Sofia Zafir
Lead, Marketing & Promotion
Batu Caves
Summary
Proactive marketing team player with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Team Lead, Content Distribution
Sistem Televisyen Malaysia Berhad.
Petaling Jaya
05.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Wrote engaging and successful marketing, advertising and website copy.
- To connect with potential clients/producers in search of original titles with high distribution potential for OTT and secondary platforms.
Marketing & Promotion Branded Content
Primeworks Studios Sdn. Bhd.
Petaling Jaya
09.2020 - 05.2021
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Completed in-depth reviews of market conditions and customer preferences.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maintained high level of understanding of industry standards and trends.
- Worked closely with in-house design team to develop visuals for content.
Film Marketing & Promotions Executive
Primeworks Studios Sdn. Bhd.
Petaling Jaya
06.2015 - 09.2020
- Creatively led 360-campaigns for more than 20 films of diverse genres, from developing campaigns to executing techniques, both paid and organic, and achieving results.
- Conceptualises, develops, and executes marketing initiatives, such as the look and feel of the film campaign one year to six months before the release date, that are consistent with brand identity in order to offer well-received campaigns to the public.
- Lead key events in the film's promotion, such as galas, press conferences, mega fan screenings, road tours, CSR, and more.
- Co-produce concepts for different marketing material and initiatives, such as the making of, video campaigns, viral campaigns, social media content, cross-content on other platforms, TV promos, radio ads, and out-of-home advertising.
- Attends local film festivals and exhibitor relations to gain ideas and experiences.
- Directly collaborates on film promotions with media, talent, reps, and creators.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Monitored company inventory to keep stock levels and databases updated.
- Resolved problems, improved operations and provided exceptional service.
- Accomplished multiple tasks within established timeframes.
- Evaluated suppliers to maintain cost controls and improve operations.
- Participated in team-building activities to enhance working relationships.
- Prepared variety of different written communications, reports and documents.
Social Media Marketing Executive
Grand Brilliance Sdn Bhd
Petaling Jaya
06.2013 - 02.2015
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Met deadlines, exceeding expectations and effectively rolling out for film marketing campaign.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Continually maintained and improved company's reputation and positive image in markets served.
Assistant Company Secretary
Syarikat Ong Sdn Bhd
Kuala Lumpur
09.2012 - 05.2013
- Full governance and secretarial services were provided to the Group in line with its articles, the Company Act of 1965, and any other relevant legislation or regulation.
- Documented and distributed meeting notes to identify, analyze and improve workflows.
- Dealt with other ad-hoc requirements, including drafting minutes and related documentation and liaising with professional advisors including notaries.
- Kept up-to-date with any regulatory or statutory changes and policies that might affect the organization and ensured that policies are updated and are approved.
- Liaised with the Registrars on all aspects of shareholder correspondence and any other relevant duties.
- Documented and distributed meeting notes to identify, analyze and improve workflows.
- Identified communication channels to set roadmap to distribute information.
- Participated in strategic planning to execute in best interests of plan goals.
- Helped management with business operations to align teams, set goals and execute initiatives.
Education
Diploma in Public Administration - Public Affairs And Public Policy Analysis
Universiti Teknologi MARA
Dungun, Terengganu 01.2007 - 12.2009
Bachelor Corporate Administration - Company Secretarial Practice
Universiti Teknologi MARA
Shah Alam, Selangor 01.2010 - 12.2013
Skills
Campaign management
Communications management
Campaign development
Budgeting
Strategic planning
Market Analysis
Additional Information
- LINKS https://www.linkedin.com/in/soff yzafir/ LinkedIn:
Accomplishments
• Ejen Ali The Movie
The first local animation to surpass the historic milestone of 30 million in just six weeks, it is now Malaysia's top animation picture and the third most earning Malaysian film of all time.
Timeline
Marketing Team Lead, Content Distribution
Sistem Televisyen Malaysia Berhad.
05.2021 - Current
Marketing & Promotion Branded Content
Primeworks Studios Sdn. Bhd.
09.2020 - 05.2021
Film Marketing & Promotions Executive
Primeworks Studios Sdn. Bhd.
06.2015 - 09.2020
Social Media Marketing Executive
Grand Brilliance Sdn Bhd
06.2013 - 02.2015
Assistant Company Secretary
Syarikat Ong Sdn Bhd
09.2012 - 05.2013
Bachelor Corporate Administration - Company Secretarial Practice
Universiti Teknologi MARA
01.2010 - 12.2013
Diploma in Public Administration - Public Affairs And Public Policy Analysis
Universiti Teknologi MARA
01.2007 - 12.2009