Siti Masrah Binti Ramli
Senior Sales Trainer / Regional Sales Manager / Capability Development
Shah Alam,Selangor
Summary
Senior Sales Trainer and Regional Leader with over 15 years of experience across insurance,
bancassurance, and banking. Proven expertise in sales capability development, leadership
coaching, regional performance management, and stakeholder engagement. Strong track record in building high-performing teams and aligning people capability with business outcomes.
CORE COMPETENCIES
Sales Training & Capability Development | Leadership Coaching & Mentoring | Regional
Performance Management | Stakeholder Engagement | Training Program Design | Sales Strategy & Execution
Overview
21
21
years of professional experience
Work History
Senior Sales Trainer
Sunlife Malaysia Assurance Berhad
02.2025 - Current
- Delivered dynamic presentations at industry conferences, showcasing the company''s commitment to excellence in sales training practices.
- Facilitated ongoing communication between sales teams and management, ensuring transparency in goals, progress, and expectations.
- Boosted overall company revenue with targeted sales training initiatives tailored to specific markets.
- Created engaging role-playing scenarios that simulated real-world sales situations for skill-building exercises.
- Enhanced sales skills of employees through personalized coaching sessions and hands-on workshops.
- Conducted regular assessments of sales team members, providing feedback for improved performance and growth.
- Increased sales team performance by developing and implementing comprehensive training programs.
- Evaluated existing training materials, identifying gaps in content, and updating resources for better alignment with business objectives.
- Streamlined training processes by incorporating technology and innovative teaching methods for increased efficiency and engagement.
Senior Regional Manager
SunLife Malaysia Assurance Berhad
09.2019 - 01.2025
- Responsible for leading and managing team to achieve regional business goal and target. Developing, planning and implementing business and marketing strategy in alignment with business objectives. Collaborating with the team and business partner to establish and execute a sales goal for the region. Seeking new business opportunity and activities and cooperate with business partner to increase sales.
- Overseeing the region/branch business operations run smoothly and service are comply with regulatory and quality standard. Ensuring company standard and procedure are followed at all time. Ensuring all operation practices and service are in full compliance with related law and regulations. Ensure the team provided excellent customer service and handle complaints with professionalism. Ability to generate a variety of reports and presentations displaying regional performance.
- Promoted company values through active engagement in community events helping build a strong local presence.
- Enhanced regional sales by implementing effective strategies and collaborating with the team.
- Streamlined operations for increased efficiency by analyzing performance data and identifying areas for improvement.
- Achieved consistent sales growth by setting ambitious targets, monitoring progress regularly, and adjusting tactics as needed.
- Collaborated with cross-functional teams to develop innovative solutions for addressing client needs, increasing satisfaction rates significantly.
- Coached and mentored team members to foster professional growth, leading to improved performance and higher retention rates.
Business Development Manager
SunLife Malaysia Assurance Berhad
01.2018 - 09.2019
- Responsible to develop and implement Sales Strategies to help Insurance Specialist in achieving their personal sales target. To groom and train a team of Insurance Specialist, equip them with adequate insurance knowledge and uplift their competency level. Work closely with line manager to drive and achieve assigned sales target through Bancassurance distribution , Insurance Specialist Channel.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Relationship Manager, Premier Wealth
Maybank
12.2016 - 01.2018
- Responsible for managing portfolios of identified eligible Premier banking customer via digital channels to build sustainable relationship. Constantly engage with wealth specialist and generate leads to branches as necessary in fulfilling customers specific needs. Educate, encourage and induce the customers to use the digital mediums for their banking transactions/needs and at the same time keep a "window" to talk to the bank whenever customers needs. Perform periodic Premier Wealth service quality assessment
- Delivered tailored financial solutions across investment, structured products, mortgage, banca, and unsecured lending products.
- Developed long-lasting client relationships by providing exceptional service and personalized attention to their financial needs.
- Leveraged digital channels effectively to maintain ongoing communication with clients, ensuring they were informed about relevant news or market developments affecting their portfolios.
- Strengthened customer loyalty through consistent follow-up on inquiries and proactive communication of product updates.
- Boosted sales performance by identifying cross-selling opportunities and effectively promoting suitable products to clients
Team Leader
Maybank Group Customer Care
01.2014 - 12.2016
- Awarded National Award of Best Team Leader for CCAM 2015. Leading a team of Telesales Executive to achieve the team's sales target inclusive of planning , organizing team sales strategies, coaching in term of skills and qualitative aspect of sales to the team. Achieved top sales for retail sales of over RM 1million fee base income.
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
- Mentored junior staff members, helping them develop their leadership potential and advance in their careers.
Telesales Executive
Maybank Group Customer Care
09.2004 - 12.2013
- Awarded National Award of Best Professional Outbound over 100 seats for Association Customer Experience (ACE) 2014. Awarded as Top Telesales Executive for over consecutive year. Qualifier for Overseas Study Tour programs by Maybank . Proactively initiates a call to prospective existing customer for cross selling and up selling new products or service offerings or for new customer acquisition. Supervised and coordinated the smooth running of line department, by managing personal performance and productivity and team as well. To ensure the integrity is uphold at all time simultaneously all procedures, policies and guidelines are adhere strictly following bank rules and regulations.
- Managed a database of leads, ensuring timely follow-up calls and accurate recordkeeping.
- Increased average call duration by refining scripts for better engagement with potential customers.
- Boosted sales revenue by implementing effective telesales strategies and techniques.
- Utilized CRM software effectively for efficient lead tracking, data analysis, and reporting on sales performance metrics.
Education
Degree of Business Development -
University Technology Malaysia
Kuala Lumpur 2010
Diploma - Business Management
Universiti Putra Malaysia
Kolej Shahputra Kuantan2004
Sijil Pelajaran Malaysia - Civil Engineering
Sek Men Teknik Kangar
Perlis2000
Skills
Preventive maintenance scheduling
Operations management
Sales management
Staff training and development
Teamwork and collaboration
Positive attitude
Problem-solving abilities
Team leadership
Customer Experience
Adaptive learning techniques
Sales process optimization
Sales strategy development
Conflict resolution techniques
Accomplishments
Major Accomplishment & Achievement :
- Selected Regional Manager for Banca Sales Convention Trip to Budapest 2023
- 2nd Runner Up - Best Contact Centre Professional Outbound Team Leader over 100 seats (CCAM) 2015
- Wining best Team Leader for Campaign - trip to London - 2015
- 2nd Runner Up- Best Contact Centre Professional Outbound over 100 seats (ACE) 2014
- Qualifier for Oversea Study Tour Program (Maybank) - Trip to Istanbul - 2013
Timeline
Senior Sales Trainer
Sunlife Malaysia Assurance Berhad
02.2025 - Current
Senior Regional Manager
SunLife Malaysia Assurance Berhad
09.2019 - 01.2025
Business Development Manager
SunLife Malaysia Assurance Berhad
01.2018 - 09.2019
Relationship Manager, Premier Wealth
Maybank
12.2016 - 01.2018
Team Leader
Maybank Group Customer Care
01.2014 - 12.2016
Telesales Executive
Maybank Group Customer Care
09.2004 - 12.2013
Diploma - Business Management
Universiti Putra Malaysia
Sijil Pelajaran Malaysia - Civil Engineering
Sek Men Teknik Kangar
Degree of Business Development -
University Technology Malaysia
Languages
English
Malay