Continous learning in sports performance
Siti Nurbaizurah Ab Rashid
Club General Manager
Kuala Lumpur,Kuala Lumpur
Summary
Dynamic individual with hands-on experience in both Sales and Operations and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
22
22
years of professional experience
Work History
Club General Manager
Fitness First Malaysia
04.2017 - Current
- Oversaw daily club operations to ensure exceptional member experience and satisfaction.
- Developed and implemented strategic marketing initiatives to increase membership engagement.
- Managed staff recruitment, training, and performance evaluations to build a high-performing team.
- Analyzed financial reports to optimize budget allocation and enhance profitability.
- Enhanced operational efficiency by streamlining processes and reducing turnaround times for services.
- Cultivated relationships with members through personalized communication and feedback initiatives.
- Launched successful membership drives that resulted in significant growth in new member acquisition.
- Oversaw facility maintenance for optimal safety, organization, and cleanliness standards.
- Coordinated staff schedules to optimize resource allocation while maintaining exceptional service levels.
- Collaborated with department heads to coordinate special events and tournaments, ensuring memorable experiences for participants.
- Planned, organized, and coordinated special events and celebrations.
- Defined clear targets and objectives and communicated to other team members.
- Scheduled staff shifts to meet business demands and coordinate adequate coverage.
- Recruited, hired, and trained to develop high-performing staff.
- Developed strong relationships with members, fostering a sense of community and loyalty to the club.
- Promoted a safe environment through regular safety audits, addressing potential hazards before incidents occurred.
- Implemented policies and procedures to improve club operations and standards.
Operation Manager
Celebrity Fitness
02.2015 - 07.2015
- Led operational strategy to enhance overall efficiency and service delivery.
- Implemented performance metrics to track team effectiveness and drive improvements.
- Coordinated cross-functional teams to execute initiatives aligned with organizational goals.
- Oversaw inventory management systems, ensuring accurate stock levels and timely replenishment.
- Streamlined operational processes by identifying inefficiencies and implementing best practices.
- Ensured compliance with industry regulations and company policies, mitigating potential risks.
- Increased customer satisfaction by actively addressing concerns and ensuring timely resolutions.
- Optimized customer service protocols, elevating customer satisfaction and loyalty through personalized service initiatives.
- Facilitated regular operational reviews to assess performance and identify areas for growth.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Reported issues to higher management with great detail.
Sales Manager
Fitness First Malaysia
03.2012 - 01.2015
- Led sales team to exceed monthly revenue targets through strategic planning and execution.
- Developed training programs to enhance product knowledge and sales techniques among team members.
- Analyzed market trends to identify new business opportunities and adjust sales strategies accordingly.
- Fostered strong relationships with clients, enhancing customer satisfaction and retention rates.
- Conducted regular performance reviews, providing constructive feedback to optimize team performance.
- Implemented CRM systems to streamline sales processes and improve data accuracy for reporting.
- Mentored junior sales staff, fostering their professional development and improving overall team dynamics.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
Membership Sales Consultant
Fitness First
04.2004 - 02.2012
- Cultivated relationships with prospective members to drive engagement and retention efforts.
- Conducted personalized tours of facilities, showcasing amenities and services tailored to individual needs.
- Developed targeted marketing strategies to attract new members through community outreach initiatives.
- Collaborated with fitness trainers to create customized membership packages based on client goals.
Education
Associate of Applied Science - Electrical Engineering
UiTM
Shah Alam04.2004
High School Diploma -
Sekolah Menengah Teknik
Klang12.1999
Skills
Operations management
Training and coaching
Fitness center management
Customer service
Decision-making
Staff management
Planning and implementation
Interests
Achievements
- Successfully managed the daily operations by maintaining high standards of customer service, effectively managing staff scheduling and facilities management.
- Recognised as a Top Performing Club for achieving the highest numbers both Personal Training department KPI’s for the month of April 2026.
- Maintained high standards of health, safety and facility operations with minimal operational distributions.
- Supported as a pacer for FFCF Run Club program monthly including event coordination, participant engagement and communication with participants
Sports Achievements
1. Borneo International Marathon 2026
5th Place Half Marathon Veteran Category
2. MAIWP Run 2026
4th Place 10km Veteran Category
3. Langkawi International Half Marathon
(LIHM) 2025
4th Place Half Marathon Veteran Category
4. Duo Highway Challenge 2025
3rd Place Full Marathon Veteran Category
5. Jawi Run 2025
2nd Place 30km Veteran Category
6. Score Marathon 2025
3rd Place Half Marathon
International Women’s Open Category
7. Generali Run 2025
3rd Place Half Marathon Veteran Category
8. KL Borneo Half Marathon 2025
4th Place 10km Veteran Category
9. Golden Paddy Half Marathon 2025
2nd Place Half Marathon Veteran Category
10. Langkawi International Half Marathon
(LIHM) 2024
4th Place Half Marathon Veteran Category
11. Good Run 2024
3rd Place Half Marathon Veteran Category
12. Score Marathon 2024
3rd Place Half Marathon International
Veteran Category
13. Langkawi International Half Marathon
(LIHM) 2023
4th Place Half Marathon Veteran Category
14. Larian Wira 2023
Champion Half Marathon Veteran Category
15. Lazada Run 2023
3rd Place Half Marathon Veteran Category
Timeline
Club General Manager
Fitness First Malaysia
04.2017 - Current
Operation Manager
Celebrity Fitness
02.2015 - 07.2015
Sales Manager
Fitness First Malaysia
03.2012 - 01.2015
Membership Sales Consultant
Fitness First
04.2004 - 02.2012
Associate of Applied Science - Electrical Engineering
UiTM
High School Diploma -
Sekolah Menengah Teknik