Soraya Nadia Johan Munday

• Established to guide clients through the robust Malaysian political climate, while leveraging public affairs and government relations strategies
• Leading a government-focused strategy team committed to identifying gaps, refining and bridging private sector products & services to resolve existing and future challenges of the government sector
• Services include : Consulting & advocacy, PR & events, research & analytics, investment & fundraising
• Developed and implemented strategies to enhance partner relations
• Clients managed :

Office of Tunku Mahkota Kedah

1) Project 2 Million Trees : campaign conceptualized to replant forest and mangrove area with a target of 2 million trees over a span of 5 years

2) Waste To Energy : JV with YTL Group

3) Floating solar : JV with Cypark Sdn Bhd

4) Supercar storage facility : JV with Ferarri Malaysia

Forte Greenergy Sdn Bhd

1) Focusing on hydrogen production for the

Government of Malaysia as a sustainable energy

option

2) Commercializing graphite and graphene - a

byproduct of the green hydrogen extraction.

Engaging Ministry of Defense for the development of graphite industry and adoption of graphite in

defense industries

ID Centric Sdn Bhd

1) Government-grade biometric technology pioneer

with a focus on 'Identity As A Service'. Engaging

Ministry of Home Affairs and Ministry of Finance

for the use of biometrics in identity authentication

and subsidy rationalisation

• Plan and formulate effective marketing strategies and campaigns for the Merdeka 118 development across digital and conventional marketing mediums
• Cross-sell, collaborate, and create smart partnerships with diverse partners in various sectors such as tourism, real-estate, government agencies
• Successfully led the following : Destination marketing efforts for Merdeka 118 precinct via virtual channels with MIDA EU offices, namely Italy, Turkey, Germany and the UK
• Planned and executed the launch of the Merdeka 118 Tower with VVIPs being Prime Minister Dato' Sri Ismail Sabri, Minister of Finance, Minister of Federal Territories, Minister of Works, Minister of Economic Affairs as well as Mayor of KL
• Planned and executed the participation of Merdeka118 during the GLC Open Day
• Collaboration between Merdeka118 with LEGO UK for the commissioning of Merdeka118 replica at LEGOLAND as well as LEGO model sets for worldwide sale and distribution
• Ongoing efforts and collaboration with DBKL for the gentrification work within the Merdeka118 precinct with a focus on PPRs as well as pedestrian walkability
• Ongoing efforts and collaboration with Jabatan Warisan Negara and other stakeholders for the restoration work of Stadium Merdeka and Stadium Negara

• Reporting directly to Group Managing Director and representing in capacity for meetings, programs and official events
• Monitor market trends and oversees advertising and marketing activities to ensure the right messages are delivered to meet the Company's Brand and regulatory guidelines
• Review and manage the Company's Corporate approved media strategy that includes messages, press releases and ensure that all communication are consistent and aligned to corporate strategy
• Lead, manage and motivate employees to deliver the performance standards and expectations and periodically review employees' performance for continual improvements
• Manage relations with external stakeholders, i.e, communities, government, partners, investors, as well as the media to ensure the Company is well recognized as a strategic partner of choice
• Successfully led the following :

1) MoU Signing between the Group and KOBAY

Technologies for the development of Ri-Yaz Lavanya

Luxury Residences, witnessed by Deputy Minister of

Tourism

2) Launch of Dash Resort Langkawi, officiated by

Prime Minister of Malaysia Tun Dr Mahathir

Mohamad

• With only a 3-week lead time, successfully executed the Manny Pacquiao boxing fight in Kuala Lumpur
• Covering production, local promotions, licensing and liaising with government and non-government authorities
• Secured an audience between Manny Pacquiao and Prime Minister of Malaysia Tun Dr Mahathir Mohamad
• Secured an audience between Manny Pacquiao and Sports & Youth Minister YB Syed Sadiq
• Obtained sanctioning for the boxing fight from the Ministry of Sports Malaysia and Boxing Federation of Malaysia
• Secured free live streaming of the fight on national TV station RTM, through negotiations with the Ministry of Communications & Multimedia
• Main point-of-contact for all communications with Ministry of Foreign Affairs and all Embassies in regards to foreign dignitary invitations to Malaysia to attend the fight

