Sulita Madma
Kuala Lumpur,Malaysia
Summary
I am an efficient and confident sales executive with demonstrated experience of working in the IT and financial sectors. I have been in various sales, leadership, and QA roles through which I have learned that my true passion line in customer centric solution selling. My experience has helped me develop expertise and knowledge of the sales process and strategy in the technology landscape to over-exceed any given target.
Overview
19
19
years of professional experience
2
2
Certifications
Work History
Inside Sales Specialist
Google Cloud : TDCX Malaysia
Kuala Lumper
09.2024 - Current
- Strategically identified and researched high-potential leads across social media, industry directories, and inbound channels to build a robust sales pipeline.
- Executed daily high-volume outbound campaigns to engage C-Level decision-makers, building rapid rapport and conducting deep needs assessments to align Google Cloud solutions with business goals.
- Orchestrated the end-to-end sales cycle, from initial idea generation and pitch development through complex negotiations to final deal closure.
- Partnered cross-functionally with technical teams and trusted partners to deliver tailored solution demos and secure enterprise-level evaluations.
- Spearheaded internal projects to refine and optimize the sales process, increasing team efficiency and lead qualification accuracy.
- Cultivated enduring client relationships through strategic follow-up and proactive communication, ensuring long-term satisfaction and renewal potential.
- Consistently achieved or exceeded monthly revenue quotas, maintaining a top-performer status within the competitive cloud landscape.
Virtual Cloud Specialist
Google BDR TH Market : Concentrix Malaysia
Kuala Lumper
01.2022 - 09.2024
- Driving company business growth by developing a network of contacts to attract new clients, research new market opportunities. Managing leads from Scaled (SMB), Corporate, Enterprise and Public sectors.
- Exploring new opportunities with clientele by engaging with key decision makers to intro & propose products via cold-calling, networking, e-mail/e-marketing, and utilizing Internet information sources
- Qualifying the potential leads base on BANT criteria and driving opportunities to closure by arranging various appropriate account teams in regions for further development.
- Lead Generation for Sales (Prospect qualification, Scheduling meetings, meeting tracking, product and solutions presentation)
- Promoting and establishing company positions as a key player among Cloud solution providers.
- Collaborating closely with Sales Engineers and Partners to increase up sell and cross sells opportunities
- Contribute to every component of the critical functions associated with fulfilling the sales cycle (Qualify-Refine-Tech/Evaluation-Proposal/Negotiation-Close)
- Overachieved all KPIs ,Talk Time, Process leads and Pipeline well beyond 100% for 4 Quarters in a row
Telesales Team Leader
Noble BPO
11.2019 - 12.2021
- Responsible for the Sales team to acquire new customers
- Motivating the team to achieve organizational goals.
- Creating and implementing sales growth strategies and well-defined action plan for key customers and key products.
- Conducting training of team members to maximize their potential
- Empowering team members with skills to improve their confidence, product knowledge, and communication skills
- Monitoring and analyzing daily, monthly & quarterly sales reports.
- Being a role model for others new team leader as I was an pioneer and has strong experience in sales and BPO industry.
Customer Service Specialist
Convergys Malaysia
08.2016 - 07.2018
- Customized products, returns availability, and complaints that are received by incoming calls and emails.
- Provide product information when needed.
- Collecting and providing feedback regarding Nike products, websites, and advertising.
- Demonstrate a strong customer service orientation and take responsibility to ensure that customers are satisfied.
- Provides a high level of professionalism and competent consumer service and is able to communicate effectively with customers.
- Best Agent - Nike for Q1 2018
- Have been promoted to be an Quality Assurance for Thai team after 3 months Quality Assurance role
- Interpret, build upon and comply with company quality assurance standards
- Carefully maintain a complaint and nonconformance processing through records and tracking systems, including root cause and corrective actions
- Document quality assurance activities with internal reporting and audits
- Identify training needs and take action to ensure company-wide compliance
- Pursue continuing education on new solutions, technology, and skills
Sales and Support
Xerox Business Service Malaysia Sdn.Bhd
07.2015 - 07.2016
- Up-Selling products and services of Apple Company using solid arguments to prospective customers.
- Performing cost-benefit analyses of existing and potential customers.
- Maintaining positive business relationships to ensure future sales including technical support for Apple products especially for iOS software.
- Assisting customers to resolve their inquiries by using the latest in modern communication and technology tools.
- Provide accurate answers to their questions in both a quick and helpful manner while maintaining a positive and friendly attitude.
- Streamlined communication between sales and support teams, resulting in increased efficiency.
Sales Executive
Dorak Tour (Thailand) , Turkish Travel agency
08.2014 - 05.2015
- Making sales strategy in term of expending new business in Thailand
- Researching new travel agencies , Make a cold calling , Schedule meeting , presenting and pitching face to face.
- Increasing the number of clients includes developing strong relationships with customers, connecting with key business executives and stakeholders, and preparing sales reports.
- Maintained relationship with the current business partners, persuading new partners in the Thai market as well as South East Asia market.
- Close the deal
- Achievement reginal sales target in 2014 .Therefore, I have been offered relocation to Istanbul but the project was on hold because of Crisis in Turkey
Tour Manager
Rainflower Ticket and Tours, Thailand
01.2007 - 01.2014
- Contacting and operating with domestic and international travel agencies, providing intensive booking, and reassuring all services
- Preparation of itinerary especially from Malaysia and Singapore destinations, for inbound and outbound customers
- Provide service of VIP customers as a tour guide and tour leader to many countries such as Malaysia, Singapore, Korea, Turkey, and East European countries.
- Page Administrator
Education
Bachelor's Degree of Arts - Arabic
Prince of Songkhla University
Thailand01.2002
Skills
Leadership and Management
Certification
The Complete Digital Marketing Course - 12 Courses in 1 Udemy, Inc. 2021 Digital Marketing online program covered how to identify business growth on social media
Timeline
Inside Sales Specialist
Google Cloud : TDCX Malaysia
09.2024 - Current
Virtual Cloud Specialist
Google BDR TH Market : Concentrix Malaysia
01.2022 - 09.2024
Telesales Team Leader
Noble BPO
11.2019 - 12.2021
Customer Service Specialist
Convergys Malaysia
08.2016 - 07.2018
Sales and Support
Xerox Business Service Malaysia Sdn.Bhd
07.2015 - 07.2016
Sales Executive
Dorak Tour (Thailand) , Turkish Travel agency
08.2014 - 05.2015
Tour Manager
Rainflower Ticket and Tours, Thailand
01.2007 - 01.2014
Bachelor's Degree of Arts - Arabic
Prince of Songkhla University