Summary
Overview
Work History
Education
Skills
Age
Timeline
Generic
SITI RUZAIMAH BT ABAS

SITI RUZAIMAH BT ABAS

Retail Manager
NO 996 Jln Warisan Puteri A35, Taman Warisan Puteri 70400 Seremban

Summary

Accomplished and a deliver Retail Manager with Master in Business Administration and over 15 years of professional experience managing Retail Operation, specifically in Telecommunication. Skilled in Sales Marketing, Ground Activities, Customer Management, Quality Review and Operation Compliance and Cost Controlling. Proven track record of exceeding revenue target and passionate about driving strategic growth and market expansion, expertise in leading high performing team and Implementation innovative strategies has consistently resulted in significant revenue growth.

Specialization : Mobile Postpaid, Fibre Business, Broadband, Enterprise Business and Merchandising,

Overview

15
15
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Retail Manager

Maxis Broadband Sdn Bhd
01.2010 - Current
  • Managing Maxis stores in Negeri Sembilan (5 stores)
  • Drive operational excellence by creating a conducive customer journey, leads to speedy and effective resolutions for customers and promoting self-serve
  • Enforce quality and compliance to standard policies and procedures
  • Implement best practice service management framework across Service Managers to ensure service excellence, proactive support and improvement in overall customer service experience
  • Introduce comprehensive training activities, enhancing the skill sets of servicing teams contributing to improved performance and efficiency
  • Accountable for delivering revenue, growing and penetrating new market share and costs control through sales and services activities in assigned territory or all stores
  • Provide 'Effective Scheduling' to ensure business run smoothly
  • Prepare Recovery plan related to staff performance during downtime
  • Good in handling 'exceptional cases'
  • Achievement: Outstanding Service Quality
  • Store won for highest Score in Customer Service nationwide
  • Store won for campaign - Let's Fly (Highest Postpaid Sales in 4 consecutive months)
  • Store Participated in Trial Project - Highest Accessories sold
  • New store in 500 postpaid clubs (2020)
  • 2 stores in 600 clubs (2023)

Project Manager

Maxis Broadband Sdn Bhd
02.2019 - Current
  • Successfully managed projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
  • Project : -
  • 1) FTTH NGBB in Nilai /Sendayan/Iringan Bayu -

Seremban)

2) Enterprise /Public Sector.

  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
  • Enhanced team performance with targeted training programs, addressing skill gaps and promoting professional development.

Store Manager

Maxis Broadband Sdn Bhd
01.2020 - Current
  • Opening 2 new stores (Kuala Pilah & Rembau)
  • Trained new hires and lead team for telemarketers
  • Handle outbound calls to potential customers
  • Derive sales to achieve revenue from telesales
  • Gather market information database among others, keep track competitors market activities and looking new market penetration
  • Responsible to grow/ maintain market leadership with right strategy include sales, distribution, as well network coverage planning (collaboration with Network team and Product team)
  • Capture market potential for specific area and design strategic ground activities
  • Plan Sales Activities in Enterprise Business ( SME and Public Sector) and design related activities (Sales Ground Activities). Monitor the growth
  • Plan Sales Activities in Fibre business and monitor the growth
  • Direct team to focus and transform team to be 'business consultant' in order meeting their KPI and sustain store revenue growth
  • Provide team with support, coaching, motivation and related information for them to achieve the objective and goals
  • Conducting periodical meeting with team to address issue related and setting team to achieve objectives
  • Manage team performance by conducting performance feedback and as well their Individual Performance Plan
  • Derive team and store to have positive Net Promoter Score as well First Call Resolution
  • Market Intelligence and Strategy Planning & Execution
  • People Development

Education

Master of Business Administration -

UNIVERSITY UTARA MALAYSIA
Kedah
01.2012 - 01.2014

Bachelor of Business Administration -

UNIVERSITY SAINS MALAYSIA
Pulau Pinang
01.2005 - 01.2009

Skills

    Retail Operations Management

    Team Leadership and Development

    Customer Relationship Management

    Sales Strategy and Execution

    Inventory Control and Merchandising

    Data Analysis and Strategic Planning

    Marketing and Promotional Campaigns

Age

48 years

Timeline

Store Manager

Maxis Broadband Sdn Bhd
01.2020 - Current

Project Manager

Maxis Broadband Sdn Bhd
02.2019 - Current

Master of Business Administration -

UNIVERSITY UTARA MALAYSIA
01.2012 - 01.2014

Retail Manager

Maxis Broadband Sdn Bhd
01.2010 - Current

Bachelor of Business Administration -

UNIVERSITY SAINS MALAYSIA
01.2005 - 01.2009
SITI RUZAIMAH BT ABASRetail Manager