Stephanie Chua

Dynamic and results-driven marketing communications professional with a proven track record in elevating brand presence and driving engagement within the dispersion and resins sector.

• Spearheaded comprehensive marketing communications activation for major key trade fairs including ChinaPlas 2025, CIBF 2025, Carbon Expo 2025, strategically positioning our dispersion and resins specific products to captivate industry leaders and existing customers and potential customers.
• Develop and execute innovative annual communications plan aligned with the global "Winning Ways" initiative, focusing on four key pillars: Accelerate, Focus, Transform, and Win.

> Internal Communications: Craft compelling content for newsletters and platforms like Viva Engage and Ambasify, while designing impactful marketing assets such as posters, brochures, and presentations to maximize employee engagement and internal alignment. Leverage AI to streamline content creation processes, enhance working efficiencies and ensure timely delivery of communications.

> External Communications: Strategically orchestrate trade fair communications and social media campaigns, leveraging spokesperson interviews and media engagements to amplify brand visibility. Develop press releases that effectively conveyed product launches and key initiatives to the media and stakeholders.

• Collaborate with external agencies to produce captivating product video narratives, managing the entire creative process from storyboarding and scripting to filming and final production, ensuring high-quality storytelling that resonates with targeted audiences.
• Develop and curate internal communications content, including newsletter articles and posts for Viva Engage and Ambasify, to enhance employee engagement and knowledge sharing.
• Execute targeted social media strategies on LinkedIn and WeChat, enhancing brand visibility and fostering meaningful interactions with diverse audiences in the dispersion and resins market in APAC.
• Develop a suite of in-house marketing materials, maintaining brand consistency and aligning with overarching strategic goals while effectively communicating product innovations
• Strategically plan and execute high-impact spokesperson media engagements to elevate brand awareness and showcase product advancements at prominent industry events.

In this dual role, I oversee strategic communications for Australia & New Zealand while managing digital communications for Greater China and cross-regional initiatives.

• Provide strategic counsel to local stakeholders, focusing on internal and external communications, including annual reports, newsletters, media monitoring, and crisis management.
• Facilitate CSR initiatives, such as Diversity & Inclusion, and manage social media and townhall events.
• Curate visual communications and digital assets for stakeholders in Mainland China, Hong Kong, and Taiwan, ensuring targeted content aligns with brand and marketing goals.
• Deliver editorial consultancy and native language localization for sustainability topics, organizational updates, and the annual report for Greater China.
• Lead website creation and maintenance, optimizing digital presence and ensuring seamless user experience.
• Analyze digital performance through comprehensive analytics reporting, providing actionable recommendations to enhance website performance based on campaigns and initiatives.
• Collaborate with regional business units to enhance brand visibility through effective social campaigns and content curation, establishing best practices and measurable KPIs for effectiveness.

• Manage all visual communications and digital assets on targeted content curation and development to fulfill legal entity business and stakeholders’ (Mainland China, Hong Kong & Taiwan) needs on all brand, marketing, and communications activities.
• Editorial and integrated communication consultancy - native language localization on sustainability topics, organizational updates, e-publications (ie. annual report, internal employee engagement communication topics, creating chemistry magazine) and CMS.
• Manage regional brand & digital communications (cross collaboration with regional business units, country comms, and operating divisions) by providing strategic excellence across verticals on end-to-end management on social campaigns, content curation, social media platforms, brand CI/CD expertise and advisory.
• Project manage with global communications cross functional team to implement and cascade an internal communications strategy encapsulating best practices in communications into APAC region (country comm level) with measurable KPIs on effectiveness.

• Company Overview: Touch ‘n Go is a leading provider of electronic payment solutions in Malaysia. Website: https://www.touchngo.com.my/
• Managed day to day PR matters including and not limited to budget management (encapsulating maximum ROI), internal and external communications between Touch ‘n Go Group and TNG Digital, media relations, partnerships management, holistic campaign and event launches, reputation management, brand positioning (mitigation and crisis management) through curated creatives determined by data analysis of market trends.
• Successfully launched TNG RFID product soliciting over 1.2 million users through the implementation of a multi-pronged digital marketing approach including consumer targeting, push notifications, targeted promotions, and curated messaging.
• Solicited over RM2billion of PR Value from TNG RFID campaigns (pre, during and post launch) and subsequently revitalizing the firm’s image from a tolling utilities company to a pioneer and tech champion in the mobility ecosystem.

• Company Overview: Vanke Group is a leading real estate company in China. Website: http://www.vanke.com/
• Leveraged upon the brand’s credentials and developed a strategic external communications program by way of integrating and localizing the brand in Malaysia.
• Managed key integration processes with local key stakeholders (media, government, 3rd parties).
• Promoted the firm’s exposure to over 20 media titles (print & online) of tier 1 & 2 categories.
• Facilitated thought leadership and topical discussion points engaging both private and public sectors (government agencies, local authorities, media, and NGOs).

Company Overview: Japan Tobacco International is a leading international tobacco company. Website: http://www.jti.com/

• Drove advocacy campaigns by effectively managing all external meetings with Government stakeholders.
• Increased the firm’s exposure and rapport with stakeholders from PMO, MOF, MOH, MITI, and more on advocacy matters including excise tax, international trade, anti-illicit trade and plain packaging.
• Actively managed stakeholder relationships between key Government entities and the firm with the achievement of successfully delaying regulatory policies such as plain packaging, retail licensing and tax increases.
• Enhanced working relationships with 3rd parties (retail associations, think tanks, chambers of commerce, embassies) to further propel the advocacy agenda to relay curated advocacy messages to policy makers.
• Established and increased stakeholder connections by 4.5 times through a wide range of engagements such as advocacy exhibitions and 1-1 meetings targeting FMCG companies and product manufacturers; enabling the firm to be the voice of choice.

• Company Overview: The American Malaysian Chamber of Commerce promotes trade and investment between the U.S. and Malaysia. Website: https://amcham.com.my/
• Actively monitored and managed established relationships between the U.S. Embassy, key government entities and corporates to promote best working practices and set operational and transformational strategies with focus on: i) Maximizing members’ competitiveness in designated business ecosystems ii) Profound advocacy for various industries’ corporate affairs work through meeting engagements iii) Published sub-committees’ annual outlook surveys.