Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Smrita Singh

Smrita Singh

Global Sourcing & Procurement
Petaling Jaya

Summary

Global sourcing and product development leader with 14+ years of experience across home, lifestyle, and kitchen categories. Proven expertise in managing the full product lifecycle—from concept to delivery—while driving cost optimization, operational efficiency, and supplier performance. Skilled in global sourcing strategy, supplier management, contract negotiations, CSR, and product lifecycle management. Adept at building resilient supply chains and cultivating strong vendor relationships worldwide. A strategic and hands-on leader, committed to accountability, innovation, and inclusion. Passionate about uniting cross-functional teams to deliver customer-centric solutions and sustainable growth in fast-paced, global environments.

Successfully onboarded vendors across the Southeast Asia market, while closely overseeing order execution to ensure seamless and efficient transactions.

I am exploring new career opportunities in Kuala Lumpur, as relocated with family.

Overview

2026
2026
years of professional experience
5
5
Certifications

Work History

Consultant - Global Sourcing

Flying Tiger Copenhagen
Singapore
02.2024 - 06.2025
  • Lead global initiatives to ensure safety, quality, and compliance, while driving supplier innovation and optimizing performance to meet project timelines and quality standards.
  • Develop and implement both short- and long-term sourcing strategies, managing risks, fostering accountability, and delivering cost-effective solutions across managed categories.
  • Cultivate strong supplier relationships, negotiate pricing, and oversee vendor performance to minimize risks, control costs, and enhance profitability.
  • Support global sourcing activities, including researching suppliers, commodities, and categories, and creating and executing strategic sourcing plans.
  • Collaborated with vendors to manage Time & Action master calendars, ensuring all key milestones were met. Onboarding of new vendors by handling documentation, building strong relationships, confirming production capacity, conducting cost and MOQ evaluations, aligning payment terms, and assessing vendor capabilities to meet requirements.
  • Travel internationally to explore market opportunities, expand product knowledge, and assess potential suppliers, while collaborating with Global cross-functional teams to ensure seamless product development and compliance.

Sourcing Manager

Love Bonito, Singapore
Singapore
03.2022 - 08.2023
  • Develop and execute innovative, cost-effective procurement strategies across assigned categories, optimizing spend and supplier performance.
  • Collaborate with stakeholders and budget owners to define spending strategies and lead strategic sourcing initiatives.
  • Analyze bids and provide actionable recommendations for business awards, ensuring favorable terms and conditions through effective negotiation.
  • Build and maintain strategic supplier relationships, driving value, cost savings, and service improvements through performance-based metrics, while ensuring governance and compliance with industry standards.

Product Planner

JABIL CIRCUIT PTE. LTD Singapore
  • Create and maintain feasible production plan and closely work with operation team to achieve successful execution of plan
  • Develop revenue forecast and closely monitor actual performance and drive for immediate corrective action and recovery plan in case there is potential miss to revenue target

Sourcing and Product Development Manager

YONEX, SINGAPORE- Sunrise & Company Pte LTD
  • Handling entire Sourcing, Merchandising and Product Development Process from Design concept to Product Shipment
  • Worked on product development calendar to optimize best delivery time for Product sampling, strategy sourcing & onboarding new vendors, based on factory evaluation


Senior Sourcing Lead

H&M
  • Handling entire Sourcing, Merchandising and Product Development Process from Design concept to Product Shipment
  • Worked on product development calendar to optimize best delivery time for Product sampling, strategy sourcing & onboarding new vendors, based on factory evaluation

Senior Product Lead

Adidas
  • Collaborate closely with the various stakeholders - Creation Centers, Vendors, and various other parties - to drive the development, production and shipment of product.

Sourcing & Development Merchandiser

C&A

Education

MBA - Production And Merchandising Management

School of Fashion Technology
India

Bachelor of Commerce - Bachelor of Commerce

Ravishankar University
India

Skills

Responsible Sourcing & Category Management

Global Supplier Management

Strong Organizational & Planning

Supplier Relationship Building & Contract Negotiation

Costing and Budget Management

Team Leadership & Management

Accomplishments

  • Best Performer Award for India Region, C&A
  • Best Employee Award within the Division, C&A

Certification

● Coaching and strengths: Based Leadership Fundamentals

Timeline

Consultant - Global Sourcing

Flying Tiger Copenhagen
02.2024 - 06.2025

Sourcing Manager

Love Bonito, Singapore
03.2022 - 08.2023

Product Planner

JABIL CIRCUIT PTE. LTD Singapore

Sourcing and Product Development Manager

YONEX, SINGAPORE- Sunrise & Company Pte LTD

Senior Sourcing Lead

H&M

Senior Product Lead

Adidas

Sourcing & Development Merchandiser

C&A

MBA - Production And Merchandising Management

School of Fashion Technology

Bachelor of Commerce - Bachelor of Commerce

Ravishankar University
Smrita SinghGlobal Sourcing & Procurement