Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
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Sulaiman Shafiq Bin Abdul Munaff

Sulaiman Shafiq Bin Abdul Munaff

Digital Marketer
Petaling Jaya,Selangor

Summary

Highly motivated and experienced digital marketer, seeking a part-time lecturer position to share industry expertise and passion for shaping the next generation of marketing professionals. 6 Years of experience in creative content production and digital marketing and a proven track record of creating engaging content, increasing website traffic and creating strong brand presence. Possess exceptional communication and critical thinking skills, along with a dedication to staying current with evolving digital trends. Eager to contribute to a dynamic learning environment and inspire students to excel in the ever-evolving digital landscape.

Overview

7
7
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Digital Marketing Manager

The Pejabat
Setapak, Kuala Lumpur
08.2023 - Current
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Increased customer engagement through social media.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Freelance Web Developer

SLM Creatives
01.2023 - Current
  • Collaborated with marketing, representing web team to establish project goals, projections and milestones.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Pulled from PHP, SQL, JavaScript, and other back-end library knowledge to bolster programming resources.
  • Implemented Google-based SEO and ad campaigns to meet budget specifications.
  • Provided security maintenance and patching on website interface to maintain viability after launch.
  • Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.
  • Engaged with clients to plan and optimize site issues and queries.
  • Discussed site and app requirements with clients to produce actionable development plans.
  • Adhered to SEO best practices while designing sites.
  • Implemented changes and integrated requested elements to streamline business operations.
  • Implemented content management and security resource tutorials to assist end-user training.

Creative Content Manager

LHI Consulting
11.2019 - 12.2022
  • Lead and managed creative content team with detailed marketing strategy, scheduling and budgeting.
  • Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
  • Grew website traffic from 0 to 3.5k monthly users in 8 months.
  • Grew Facebook followers from 85 to 2k in 1 year.
  • Grew YouTube subscribers from 0 to 780 subscribers with 30k views.
  • Handled scheduling and deadlines for all creative production.
  • Lead training session on corporate design, live recordings, creative thinking and team-building activities.
  • Lead company's digital transformation that was a key factor to company survival.
  • Created automated systems that cut time of operations by 80% which includes data reporting, participant feedback and e-certificate generation.
  • Produced and sold online courses adapted from corporate training programs.

Video Editor & Production Crew

Rocketfuel Network
03.2018 - 12.2019
  • Shoot, edit and upload video content for several YouTube channels (Harry Kok Siew Yok, SkinTV and Rocketfuel Network)
  • Editor of a music video that got 823K views and counting
  • Set up cameras, lighting and sound equipment for shoots
  • Camera operator for indoor and outdoor photo shoots, video shoots as well as award ceremony and corporate events
  • Design graphic content for supporting material including thumbnails and posts
  • Was put in charge of equipment storage and maintenance.

Junior Video Editor

Media Prima
03.2017 - 03.2018
  • Shoot, edit and upload weekly video content for FlyFm's YouTube channel
  • Got a new YouTube channel to 130K subscribers in one year
  • Live Editor for 'pre-recorded' late night talk show for NTV7 (Kata Serasi)
  • Set up cameras, lighting and sound equipment for shoots
  • Camera operator for indoor and outdoor photo shoots, video shoots as well as award ceremony and corporate events
  • Design promotional content for marketing campaigns.

Education

Bachelor of Mass Communication - Broadcasting

Taylor's University Lakeside Campus
Subang Jaya, Selangor
01.2014 - 05.2016

International Baccalaureate -

Taylors College Hartamas
Hartamas, Kuala Lumpur
01.2012 - 05.2013

Skills

    Content Creation

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Software

Adobe Premier Pro & After Effects

Adobe Photoshop & Illustrator

Canva

CapCut

HTML, CSS & JavaScript

Microsoft Office 365

Interests

Arts & Culture

Sports

Self-Development

Entrepreneurship

Timeline

Digital Marketing Manager

The Pejabat
08.2023 - Current

Freelance Web Developer

SLM Creatives
01.2023 - Current

Creative Content Manager

LHI Consulting
11.2019 - 12.2022

Video Editor & Production Crew

Rocketfuel Network
03.2018 - 12.2019

Junior Video Editor

Media Prima
03.2017 - 03.2018

Bachelor of Mass Communication - Broadcasting

Taylor's University Lakeside Campus
01.2014 - 05.2016

International Baccalaureate -

Taylors College Hartamas
01.2012 - 05.2013
Sulaiman Shafiq Bin Abdul MunaffDigital Marketer