Supradila Djasmin Hamid
Sales And Marketing
Kuala Lumpur,14
Summary
Experienced Sales and Marketing with over 13 years of experience in food & services industry. Excellent reputation for resolving problems and improving customer satisfaction.
Experience leading and overseeing sales and opportunities business activities. Strong history of devising precise and targeted business operations plans, managing areas, reviewing performance and driving change. Forward-thinking leader with expertise in setting goals, quality standards and key initiatives while leading quick and efficient attainment of objectives.
Overview
3
3
years of post-secondary education
16
16
years of professional experience
Work History
General Manager
Dilla Pilah Bakery
Kuala Lumpur , Malaysia
11.2020 - Current
- Built customer loyalty by devising promotions and products according to customer needs and budget.
- Consulted with managers to organize special events and promotions such as trivia nights to bring in new customers.
- Motivated, trained and disciplined employees to maximize performance.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Boosted revenue by implementing sales cycle procedures related to new business development and contract agreements.
- Controlled spending on overhead and equipment by devising and executing cost-management procedures.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
Director of Sales
De-Luxe Food Services Sdn Bhd
Kuala Lumpur , Malaysia
01.2018 - 10.2020
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Managed accounts to retain existing relationships and grow share of business.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Commercial Marketing Manager
Delifrance Singapore Pte Ltd
Kuala Lumpur , Malaysia
03.2017 - 12.2017
- Devised product pricing strategies and trade marketing investments to support growth.
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Country Sales Manager Indonesia
PT. Aryzta Food Solution Indonesia
Jakarta , Indonesia
11.2015 - 02.2017
- Developed team communications and information for meetings.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Managed team of 17 employees, overseeing hiring, training, and professional growth of employees.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Regional Sales Manager Jakarta - Indonesia
PT. Aryzta Food Solution Indonesia
Jakarta , Indonesia
01.2014 - 10.2015
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Collaborated with sales team to achieve the sales target.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Led projects and analyzed data to identify opportunities for improvement.
- Worked closely with Sales Manager to maintain optimum levels of communication to effectively and efficiently complete projects.
- Handled calls and meeting with clients to address customer inquiries and concerns.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Area Sales Manager
Hiestand Malaysia Sdn Bhd
Kuala Lumpur , Malaysia
03.2008 - 12.2013
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Assistant Restaurant Manager
Famous Sdn Bhd
Kuala Lumpur , Malaysia
01.2007 - 02.2008
- Kept restaurant compliant with all federal, state and local hygiene and food safety regulations.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Pitched in to help host, waitstaff and bussers during exceptionally busy times such as dinner hour.
- Recruited and hired employees offering talent, charisma and experience to restaurant team.
- Supervised all areas of restaurant to keep it clean and well-maintained.
- Immediately resolved issues with patrons by employing careful listening and communication skills.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and increase efficiency in different areas.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
- Motivated staff to perform at peak efficiency and quality.
- Maintained effective supply levels by monitoring and reordering food stock and dry goods.
- Organized and oversaw food service training to educate employees on various tasks, including resetting tables, relaying orders to cooks and upselling food and beverages.
Assistant Restaurant Manager
Angelucci Sdn Bhd
Kuala Lumpur , Malaysia
06.2004 - 11.2006
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Recruited and hired employees offering talent, charisma and experience to restaurant team.
- Pitched in to help host, waitstaff and bussers during exceptionally busy times such as dinner hour.
- Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.
- Spearheaded regular maintenance and repair operations to keep building and equipment in peak condition.
Education
Hotel Management
University Hotel Management & Tourism “AKTRIPA
Bandung, Indonesia 06.1994 - 08.1997
Skills
Client account management
Timeline
General Manager
Dilla Pilah Bakery
11.2020 - Current
Director of Sales
De-Luxe Food Services Sdn Bhd
01.2018 - 10.2020
Commercial Marketing Manager
Delifrance Singapore Pte Ltd
03.2017 - 12.2017
Country Sales Manager Indonesia
PT. Aryzta Food Solution Indonesia
11.2015 - 02.2017
Regional Sales Manager Jakarta - Indonesia
PT. Aryzta Food Solution Indonesia
01.2014 - 10.2015
Area Sales Manager
Hiestand Malaysia Sdn Bhd
03.2008 - 12.2013
Assistant Restaurant Manager
Famous Sdn Bhd
01.2007 - 02.2008
Assistant Restaurant Manager
Angelucci Sdn Bhd
06.2004 - 11.2006
Hotel Management
University Hotel Management & Tourism “AKTRIPA
06.1994 - 08.1997
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