Summary
Overview
Work History
Education
Skills
Additional Information
Personal Information
Certification
Interests
Timeline
Generic
Song Fong (Sam) Tong

Song Fong (Sam) Tong

PUCHONG

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Outside sales specialist with strength in negotiations, customer service. Excellent interpersonal and time management skills.

Overview

21
21
years of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Business Development Executive

Foam-Packaging Industries Sdn Bhd
Petaling Jaya , Selangor
2019.08 - Current
  • Key account handle: Panasonic Group, Baskin Robbins, Apex Pharmacy, Hoe Pharma, Endai, Solid Gold Helmets, Hernan Corporation, Top Fruits, Omron, Senju Malaysia, Increase company overall sale by 25% after 3 years join in company
  • Key person handing Audit document, CSR, Quality and Environment Audit, ISO, product data check sheet (Reach & Rohs) data collection when conduct auditor meeting. Shorten period to follow up audit paper work issue
  • Fostered positive work environment that encouraged open communication among team members, promoting collaboration toward achieving shared goals.
  • Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in company's offerings.
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Negotiated contracts with key stakeholders, resulting in favorable terms for company and long-term partnerships.
  • Generated revenue growth by developing and executing targeted sales strategies to expand market share.
  • Managed portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction
  • Assisted marketing department in creating targeted campaigns that effectively communicated value proposition of our products/services to potential customers.
  • Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
  • Collaborated with sales and marketing departments to support client acquisition.

Assistant Manager - Sale

Sunway Winstar
Subang Jaya , Selangor
2017.06 - 2018.06
  • Conducting market trend and competitor's analysis
  • Service area: East coast e.g Pahang, Terengganu, Kelantan, and Central region.
  • Developed loyal customer base through regular follow-up contacts after initial purchase transactions, encouraging repeat business over time.
  • Developed strong relationships with key clients by providing exceptional service and support, leading to repeat business and referrals.
  • Streamlined store operations through implementation of efficient inventory management systems, reducing excess stock and minimizing waste.
  • Managed team of sales representatives, resulting in improved productivity and higher customer satisfaction.

Assistant Key Accounts Manager

Federlite Sdn Bhd
, Selangor
2008.08 - 2017.04
  • Analyze and create sales reports to track performance
  • Key accounts customer dealing with e.g., Aeon, Giant, Popular, Mr DIY, TF Value Mart, Pantai Timur Hypermarket, My DIY Home Depot and etc. Overall sale achieve RM1 Million
  • Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
  • Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
  • Streamlined internal processes to ensure timely delivery of products and services to clients.
  • Strengthened overall portfolio performance by conducting thorough market analysis before presenting findings during quarterly review sessions.
  • Maximized revenue growth for strategic clients through effective management of sales opportunities.
  • Tracked key performance metrics regularly, ensuring constant improvement in account management strategies over time.

Officer, Department of Student Affairs

UNIVERSITI TUNKU ABDUL RAHMAN
2005.05 - 2008.03
  • To improve access to and develop more student interest in co-curriculum and physical activity
  • Organizing related projects, programs, information and training for both competitive and leisure user in all sections of University in order to increase levels of participation
  • To promote sports and culture activities, image of institution in such way as to attract quality sports and arts people who meet academic requirements of University
  • To maintain wide variety of sporting programs and promote leadership opportunities for students, so as to develop them holistically.
  • Established Culture and Sport Societies in campus
  • Successfully organize, lead and assist various event in University, Sports Day, Talent Tine night.

Facilities Officer

UNIVERSITI TUNKU ABDUL RAHMAN
2003.12 - 2004.12
  • In charge of all facilities in University building maintenance
  • Venue set up before event begin
  • Conduct and getting supplier for building maintenance needed facilities and service.
  • Key person for event set up and building facilities arrangement

Website Developer

P2ionline.com Sdn Bhd
, Selangor
2003.02 - 2003.11
  • Develop and maintain web page, update data.
  • Collaborated with graphic designers to create visually appealing and user-friendly websites.
  • Optimized database queries for faster data retrieval and improved server response times across various applications.
  • Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
  • Applied emerging technologies to update and maintain site applicability.
  • Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.

Education

Bachelor's Degree in Business Studies/Administration/Management - Business and management

Sheffield Hallam University
Sheffield UK
2002.06 - 2002.12

Advanced/Higher/Graduate Diploma in Business Studies/Administration/Management - Business administration

Tunku Abdul Rahman College
TARC College
1997.05 - 2002.05

Skills

Auditor for company in CSRundefined

Additional Information

Allergic in Alcohol

Personal Information

  • Age: 45 years
  • Gender: Male
  • Nationality: Malaysian
  • Marital Status: Married with two kids

Certification

ISO 9001:2015 Training Certificate

Interests

Cooking, Traveling

Timeline

ISO 9001:2015 Training Certificate

2023-12

Business Development Executive

Foam-Packaging Industries Sdn Bhd
2019.08 - Current

Assistant Manager - Sale

Sunway Winstar
2017.06 - 2018.06

Assistant Key Accounts Manager

Federlite Sdn Bhd
2008.08 - 2017.04

Officer, Department of Student Affairs

UNIVERSITI TUNKU ABDUL RAHMAN
2005.05 - 2008.03

Facilities Officer

UNIVERSITI TUNKU ABDUL RAHMAN
2003.12 - 2004.12

Website Developer

P2ionline.com Sdn Bhd
2003.02 - 2003.11

Bachelor's Degree in Business Studies/Administration/Management - Business and management

Sheffield Hallam University
2002.06 - 2002.12

Advanced/Higher/Graduate Diploma in Business Studies/Administration/Management - Business administration

Tunku Abdul Rahman College
1997.05 - 2002.05
Song Fong (Sam) Tong