Summary
Overview
Work History
Education
References
Timeline
Generic
Sofea Fikri

Sofea Fikri

Biotechnologist
Jalan Amra, sentul East Kuala Lumpur

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotional and development. Sales-focused, customer-oriented, good in marketing and promotional events.

Overview

6
6
years of professional experience

Work History

Stylist

Lovisa Pty Ltd.
09.2018 - 04.2019
  • Managing the store and leading the team to achieve the target sales
  • Store walk every hour to make sure that the store is in a well-ordered condition
  • Greet every customers with an open-ended questions, able to style the customers.

Internship Student

Entogenex Industries Sdn Bhd
08.2020 - 11.2020
  • Responsible in maintaining the Quality control on company's products such as insect repellant
  • Monitoring the efficacy of the insect repellents which are tested on pests
  • Identifying the suitable percentages of the active ingredients in the products
  • Generate and disseminate monthly expert reports to clients regarding the quality of the products.

Quality Assurance Cum Marketing

Cat Paradise (M) Sdn Bhd
11.2020 - 01.2023
  • Responsible in tracking quality issues with external customers, suppliers and internal plant operations
  • Specified quality requirements of raw materials with suppliers
  • Handling social media platforms by engaging with influencers and ambassadors
  • Providing ideas and guidelines for the ambassadors to promote the company's product
  • Conduct events to increase the awareness of the product with existing ambassadors
  • Responsible in doing a telemarketing to the pet stores.

Marketing Executive

Dyamed Biotech Sdn Bhd
04.2023 - 04.2024
  • Planned and executed medical events and conferences to increase qualified leads.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Managed relationships with Alpro pharmacy, Big pharmacy and implemented promotional initiatives to maximize marketing program performance.
  • Planned and executed marketing campaigns to target groups, areas and wider community.

Creative Director Cum Live Host

Goolaguli Sdn Bhd
09.2023 - Current
  • Generating original ideas for designs that meet our customers' needs.
  • Assisting with the selection of design elements and coming up with design guidelines.
  • Supervising design modifications throughout the development process.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Actively interact with viewers during live sessions and encourage purchases.
  • Introduce, promote, and demonstrate our products during live streaming.


Education

  • International University of Malaya-Wales (IUMW), Bachelor of Science (Hons) in Biotechnology
  • Monash University Foundation Year, Sunway College

References

  • Dr Nanthini D/O Jayaram, 6016-4669646, nanthini.jayaram@iumw.edu.my
  • Ida nerina binti suhot, 60133422366, idanerina.fifilitter@gmail.com
  • Ms Irene, 60122366092, Dyamed Biotech

Timeline

Creative Director Cum Live Host

Goolaguli Sdn Bhd
09.2023 - Current

Marketing Executive

Dyamed Biotech Sdn Bhd
04.2023 - 04.2024

Quality Assurance Cum Marketing

Cat Paradise (M) Sdn Bhd
11.2020 - 01.2023

Internship Student

Entogenex Industries Sdn Bhd
08.2020 - 11.2020

Stylist

Lovisa Pty Ltd.
09.2018 - 04.2019

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Sofea FikriBiotechnologist