Siti Maizatul Azmi
Kuala Lumpur
Summary
Detail-oriented professional skilled in process optimization and stakeholder management. Experience includes managing high-value accounts and ensuring data integrity to drive client satisfaction and business success.
Overview
6
6
years of professional experience
Work History
Customer Success & Project Management Lead
KeyReply
Kuala Lumpur, Malaysia
12.2023 - 01.2026
- Client Success & Strategy: Managed a portfolio of high-value accounts in Singapore and Malaysia, developing long-term success plans and conducting Quarterly Business Reviews (QBRs) to ensure ROI and alignment with client goals.
- End-to-End Project Management: Orchestrated the full onboarding lifecycle for new clients, including technical setup, milestone tracking, and cross-functional coordination to ensure on-time delivery.
- Retention & Growth: Proactively monitored account health to mitigate churn risks while identifying upselling and expansion opportunities to drive revenue growth.
- Stakeholder Management: Acted as the primary point of contact between clients and internal teams (Product, Sales, Engineering) to resolve escalations and influence product roadmaps based on user feedback.
- Process Optimization: Developed and refined internal workflows for onboarding and service delivery to improve team efficiency and customer time-to-value.
Business Support Executive
KeyReply
Kuala Lumpur, Malaysia
03.2023 - 12.2023
- Operational Assistance: Provided high-level administrative and operational support to ensure the smooth daily functioning of business units, including managing schedules, coordinating meetings, and handling critical documentation.
- CRM Data Hygiene & Management: Maintained the integrity of the HubSpot CRM database by executing regular data audits, deduplicating contact and company records, and standardizing properties to ensure high data quality.
- Process Improvement: Identified and assisted in implementing process enhancements to streamline workflows and improve team productivity.
- External Liaison: Managed relationships with vendors and external partners, handling inquiries, processing invoices, and ensuring the timely delivery of services or supplies.
- Product Demonstrations: Conducted live, introductory walkthroughs of company solutions to diverse audiences, effectively communicating key value propositions.
Senior Sales Marketing Executive
Pulse iD
Kuala Lumpur, Malaysia
03.2022 - 03.2022
- Strategic Sales Enablement: Creating materials and tools to enable the growth team in targeting key segments within the FinTech and Web3 space.
- Cross-Functional Project Lead: Collaborated with internal designers and external agencies to execute end-to-end marketing campaigns and creative brand assets.
- Digital Presence Ownership: Managed and optimized owned media channels, including the corporate website, blog, and LinkedIn, to drive brand engagement and authority.
- Market Intelligence & Insight: Conducted deep-dive research into regional trends (Payments, Crypto, Web3) to refine the company’s value proposition and market positioning.
- Executive Support: Worked closely with the Director of Partnership and Marketing to execute ad-hoc strategic projects and cross-team initiatives.
Sales Marketing Executive
Pulse iD
Kuala Lumpur, Malaysia
08.2020 - 03.2022
- Sales Enablement & Pipeline Management: Provide support for the sales team to streamline merchant acquisition and maintain a high-integrity sales database for tracking leads.
- Campaign Management (Geo-location): Collaborated with Client Solution Managers to set up and execute digital marketing campaigns using geo-location services specifically for the Australian market.
- Digital Strategy & Content Creation: Researched and proposed new digital channels to increase brand visibility; developed marketing content and advertisements for company products.
- Social Media & Communications: Managed the company’s presence across LinkedIn, Instagram, Facebook, YouTube, and Twitter; authored and distributed monthly newsletters to existing and prospective clients.
- Market Intelligence: Conducted deep-dive research on competitors and pricing strategies to provide the product and commercial teams with actionable market insights.
- Cross-Functional Support: Support the Operations Manager for other administrative and human resources duties assigned from time to time.
Human Resources Intern
Pulse iD
Kuala Lumpur, Malaysia
02.2020 - 07.2020
- Recruitment Support: Managed candidate pipelines and coordinated the end-to-end hiring process, from initial screening to interview scheduling.
- HR Operations: Facilitated the preparation of employment contracts and managed Employment Pass (EP) applications for international hires.
- Onboarding: Led new joiner orientation and administrative setup to ensure a seamless integration for all new staff.
- Market Research: Conducted industry benchmarking and research to assist in reviewing Compensation and Benefits practices and internal HR policies.
- Process Improvement: Collaborated with the HR Partner to identify and implement best practices for recruitment and operational efficiency.
Education
Bachelor of Business Administration - Bachelor of Business Administration
University Malaya
Kuala Lumpur, Malaysia01-2020
Skills
- Client relationship management
- Project management
- Process optimization
- Customer success strategy
- Operational support
- Cross-functional collaboration
- Client onboarding
- Upselling strategies
- Communication skills
- Problem-solving
- Team leadership and motivation
- Complaint handling and resolution
- MS Office Suite
- Customer focused
- Administrative support
- Analytical and critical thinking
Languages
English
Advanced
C1
Malay
Proficient
C2
Timeline
Customer Success & Project Management Lead
KeyReply
12.2023 - 01.2026
Business Support Executive
KeyReply
03.2023 - 12.2023
Senior Sales Marketing Executive
Pulse iD
03.2022 - 03.2022
Sales Marketing Executive
Pulse iD
08.2020 - 03.2022
Human Resources Intern
Pulse iD
02.2020 - 07.2020
Bachelor of Business Administration - Bachelor of Business Administration
University Malaya