• Reporting directly to Group Managing Director, Executive Director and Chairman of subsidiary MRCB Builders
• Representing in capacity of superiors for meetings, programs and official events
• Seeding international collaboration and development projects
• Scope includes initial exploratory work, documentation, hiring of consultants, obtaining necessary local regulatory approvals and local authority mandate, as well as setup of consortia where necessary
• Core projects under portfolio included : KL-Singapore High Speed Rail, Railway station redevelopment in India, Oil & Gas civil works in Pengerang (PETRONAS), Malaysian Embassy redevelopment and upgrade in New York, Sydney and Jakarta, Bandar Malaysia station development, Transport Oriented Development in Makasan, Bangkok
• Establish, coordinate, maintain rapport and constant communication with internal and external stakeholders (MoF, other Ministries, Prime Minister's Office, agencies and corporates)
• Partake in the planning and execution of local, regional and international events organized by MRCB

• Representing Chairman in meetings, programs and official events
• Key personnel in coordinating Board of Directors' Meetings and other Board related matters
• Monitor and report the deliverables of MaGIC to Chairman and MoF
• Host foreign delegation and dignitaries within MaGIC in line with the mandate given by MoF
• Participate and contribute in cross-ministerial meetings, labs and policy dialogues
• Partake in the planning and execution of local, regional and international events organized by MoF
• Seed for potential collaborations between private sector and the government, within the entrepreneurship ecosystem

• Company Overview: (Subsidiary of Khazanah Nasional Berhad)
• Develop and execute brand strategies, brand structure and direction for the Group and its entities to enhance DRH's competitive positioning in the global market
• Project coordinator for DRH-Maybank Investment MOU for Desaru Coast development, media value totaling RM1.1million
• Project coordinator for DRH-Taylor's University MOU for its Hospitality School, media value totaling RM1.4million
• Project coordinator for Nusajaya's Tipping Point 2012 event in collaboration with Iskandar Investment Berhad and UEM Land which received 17,000 visitors over 3 days
• Coordinate and execute presentations to the BOD and assisting Managing Director in town hall briefings
• Coordinate and execute vendor events and partner briefings
• Close collaboration with brand consultants to ensure timely delivery of collaterals and brand materials for DRH, Teluk Datai, Desaru Coast and Little Red Cube
• Stakeholder engagement - Ministry of Tourism and other industry partners
• Coordinate and execute end-to-end market development and promotional coverage in key primary markets within Asia Pacific, Europe and Middle East
• Involved in logistics planning, booth design, partner and buyer scheduling, hosting of Tourism Malaysia personnel and networking at tradeshows

• Portfolio encompasses Government, Semi-government accounts, national and international organizations, agencies as well as embassies
• Tasked to lead a team of 4 at a corporate level, to expand and increase market share of the said-portfolio
• Develop and execute business development strategies to capture new business as well as ensure conversion of all leads for the portfolio
• Coordinate and oversee the execution of all portfolio-related events from a corporate level, amongst all 10 Starwood properties within Malaysia
• Develop, train and nurture the team to seek new business within the industry
• Assist Senior Director of Sales in ensuring all day-to-day operations are carried out in accordance with standards and procedures, at Corporate and Hotel Property level

• Assisted in developing project quality plan for service quality improvement projects
• Facilitated service quality improvement projects up to closure as well as longer-term Quality Management System gaps
• Prepared project reports and management reports on service quality plans and issues
• Facilitated operational cross-functional meetings
• Developed problem-solving and decision making analysis
• Carried out service quality audit activities as per planned programs relating to preflight, in-flight and post-flight products and services
• Assisted in developing and instituting service quality audit methodologies
• Prepared audit reports incorporating trending, benchmarking and gap analysis

• Assisted with the daily functioning of Treasury, which acts as an in-house investment bank, financial advisor, and investment manager to The Walt Disney Company
• Under the guidance of an analyst, responsibilities included calculating daily domestic cash needs for The Walt Disney Company, support standby and import letter of credit needs, and monitor Disney's exposure to foreign currencies in developed and emerging market economies
• Assessed potential savings related to merchant services (Visa has a deal to provide for Disneyland, Disneyworld and The Disney Store for US$3 billion)
• Actively researched and evaluated background of prospective asset management companies who bid to service Disney's pension plan (401K) portfolio