Siti Suraya Binti Khairuddin
Business Development Executive
Shah Alam
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Executive - Category Management & Buying
Zalora Malaysia
07.2024 - Current
- Optimized product mix by conducting regular SKU rationalization analyses based on sales performance metrics.
- Drove collaborative relationships between internal stakeholders such as Campaigns, Merchandising, and Logistics departments for seamless category management efforts.
- Facilitated communication between suppliers and internal teams, clarifying requirements and expectations to ensure optimal outcomes for all parties involved.
Key Account Executive
Sinma Digital Commerce Sdn Bhd
03.2024 - 07.2024
- Regularly monitor warehouse stock to ensure stock is constantly replenished
- Assist other Key Account Managers with execution of marketing plans
- Work with the brands/internal teams to continuously improve operational aspects of the business
- Maintain product listings, ensuring accurate and up-to-date information
Business Development (Relationship Manager)
Shopee Mobile Malaysia Sdn Bhd
01.2022 - 11.2023
- Developing and maintaining close relationships with sellers on Shopee platform
- Pitching and assisting sellers with successful onboarding on marketing campaigns and initiatives to improve traffic and sales by 20%
- Coordinating with various internal teams to resolve seller issues on a day-to-day basis
- Negotiating deals with sellers and curating SKUs (Stock Keeping Units) for various campaigns, promotions, online marketing, and media as required
- Working closely with other category teams to handle category specific campaigns which optimize visibility of sellers’ store
- Identifying market gaps and managing pricing strategy, product assortment, stock availability of sellers in the category
Business Development (Operations) Executive
Shopee Mobile Malaysia Sdn Bhd
06.2021 - 01.2022
- Support the team with daily price checks to identify and ensure Shopee has the lowest price among all e-commerce platforms
- Attending Excel classes to improve workflow and providing solutions during discussions with team leads
- Perform ad-hoc tasks with departments such as Business Intelligence and Project to allow for better synchronous data upkeep among the categories
- Assist in managing the workflow of the team to ensure all submissions and tasks are done in a timely manner
- Perform basic analyses such as market analysis, competitor analysis and product analysis
Education
BBA (Hons.) - Finance
International University of Malaya-Wales
02.2017 - 09.2020
Foundation in Arts - undefined
International University of Malaya-Wales
02.2016 - 02.2017
Skills
Adobe Premiere Pro
Timeline
Executive - Category Management & Buying
Zalora Malaysia
07.2024 - Current
Key Account Executive
Sinma Digital Commerce Sdn Bhd
03.2024 - 07.2024
Business Development (Relationship Manager)
Shopee Mobile Malaysia Sdn Bhd
01.2022 - 11.2023
Business Development (Operations) Executive
Shopee Mobile Malaysia Sdn Bhd
06.2021 - 01.2022
BBA (Hons.) - Finance
International University of Malaya-Wales
02.2017 - 09.2020
Foundation in Arts - undefined
International University of Malaya-Wales
02.2016 - 02.2017
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