Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Siti Mariam Aziz

Corporate Communications & Government Affairs Specialist
Seremban, Negeri Sembilan,05

Summary

Dynamic and results-driven Senior Executive with over 15 years of extensive experience in corporate communications and government affairs. Proven track record in developing and executing strategic communication plans that enhance corporate reputation, drive stakeholder engagement, and support business objectives. Adept at navigating complex regulatory environments, managing crisis communications, and fostering strong relationships with government officials, industry partners, and media. Demonstrates exceptional leadership, negotiation, and analytical skills, with a commitment to promoting transparency, corporate social responsibility, and sustainable business practices. Known for leveraging a deep understanding of public policy and market trends to influence legislative and regulatory outcomes in favor of corporate interests.

Overview

19
19
years of professional experience
3
3
years of post-secondary education

Work History

Senior Executive Corporate Communications

SWM Environment Sdn Bhd
Seremban, Negeri Sembilan
06.2012 - Current

The Senior Executive of Corporate Communications will develop, lead, and execute comprehensive communication strategies that support the organization's goals and enhance its reputation. This role involves managing both internal and external communications, fostering media relations, and ensuring consistency in messaging across all platforms.

  • Develop and implement comprehensive corporate communication strategies. Align communication strategies with organizational goals and objectives. Monitor and evaluate effectiveness of communication strategies and make necessary adjustments. Prepare media proposal to tackle issue especially during festive, monsoon and etc. Working with state Exco office closely and appointed state Exco as spokesperson.
  • Build and maintain relationships with key media contacts. Serve as primary point of contact for media inquiries.
    Draft and distribute press releases, media advisories, media pitches and other media materials. Coordinate and manage media interviews and press conferences. Able to get above RM1million coverage on June 2024 and total ROI from January to June is at RM2,676,996.24 at no cost on advertorial expenditure.
  • Proficient in developing high-quality and engaging content across various platforms, including articles, press releases, and social media.
  • Skilled in crafting speeches that align with corporate messaging and resonate with target audiences. Speeches made for internal top management Executive Director, CEO, General Manager Corporate and external stakeholders Chief Minister of Negeri Sembilan and state Exco's.
  • Established relationships with media outlets to facilitate effective communication and coverage. Prepare media release, pitches, holding release and photos.
  • Successfully contributed to the enhancement of brand image through strategic communication initiatives.

Public Relations Executive

Thistle Port Dickson Resort
01.2011 - 06.2012
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Produced and distributed internal and external communications.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Coordinated press releases and handled press inquiries for Thistle Port Dickson Resort.
  • Increased media coverage by developing and executing strategic public relations campaigns.
  • Managed corporate website with IT team from Thistle London and driving increased website traffic.
  • Organized and executed successful press events, resulting in significant media exposure and increased awareness of company initiatives.
  • Built strong relationships with journalists through ongoing outreach efforts, resulting in increased opportunities for positive press coverage.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Managed to get ROI above RM1million with no cost.
  • Managed to coordinate for Thistle Port Dickson to received 5 star rating from Tourism Department on year 2012.

Trader

MM Vitaoils Sdn Bhd
06.2008 - 01.2011
  • Monitored market trends and developed strategies to capitalize on potential opportunities. Monitoring Malaysian Palm Oil Board market traded on daily basis.
  • Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
  • Planning and executing marketing strategy in order to increase export volume and penetrating new countries.
  • Answering enquiry and close sales from potential buyer especially from African and Middle East Region for export opportunity
  • Developing collaterals such as product brochures, recipe books, Annual Report for MM Vitaoils Sdn Bhd.
  • Participated in any exhibitions held in overseas in promoting MM Vitaoils products and to lock deal with potential clients during exhibitions i.e Halal International Exhibitions in Dubai and ANUGA, Germany.
  • Assisting Marketing Manager in liaising with government agencies such as MATRADE, Malaysian Palm Oil Board, Malaysian Palm Oil Council and SMIDEC.
  • Delivered exceptional results under challenging market conditions by displaying adaptability, resilience, and solutions-focused mindset.
  • Managed to project sales above RM2million for MM Vitaoils Sdn Bhd.

Development & Promotions Executive

Malaysian Institute of Accountants
09.2005 - 06.2008
  • Boosted brand awareness by developing and executing targeted marketing campaigns.
  • Drove sales growth for product lines through innovative promotional strategies and events.
  • Optimized internal communication channels within company to ensure seamless coordination among departments during promotional activities.
  • Enhanced brand reputation through strategic sponsorship deals with reputable partners in industry.
  • Managed to hit above department target more than 30 applications of Chartered Accountants (CA) every month.

Education

Bachelor of Arts - Mass Communications (Public Relations)

Universiti Teknologi Mara
Shah Alam, Selangor, Malaysia
06.2002 - 09.2005

Skills

Performance Improvement

Mail handling

Procedure Implementation

Growth planning

Strategic Planning

Business Development

Corporate Communications

Multitasking Abilities

MS Office

Teamwork and Collaboration

Problem-Solving

Computer Skills

Problem-solving abilities

Positive Attitude

Time management abilities

Accomplishments

  • Awarded Anugerah Pekerja Cemerlang by SWCorp Malaysia on 13 June 2024.
  • Able to get ROI in June 2024 above RM1million with the total coverage of 46 positive news at no cost from the media pitches sent to the media.
  • Able to control brand damaged worth above RM1million from brand reputational risk exercise and good rapport with the media representatives in Negeri Sembilan.
  • Able to control brand damaged worth above RM1million from brand reputational risk exercise by working closely with the state government and related agencies.

Timeline

Senior Executive Corporate Communications

SWM Environment Sdn Bhd
06.2012 - Current

Public Relations Executive

Thistle Port Dickson Resort
01.2011 - 06.2012

Trader

MM Vitaoils Sdn Bhd
06.2008 - 01.2011

Development & Promotions Executive

Malaysian Institute of Accountants
09.2005 - 06.2008

Bachelor of Arts - Mass Communications (Public Relations)

Universiti Teknologi Mara
06.2002 - 09.2005
Siti Mariam AzizCorporate Communications & Government Affairs Specialist