SUDIRMAN WALID

Senior management professional with over 25 years of experience in the Telco, Retail, and FMCG industries. Consistently drives business growth and delivers high value. Skilled in navigating dynamic consumer segments amidst rapid technological advancements. Successfully initiates and executes strategic transformation initiatives to ensure business relevance in the face of evolving customer behaviors and market trends. Started career as a Management Trainee at Nestle, honing expertise in various Sales Management roles over 11 years. Expanded skill set at Maxis, acquiring start-up and entrepreneurial skills to spearhead the Broadband business. Strengthened leadership capabilities at Avon, a direct selling and cosmetics company, gaining exposure to direct selling and franchise operations. Joined Telekom Malaysia to optimize sales channels through effective and efficient channel management practices inspired by FMCG best practices. Served as CEO of Telekom Sales & Services, a subsidiary company overseeing retail sales, customer services, and outlet transformation to drive profitability while managing the company's P&L. After 4 years, returned to Telekom Malaysia Group at Unifi to continue developing an Integrated Channels framework across Consumer and SME/Business segments.

• Ahmad Nasri b Mohamed, Executive Vice President, Ecosystems & Customer Experience, Maybank Group, +6013-3453018
• Michael Yip, Sales Lead, Open Channel, Apple Vietnam, +6013-3230386