - Economics
Universitas Indonesia
07.1996 - 06.2001
Operational Analyst
PT Interpan Pasifik Pratama
05.1995 - 02.2003
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