

Strategic New Product Development (NPD) Lead at The Coca-Cola Company with extensive experience in navigating complex regulatory transitions and executing iconic global campaigns. Expert in managing large-scale system shifts, including the Singapore BCRS (Deposit Scheme) and Nutri-Grade frameworks. Proven track record in cross-functional project leadership for world-class events like FIFA 2026 and high-velocity festive campaigns. Can balance technical compliance with marketing excellence to drive portfolio growth and operational efficiency.
Business Regulatory Compliance
Beverage Container Return Scheme (BCRS SG)
Major Global Campaigns
Share A Coke 2025
FIFA 2026
Major Festive CNY & RAYA
Major Innovations Roll Out
New Flavors - 5 SKUs
New Pack Sizes - 11 SKUs
Packaging Facelifts - 9 SKUs
Cost Savings
Reduced Y2025 packaging material write-offs by (80%) vs past year
Lead development of "Overthink" brand, a premium new cosmetic brand with product category ranging from shower oil, shampoo, feminine wash and lotion.
Achieved packaging material cost reduction by 32% of annual packaging cost by innovative design and material reduction.
Implemented cold chain management project for Ice cream business unit. Successfully allowing 100% monitoring of temperature fluctuations across 3PLs warehouses and cold trucks.
Lead implementation of new packaging innovations - Draught Master Beer Kegs - first in Asia
Simplify microbial samplings to be more efficient, officially reducing samples needed. Save MYR 20,000 per year.