Sufiany Leawana
Key Account Manager
Petaling Jaya
Summary
Results-driven sales professional with over 10 years of experience across technology, creative, and e-commerce industries. Proven ability to drive revenue growth, build strong client relationships, and identify new business opportunities. Seeking to leverage extensive sales expertise and strategic thinking to contribute to business expansion and long-term customer success.
Overview
23
23
years of professional experience
4
4
Languages
Work History
Key Account Manager
123RF Sdn Bhd
07.2010 - 05.2026
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem solving.
- Managed and developed relationships with key enterprise and strategic clients to drive long-term business growth.
- Identified new business opportunities and expanded existing accounts within technology, creative, and e-commerce sectors.
- Negotiated commercial agreements, pricing structures, and contract terms with high-value clients.
- Collaborated with marketing, product, and customer success teams to deliver tailored solutions that met client needs.
- Monitored account performance, sales metrics, and market trends to optimize revenue and client retention.
- Conducted regular business reviews with clients to ensure satisfaction, identify upsell opportunities, and strengthen partnerships.
- Achieved and exceeded quarterly and annual sales targets through strategic account planning and pipeline management.
- Represented the company in client meetings, industry events, and product presentations.
Key Account Manager
Inmagine Sdn Bhd
07.2010 - 02.2013
- Develop and maintain strong, long-lasting relationships with key accounts. Understand their needs, challenges, and goals.
- Identify customer needs and provide tailored solutions or products that meet those needs. Ensure the company delivers value to the client.
- Manage contract negotiations, renewals, and amendments, ensuring terms are favorable for both the client and the company.
- To identify and pursue upsell and cross-sell opportunities within key accounts to increase revenue and profitability.
- Address any issues or concerns raised by key accounts promptly and effectively, working to find solutions that maintain a positive relationship.
- Track and report key account metrics and performance to company management. Analyze data to identify trends and opportunities for improvement.
- Stay informed about industry trends, market conditions, and competitors to provide valuable insights to key accounts and the company.
- Gather and provide customer feedback to internal teams to drive product or service improvements.
Sales Manager
HMI (Holiday Marketing International)
11.2007 - 06.2010
- Build and maintaining client relations.
- Work with internal departments such as the Marketing or Product teams to engage audiences and clients more deeply.
- Meet and exceed KPI’s and sales targets.
- Possess deep knowledge of business product offering and value proposition.
- Proactively pursue new business and sales opportunities.
- Solve problems for clients and customers by developing innovative and tailored sales solutions.
- Be a brand ambassador and reflect company values at all times.
Supervisor
IRN (Interval Resort Network)
08.2003 - 11.2007
- Setting goals for performance and deadlines in ways that comply with company’s plans and vision.
- Organizing workflow and ensuring that employees understand their duties or delegated tasks.
- Monitoring employee productivity and providing constructive feedback and coaching.
- Receive complaints and resolve problems.
- Hire and train new employees.
Education
Higher Diploma - Business Studies
TMC Business School
Singapore01-2001
High School Diploma -
Thames Business School
Singapore 04.2001 -
High School Diploma -
TMC Business School
Singapore 04.2001 -
No Degree - Customer Connection Mastery
UpskillingMinds Sdn Bhd
Malaysia 04.2001 -
Skills
- Developed strategic growth plans for key enterprise clients, identifying new revenue streams and expanding long-term partnerships
- Successfully closed high-value deals with strategic clients by delivering tailored solutions and managing complex negotiations
- Consistently achieved and exceeded revenue targets through strategic account management and proactive business development
- Negotiated contracts, pricing models, and partnership agreements with enterprise clients to secure long-term collaborations and maximize revenue
Timeline
Key Account Manager
123RF Sdn Bhd
07.2010 - 05.2026
Key Account Manager
Inmagine Sdn Bhd
07.2010 - 02.2013
Sales Manager
HMI (Holiday Marketing International)
11.2007 - 06.2010
Supervisor
IRN (Interval Resort Network)
08.2003 - 11.2007
High School Diploma -
Thames Business School
04.2001 -
High School Diploma -
TMC Business School
04.2001 -
No Degree - Customer Connection Mastery
UpskillingMinds Sdn Bhd
04.2001 -
Higher Diploma - Business Studies
TMC Business School