Stephy Soo

Review on current system and establish processes and a structure to the way capabilities and client servicing work together.

• Custodian of process - process and time must be respected
• Implemented the below to measure productivity and level of efficiency
• Monitoring of efficiency - #revisions, timeline projects, time taken by market and by brand or by team
• Weekly or Monthly reports on management of projects by market, brand and team.
• Project Management and ways of working training to the markets - training Client Servicing on Project Management
• Able to identify and rectify problems while keeping all internal stakeholders happy
• Ensuring there are proper reviews in place, transparency in terms of team workload and progress

Key Projects:

1. Implement on RACI model

• Clearly define on  the roles and responsibilities of different service line

2. Automate reporting with mailchimp

3. Simplify the resources arrangement and charges process

4. To achieve optimum level on distribution of workload & able to work efficiency

5. Integrate technology in workplace

• Redefine the role of the tools
• Understand the pain point of the team and source for the right tool

• Implement a standard SOP for all Media & Digital investment for the company.
• Managing media & digital budget and ensure it spend effectively.
• Identify the potential media mix channels based on brand target audience group.
• Develop and implement integrated annual digital marketing plan that aligns with business objectives
• Continual review and optimize website to improve functionality and user experience to increase direct traffic
• Manage all social media platform ensuring all content and promotion are up to date and relevant
• Create copy and creative assets for social media platforms including web banners, landing pages, social media posts, covers page and etc.
• Plan, develop and execute social media strategy.
• Using appropriate tools and technology to monitor trends in the markets we serve and apply that knowledge to our social media tactics.
• Review and analysed all social media channels performance on a monthly basis
• Measure and monitor social activity to find out gaps and improve communications, strategy, campaigns to ensure maximum ROI and efficient online marketing spend.
• Keeping abreast with the latest social media platforms, technologies, market trends and behaviours to develop creative and innovation methods and marketing ideas to establish and execute digital marketing best practices and processes
• React to crisis promptly before it went viral
• Key Projects:

1. Conduct Media Tender for the company 

• Looking for an agency with fresh approach & enable a strategic rethinking on reaching out to target group in most cost effective way
• Successfully negotiate for 10% Saving from current Newspaper rate start from Jan 2018

2. Develop mobile app for Giant Brand 

• As part of innovation, to stay connect, build relationship with the shoppers and collect database on the same time. 

3. Revamp Giant Website - to ensure Digital Hygiene & Address Users’ Basic Needs: 

• Develop a better and seamless experience on Giant’s website that reflects brand promise for both existing users and millennial moms (i.e.promoting value for money, product assortment & price) 
• Digitize full product catalogue and inventory to increase product find ability and provide detailed product information, with promise to be e-Commerce ready in the long run 
• Leverage content to improve brand affinity and cross-sell products 
•  List store locations and store-specific information as a directory

• Handling INTI University and Cotra Enterprise on the media planning.
• Provide the relevant media buy proposal by understand the campaign objective & the brand direction from the brief provides by the respective brand team.
• Attending training on DTAM (a tool which Astro use to keep track on their channels performance) & Ariana (a tool which Nielsen use to keep track on Free To Air channels performance)

• Understand on the media landscape be in traditional media landscape or digital landscape. 
• Dealing with all the agency partners from media planning, campaign execution to campaign performance for total L'Oreal Group which include Consumers Product (Mass Market), LUXE Division (Luxury Market) & Professional Product Division (Salon Market). 
• I am handling media budgets and keep track on campaign KPI.
• Preparing monthly zone reports (Share of Expenditure & Digital Dashboard). 
• Successfully launch Contacts Tool in L'Oreal Malaysia. 
• Contacts is a tool that use globally within Total L'Oreal Group. It works as a media management tool for L'Oreal team and a media planning tool for all the agency partners. Besides, the tool also functions as operation & reporting tool. L'Oreal Malaysia is the No.6 country to launch the tool. 
• Contacts Tool is a live time data update which help on time saving for all the users (YTD Spend information, Campaign information, Media budget etc) 
• I am pro-actively participate in media / digital training & communication training to continue improve myself.

Media: 

• Coordinates between internal marketing teams with media agency, digital agency, and creative agencies.
• Provide monthly zone report for media spend (Share of Expenditure). 
• Planning and participating in monthly work in progress update meeting with agencies with both Consumer Product Division (Mass Market) and LUXE Division (Luxury Market) 
• Participate in the whole process on media planning (brief, brands plan, strategy planning, campaign proposal) 
• Consolidating post campaign reports. 

Research: 

• Preparing questionnaire for callback project. 
• Drafting Discussion Guide for focus group project base on project objective. 
• Moderate an group interview or one to one interview from a discussion project (Maybelline, L'Oreal Paris, Garnier) Prepare project report (call back / group discussion). 
• Provide monthly market share report for hair care category based on AC Nielsen Database.

• Coordinates between internal marketing teams with media agency, digital agency, and creative agencies.
• Provide monthly zone report for media spend (Share of Expenditure).
• Planning and participating in monthly work in progress update meeting with agencies with both Consumer Product Division (Mass Market, Participate in the whole process on media planning (brief, brands plan, strategy planning, campaign proposal) Consolidating post campaign reports.
• Research: Preparing questionnaire for callback project.
• Drafting Discussion Guide for focus group project base on project objective.
• Moderate an group interview or one to one interview from a discussion project (Maybelline, L'Oreal Paris, Garnier) Prepare project report (call back / group discussion).
• Provide monthly market share report for hair care category based on AC Nielsen Database.