Stacy Lock

Client : Malaysia Airports

One of the largest airport operator groups in the world

Key Responsibilities :

• Provided expert guidance and oversight for Social Media, Commercial Advertising, and Event Management initiatives.
• Developed and nurtured strategic Key Opinion Leader (KOL) partnerships to amplify brand reach and engagement.

Key Achievements :

• Successfully up-sold services from a Social Media & PR contract to become their full-service brand creative agency through competitive pitches.
• Gained 13,000 organic followers in 6 months utilizing engaging, trendy Reels and social media contests.
• Achieved an average monthly engagement rate of 8% on Instagram and 7% on Facebook.
• Partnered with 27 influencers, generating an average of 176,000 organic engagements.
• Achieved a PR value of RM62 Million, surpassing the 2024 KPI target of RM25 Million.

Client : Adidas Malaysia

Key regional arm of the global sportswear giant.

Key Responsibilities :

• Manage and execute social media strategies
• Oversee commercial advertising & production campaigns
• Plan and execute on-ground events
• Develop and manage Key Opinion Leader (KOL) partnerships

Key Achievements :

• Gained 45% ROI in e-commerce sales through social media awareness.
• Partnered with 56 influencers, generating an average of 516,000 organic engagements.
• Successfully achieved a total PR value of RM81 million for the Tiny Desk event takeover, featuring local artists DOLLA & Ismail Izzani.

Client : Maxis

The leading converged solutions provider in Malaysia.

Key Responsibilities :

• Managed client relationships for all web, social media, and e-commerce projects under Maxis.
• Post-restructuring, I expanded my responsibilities to serve as both Project & Account Manager, successfully guiding creative and technical teams on web, social media, and e-commerce projects.

Key Achievements :

• Led a 5G marketing campaign that resulted in a 68% increase in sales.
• Launched portfolio of Google Ads Campaigns across DV360, Performance Max, Discovery, Top Sites, and Google Responsive Ads, resulting in 72% increase in sales revenue.
• Executed social media campaigns across variety of formats, including reels, carousels, and stories.
• Managed entire lifecycle of flagship device marketing pages, from "coming soon" to pre-order and launch. Most recently, led iPhone 14 pre-order campaign, which resulted in sell-out in one day.
• Launched an IoT and Cloud-based product page that resulted in a 60% increase in sales.

Client : Smart Axiata

The leading telecommunications operator in Cambodia.

• Upgraded and revamped e-commerce website through an open pitching process, winning the bid as an international vendor. This resulted in improved user experience and navigation, and updated the design to a modern style, which helped the company maintain its position as the market leader in Cambodia.
• Launched a portfolio of Social Media Ads across Instagram and Facebook, including GIFs and stories, and adapted the content to different languages, including Khmer.
• Planned and oversaw the international production of commercial and corporate videos for website and digital campaign purposes.

Client : Maxis

The leading converged solutions provider in Malaysia.

• Expertise in launching annual reports in digital format by converting them from books to microsites especially during the Movement Control Order (MCO) that are tailored for digital audiences and Bursa's requirements.
• Executed digital video campaigns for social media and above-the-line (ATL) marketing purposes.

Client : Magellanx.CO , Singapore

A revolutionary tech startup for the Oil & Gas and Maritime industries leveraging cloud and IoT technology.

• Built and managed their first B2B Tech site to raise brand awareness for Deep Tech digital solutions that help heavy industries manage inventory.
• Planned and managed international corporate video production on an oil & gas vessel.
• Obtained Heavy Industry Film Production License and Oil & Gas Safety Passport to film safely abroad and offshore for website purposes.

Client : Exim Bank

Government-owned Development Financial Institution (DFI), tasked with delivering effective financing and takaful solutions for cross-border ventures.

• Upgraded and revamped corporate website to optimise site performance.
• Updated the website's content on a regular basis to ensure that it was accurate and up-to-date.

Client : Malaysia Digital Economy Corporation (MDEC)

The lead agency to implement the MSC Malaysia initiative.

Built and launched the company's first eLearning platform - eUsahawan, from a website to digital publications, and produced tutorial videos.