SITI HAWA MOHD MARZUKI
Professional Communication
Summary
11 years of experience in Professional Communication as forte, involving Corporate Communications, Public Relations, Training, Learning & Development with Administration and Business Development as sub expertise at Managerial/Team Lead level.
Most Recent Experience: Demonstrated a deep understanding of stakeholder engagement and vendor relations, ensuring seamless coordination of corporate events and the development of robust partnerships during the tenure at the Malaysian Association of Facility Management back in 2023 .
Industry Involved: Education, Automotive, Healthcare, Engineering, and Facilities Management, both public and private sectors
Achievements : Expanded business territories across Malaysia | 100% satisfied feedbacks by trainees and participants
| improved revenues by 50% in 6 months | improved networking | engagements and partnerships by 30% in 6 months
Overview
14
14
years of professional experience
6
6
Certificates
4
4
Languages
Work History
Principal Communication & Training Consultant
R.I. Training & Consultancy (Freelance)
07.2011 - Current
- Developed tailored communication training programs for corporate clients and startups, significantly improving their internal and external communication effectiveness.
- Provided content editing, translating, and coaching services to help clients craft clear, persuasive messages for diverse audiences.
- Conducted communication audits and process reviews, providing actionable recommendations to improve message clarity and delivery channels.
Communications & Secretariat Coordinator
Malaysian Association of Facility Management (MAFM
07.2023 - 01.2024
- Acted as the primary communication hub, facilitating seamless internal dialogue among 12+ committee members, resulting in a 50% increase in active engagement and clarity of strategic goals.
- Developed and executed a comprehensive communication strategy across emails, social media, and website content, increasing event participation by 35% through targeted messaging.
- Managed crisis situations and executed effective internal crisis communication plans, ensuring stakeholder confidence during sensitive periods.
- Led the digital transformation project through website content optimization, resulting in a 50% increase in online traffic and user engagement.
- Crafted engaging press releases, newsletters, and social media content that bolstered the association's presence and industry credibility.
Country Business Development Manager
MFTC Enterprise (Start-up)
12.2021 - 08.2022
- Developed strategic communication plans to expand the brand's footprint across Malaysia and neighboring markets, facilitating partnerships and market entry.
- Managed stakeholder messaging, including investor relations and customer communications, leading to a better understanding of market needs and tailored product solutions.
- Conducted consumer insights interviews and translated findings into compelling marketing narratives to influence business strategies.
- Maintained ongoing communication with partners and clients, ensuring clarity of goals and mutual understanding.
Corporate Communications Trainer
KRU Academy
07.2018 - 03.2020
- Designed communication training modules, including effective presentation skills, copywriting, and professional resume writing, enhancing participants' ability to craft persuasive messages.
- Delivered engaging training sessions that increased participant confidence, leading to a 40% increase in job interview invitations and employment placements.
- Created training content that effectively conveyed complex communication concepts, resulting in a 100% satisfaction rate from trainees.
- Facilitated the development of communication strategies for career advancement, aligning personal branding with organizational branding.
Public Relations & Communications
ST Tiew Dental Group Sdn. Bhd.
02.2016 - 08.2016
- Managed media relations, press releases, and social media, crafting messages to enhance the organization's reputation and patient engagement.
- Developed communication protocols for crisis and reputation management, successfully handling media inquiries and adverse publicity.
- Implemented patient engagement initiatives through targeted internal and external communication campaigns, increasing appointment bookings.
Manager, Business Development & Internal Communica
Kamaruddin Rahmat Tyre & Services
01.2015 - 01.2016
- Developed customer service and internal communication policies to project a consistent brand voice across channels.
- Managed stakeholder engagement through social media platforms, which increased lead generation and client loyalty.
- Led employee relations communication programs, including grievance procedures and counseling, fostering a positive work environment.
- Prepared internal reports and external communication with private organizations, maintaining transparency and brand consistency.
Freelance Interpreter & Program Coordinator
I-Firm Sdn. Bhd.
02.2012 - 04.2015
- Facilitated cross-cultural communication at international trade fairs and training programs involving Japanese, Bangladeshi, and Malaysian stakeholders.
- Managed communication channels between international clients and organizations, ensuring clarity in expectations and deliverables.
- Drafted speeches, translated documents, and mediated negotiations, ensuring precise message delivery across cultures.
Education
Bach. Degree (Hons.) Applied Language Studies - Professional Communication
Universiti Teknologi MARA (UiTM)
Shah Alam, Selangor, Malaysia 04.2001 -
English Teaching Cultural Exchange -
Matsuyama Shinonome College
Ehime Prefecture, Japan 04.2001 -
Foundation in Law -
Universiti Teknologi MARA (UiTM)
Sungai Petani, Kedah, Malaysia 04.2001 -
Skills
Negotiation & Persuasion
Customer Service
Marketing Communications
Digital Marketing
Public & Media Relations
Marketing and Promotion – E-commerce
Organizational & Managerial Communications
Communication Psychology
Organizational Change
Content/Creative/Copywriting
Training, Learning and Development
Employee Relations
Project & Client & Conflict Management
Key Account Management
Certification
Japanese, JLPT N3 Listening, JLPT N4 Spoken – Japanese Language Proficiency Test (JLPT)
Timeline
Communications & Secretariat Coordinator
Malaysian Association of Facility Management (MAFM
07.2023 - 01.2024
Country Business Development Manager
MFTC Enterprise (Start-up)
12.2021 - 08.2022
Corporate Communications Trainer
KRU Academy
07.2018 - 03.2020
Public Relations & Communications
ST Tiew Dental Group Sdn. Bhd.
02.2016 - 08.2016
Manager, Business Development & Internal Communica
Kamaruddin Rahmat Tyre & Services
01.2015 - 01.2016
Freelance Interpreter & Program Coordinator
I-Firm Sdn. Bhd.
02.2012 - 04.2015
Principal Communication & Training Consultant
R.I. Training & Consultancy (Freelance)
07.2011 - Current
Bach. Degree (Hons.) Applied Language Studies - Professional Communication
Universiti Teknologi MARA (UiTM)
04.2001 -
English Teaching Cultural Exchange -
Matsuyama Shinonome College
04.2001 -
Foundation in Law -
Universiti Teknologi MARA (UiTM)
04.2001 -