Slimane Chekebkeb
Director Of Marketing Department / ESL Teacher
Summary
- A results-driven Marketing Lead with a track record of scaling school enrollment by 675% (90 to 700+ students) through high-conversion Meta and Google Ads campaigns and strategic event execution. I specialize in institutionalizing operational fluidity
- My expertise spans the full marketing funnel—from directing multimedia content and SEO to managing cross-functional creative teams—ensuring 100% brand consistency across all touchpoints
- having instituted monthly pedagogical forums to elevate faculty performance through peer-led knowledge sharing. By combining rigorous data analysis with an agile, problem-solving mindset, I transform stagnant marketing efforts into scalable, high-performance business engines.
Overview
9
9
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Head of Digital Marketing Department/ ESL Teacher
SL.English Academy
09.2015 - 06.2024
- Spearheaded a comprehensive marketing strategy that drove a 675% increase in enrollment, scaling the student body from 90 to over 700 in a timely manner.
- Built systems and processes to enhance Marketing and Management fluidity.
- Established a pedagogical forum and online meetings via Zoom/Slack to facilitate peer-to-peer knowledge sharing and elevate teaching standards.
- Architected full-funnel marketing campaigns via Meta and Google Ads to drive high-intent traffic to school events, significantly increasing brand equity.
- Trained hundreds of students as an ESL teacher and assisted more than 20 ESL teachers at the SL.English Academy.
- Taught English classes to Middle school, High school, and University students.
- Launched a Spelling Bee Club for English Language students at the American Corner of the US Embassy with over 150 members, and received a certificate from the US Embassy.
- Worked with the SL.English Academy management team for 7+ years as a COO with a reference letter from the CEO.
Education
MBA - Business Administration
UNICAF University
UK 04.2001 -
TESOL Certificate -
International Open Academy
Bachelor Degree - English Language and Literature
Kasdi Merbah University
EFL, English as a Foreign Language
Kasdi Merbah University
04.2001 -
Skills
- Web development
- Ads
- Implementing Brand Awareness Strategies
- Complex Problem Solving
Certification
TESOL Certificate
Interests
Chess, Fitness, Books, Creative Writing
CHARACTER
- No smoking / No alcohol.
- No bars.
- Friendly while taking the job seriously.
- Clean and good looking all the time.
- Open to cultural exchange and critical feedback.
Timeline
Head of Digital Marketing Department/ ESL Teacher
SL.English Academy
09.2015 - 06.2024
MBA - Business Administration
UNICAF University
04.2001 -
EFL, English as a Foreign Language
Kasdi Merbah University
04.2001 -
TESOL Certificate -
International Open Academy
Bachelor Degree - English Language and Literature
Kasdi Merbah University