SITI RAFIQAH BINTI MOHD HILMI
10, Jalan Pulai Mesra 13, Bandar Baru Kangkar Pulai
Summary
Dynamic professional with a proven track record at FLITZIPP TECH SDN. BHD., excelling in digital marketing and administrative roles. Expert in Google Analytics and SEO optimization, coupled with exceptional multitasking abilities. Achieved significant brand engagement through innovative marketing strategies, enhancing brand visibility and driving sales growth.
Overview
3
3
years of professional experience
Work History
Digital Marketing Executive
FLITZIPP TECH SDN. BHD.
TG-F04, UTM-MTDC, UNIVERSITI TEKNOLOGI MALAYSIA
05.2023 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created email blast campaigns to target key customers.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Administrative Assistant
FLITZIPP TECH SDN. BHD.
TG-F04, UTM-MTDC, UNIVERSITI TEKNOLOGI MALAYSIA
01.2022 - 05.2023
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Developed strategies to streamline and improve office procedures.
- Maintained inventory of office supplies and placed orders.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Managed filing system, entered data and completed other clerical tasks.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Maintained office supplies inventory by checking stock and ordering new supplies.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
Finance Intern
SAFWA GLOBAL VENTURE (M) SDN. BHD.
NO.1, JALAN ISKANDAR PUTERI 1/5, TAMAN NUSANTARA
03.2021 - 07.2021
- Prepared and posted financial journal entries using technically relevant software.
- Developed technical knowledge through combination of workplace learning and formal study.
- Completed financial reports, providing insight into performance, operations, and cash flow.
- Processed payroll by validating work hours and attendance of employees.
- Maintained accurate and complete documentation to facilitate accounting and filing functions.
- Monitored status of accounts receivable and payable to facilitate prompt processing.
- Reconciled balance sheet figures and sought assistance to reduce errors.
- Measured revenues, automated accounting systems and internal controls to evaluate financial data and transactions.
- Entered data into general ledgers.
- Assisted with month-end closing and reporting duties.
- Completed closing and reporting functions and prepared journal entries.
- Compiled monthly journal entries into general ledger system.
Education
DIPLOMA IN BUSINESS ADMINISTRATION -
KOLEJ VOKASIONAL PERDAGANGAN, JOHOR BAHRU
7, JALAN TUN ABDUL RAZAK, TAMAN TASEK02.2021
Skills
- Agile project management
- Copywriting and editing
- Search Engine Optimization
- Google Analytics Setup
- Google Analytics understanding
- Sales Forecasting
- Google Analytics
- Service Promotion
- Product Promotion
- Salesforce CRM Software
- Team Recruiting and Hiring
- Market Research Analysis
- Budget Forecasting
- Pricing Strategies
- Contract Negotiation
- Customer Relationship Management
- Data Analytics
- SEO Optimization
- Marketing Plan Development
- Contract Management
- MS Office Suite
- Database Management
- Task Prioritization
- Multitasking
Websites
Languages
Malay
Proficient
C2
English
Advanced
C1
Chinese (Mandarin)
Advanced
C1
Software
AutoCount Accounting System
UBS Accounting System
Microsoft Office
Adobe Illustrator
Adobe Photoshop
SAP
Timeline
Digital Marketing Executive
FLITZIPP TECH SDN. BHD.
05.2023 - Current
Administrative Assistant
FLITZIPP TECH SDN. BHD.
01.2022 - 05.2023
Finance Intern
SAFWA GLOBAL VENTURE (M) SDN. BHD.
03.2021 - 07.2021
DIPLOMA IN BUSINESS ADMINISTRATION -
KOLEJ VOKASIONAL PERDAGANGAN, JOHOR BAHRU