SOBNA NARASINGAM
Summary
Highly efficient in partnership and well established in fast-paced and challenging environments. Eager to learn with aptitude for applying new knowledge with skill and efficiency. Besides, strong communicator focused on delivering partners needs on projects.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Corporate Partnerships Associate
Shopee Malaysia
01.2022 - Current
- Hide suggestions
- Have work closely with internal teams, including product development, marketing, legal, and compliance, to ensure alignment and coordination throughout bank partnership to implement and execution of partnership initiatives.
- Monitor partnership performance and track key metrics to assess effectiveness and ROI. Provide regular reports and updates to senior management on partnership activities, successes, challenges, and opportunities.
- Continuously seek out new ways to leverage partnerships to drive growth, innovation, and competitive advantage for banks.
- Explore opportunities for cross-selling, co-branding, and co-marketing initiatives to maximize value from partnerships.
- Lead negotiations with prospective bank partners to establish mutually beneficial terms and agreements.
- Collaborate with legal and compliance teams to ensure contracts comply with regulatory requirements
- Conduct market research and analysis to identify potential partnership opportunities aligned with bank's strategic objectives.
- Evaluate potential bank partners based on criteria such as market presence, user base, brand strength within industry & strategic alignment
- Cultivate strong relationships with bank & corporate partners as to address their inquiries, resolving issues, and fostering ongoing communication and collaboration.
- Handling corporate partners like Wogi, Pinelabs, Tri-e, Coco-Cola, JCMS & Maxis for B2B as to purchase shopee vouchers
- Collaborate with corporate partners on joint marketing campaigns and promotional activities to amplify visibility of partnership and drive customer engagement.
- Track and analyze key performance metrics to evaluate effectiveness of partnership programs and initiatives.
- Identify areas for optimization and improvement based on data-driven insights and changing business dynamics.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets
Marketing Coordinator
OPC Business Support Sdn Bhd
01.2021 - 01.2022
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Communicate campaign objectives, timelines, and deliverables, and provide instructions for use or promotion
- Assist in the development and implementation of short and long-term marketing strategies and advertising campaigns to create and increase brand awareness
- Has handled projects with team management to deliver to clients and sales team
- Have coordinate & communicate with designers and planners on advertising needs and improvements for monthly campaigns and promotions
- Has done email marketing by using HubSpot and Mailchimp
- Monitored daily social media content implementation and uploading of campaigns in company social media
- Assist with developers to create landing page for promotions and creating UTM to keep in track of the number of registrations using event form
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
- Assist with speakers to monitor and arrange their webinars using zoom and go to webinar platform
- Identify and study competitors and their performance in the market.
E Commerce Executive
Yettosee Asia Travel and Tours Sdn Bhd
01.2018 - 01.2021
- Monitored daily social media content implementation
- Worked closely with marketplace, example Lazada, Shopee, Fave for products deals by marketing in their page
- Have reply to customers enquiries online
- Managed daily operations of e commerce website and marketplaces
- Have worked Merchant team to negotiate and to create SKU for both online and offline campaigns, promotions
- Have uploaded products in Google Merchant
- Have coordinate & communicate with designers and planners on advertising needs and improvements for monthly campaigns and promotions
- Other administrative tasks have done for the team.
Education
Business Administration - International Business
Unitar International University
01.2015 - 04.2018
Skills
Microsoft Office
Data Dashboard
Travel Ticketing
Preparing reports
Management Support
Google Drive
Certification
The Fundamental of Digital Marketing, Google Digital Garage, 01/2021, WY8 GVA 3Q5
Languages
English
Malay
Tamil
Timeline
Corporate Partnerships Associate
Shopee Malaysia
01.2022 - Current
Marketing Coordinator
OPC Business Support Sdn Bhd
01.2021 - 01.2022
E Commerce Executive
Yettosee Asia Travel and Tours Sdn Bhd
01.2018 - 01.2021
Business Administration - International Business
Unitar International University
01.2015 - 04.2018