Susanne Tan

Success Highlights :

• Overachieving sales target by 200% in Q2 2024 and 300% by Q3 2024.
• Delivered engaging sales presentations to prospects, resulting in an average conversions rate of 25% in Q2Q3 2024.
• Sales Contribution is 87.9% of total sales for Q3 2024.

Primary Responsibilities & Key Deliverables:

• Monitored daily sales performance and provided feedback to each team member.
• Trained and coached sales team members on best practices for customer service and sales techniques.
• Facilitated regular team meetings to discuss challenges, successes and strategies.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
• Maintained up-to-date knowledge of products and services offered to customers.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Coordinated with other departments to provide smooth execution of sales initiatives.
• Built strong relationships with clients by following up on previous purchases and suggesting new products.
• Consult with clients on digital marketing solutions, including SEO, SEM, and Paid Social .
• Drive business growth by signing new clients, from startups and SMEs to MNCs.
• Manage sales pipeline effectively.
• Build trust, strategic relationship with new partners and develop a thorough understanding of their business challenges.
• Provides holistic short term and long term marketing plan for prospect and give recommendations to improve their current campaigns.

GrabAds allows Advertisers, Agencies, and Merchants to engage the Grab Audience via innovative online and oline advertising experiences. Through GrabAds unique ecosystem and transacting user base, the clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

Success Highlight:

• Probation target overachieved by 100% in Q1 & Q2 ,2023.
• Bring in clients from various industries e.g Maxis, Samsung, Maybank, Pepsi, Loreal, Disney , P&G , Coway etc

Primary Responsibilities & Key Deliverables:

• Pitch & win clients for GrabAds campaigns
• Establish and manage client relationships with brands or agencies
• Retain and grow revenue from advertisers; exceed quarterly sales goals
• Pipeline management, sales forecasting and key sales reports with business KPIs
• Create persuasive sales presentations using market trends, case studies and product collateral
• Develop Go-To-Market strategies, and execute to drive sales and market share.
• Partner with cross functional teams to drive revenue across Grabʼs merchant network
• Work with Regional Team to develop go to market narrative and strategy for the Malaysian Market
• Work cross-functionally with Marketing, Rewards, Payments, Food, Enterprise & business development to package compelling solutions & identify new client opportunities
• Familiar with CRM tools such as Salesforce, Office /G-Suite & Power BI.

Success Highlight:

• Without any assigned portfolios, probation target overachieved by 195% on 5th week.
• Total Sales Achieved ( on 5th week ) - MYR 228k
• Bring in clients from various industries : Medical, Bank, Financial services, FMCG, Property, B2B, Consumer electronic, Education, E-wallet, F&B , Retails etc

Primary Responsibilities & Key Deliverables:

• Building relationship with existing corporate clients and uncover more business opportunities.
• Meet and exceed sales revenue through prospecting, market penetration, solution selling and delivery of campaign KPIs.
• Tailored consultative sales solutions ,marketing strategies and share industry insights for corporate clients.
• Analyze data to identify sales opportunities, developing and implementing new sales initiatives and strategies.
• Keep up to date, and deep understand markets, clients, and competitors by researching the latest industry trends.
• Forecast annual, quarterly and monthly sales revenue; identify loss of sales and customer accounts.
• Prepared sales presentations for clients showing success and credibility of products.
• Support team and all company members by sharing knowledge that can increase skills or job performance on a daily basis.
• Managed accounts to retain existing relationships and grow share of business.
• Sales talent mentorship & development
• Actively share ideas and innovations publicly that could be implemented to increase team efficiency and productivity.

Success Highlights:

• Top Sales Consultant for Q1, Q2, Q4 (2021) & Q1 (2022).
• Sales Contribution is 47.4% of total sales per annum ( Year 2021) .
• Conduct coaching session to support all new members with ongoing training on skills, processes and tools.

Primary Responsibilities & Key Deliverables:

• Prospecting, networking and building strong client relationships.
• Delivered engaging sales presentations to prospects, resulting in an average conversions rate of 25%.
• Consult with clients on digital marketing solutions, including SEO, SEM, and Paid Social (Facebook, Instagram).
• Drive business growth by signing new clients, from startups and SMEs to MNCs.
• Manage sales pipeline effectively.
• Build trust, strategic relationship with new partners and develop a thorough understanding of their business challenges.
• Provides holistic short term and long term marketing plan for prospect and give recommendations to improve their current campaigns.
• Tailored consultative sales solutions, marketing strategies and share industry insights with prospect.
• Support team and all company members by sharing knowledge that can increase skills or job performance on daily basis.
• Lead and motivate teams to drive revenue growth and new product adoption Sales talent mentorship & development
• Actively share ideas and innovations publicly that could be implemented to increase team efficiency and productivity.
• Utilize industry-leading tools such as HubSpot, AHREFs, SimilarWeb, and SEMRush.

Success Highlights:

• Top Sales Consultant for Q1- Q4 (2020).
• Overachieving sales target through cold calls.
• Conduct coaching session to support all new members with ongoing training on skills, processes and tools.

Primary Responsibilities & Key Deliverables:

• Develop, lead & perform sales pitch to customers.
• To uncover and develop more business opportunities so as to build strong sales pipelines.
• Proven track record of selling B2B products to SMEs.
  Acquire new accounts by making cold calls with potential prospects to set up meeting.
• Prepare proposals in timely manner.
• Meet up with prospects to sell digital media, primarily SEO, Facebook & Instagram Advertising, and Web design. Suggest or implement improvements in areas like SEO, Facebook & Instagram Advertising, and Web design.
• Follow up diligently with prospects to close sale.

Success Highlights:

• Top Dark Horse Award-Most Resilient ( May, 2018)
• Employee of the month – AOPrian of the month award (June, 2018)
• Top Action Rate Growth -August & September, 2018
• Top Producer of Contributor -Pitch rate minimum 75% & highest action rate within market (September 2018)
• Top Performance by market - Events pitched & Advertiser Action Rate (January & February 2019)

Primary Responsibilities & Key Deliverables:

• Become an expert in Facebook, providing solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs .
• Successfully consulted more than 2000 advertisers and agencies per year by giving customized solutions based on their needs and business goals.
• Being market expert for APAC market ( Malaysia, Singapore, Hong Kong, Greater China , Indonesia & Philippines ) for Facebook and Instagram Optimization & giving recommendation on how to grow their business goal.
• Build trust, strategic relationships with new partners and develop a thorough understanding of their business challenges.
• Provides holistic short term and long term marketing plan for advertisers and give recommendations to improve their current campaigns.
• Tailored consultative sales solutions ,marketing strategies and share industry insights for advertisers.
• Provided customized strategic advice to SMBs and Agencies to achieve their business goals, based on their environmental needs.
• Identified growth and optimization opportunities to influence key stakeholders through data analysis and market research.
• Managed relationship with existing clients to grow advertising expenditure on Facebook.
• Bridging the gap with insights on industry benchmark results, educating on social selling strategies and helping businesses create better content to drive conversions.
• Optimizing PPC/CPC, CPA, CPM campaigns with the goal of clicks, impressions, ROAS, ROI. Provide marketing solution to advertiser target market and develop vertical expertise