Summary
Overview
Work History
Education
Skills
Leadership & Extracurricular Activities
Additional Information
Interests
Timeline
Generic

SITI NORAQILAH BINTI RAHMAN

Performance Marketer
Kuala Lumpur

Summary

Dynamic individual with hands-on experience in digital marketing and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

5
5
years of professional experience

Work History

Performance Marketer

AGAINSTARHOUSE SDN.BHD.
11.2024 - 06.2025
  • Developed and executed multi-channel digital marketing campaigns, increasing brand engagement by 20% through targeted strategies on social media.
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Crafted event proposals featuring innovative marketing strategies tailored for Government Body, such as Muzium Negara.
  • Conducted thorough post-campaign analysis to identify areas for improvement in future efforts.

Marketing Campaign Coordinator

DATTEL SDN.BHD.
10.2023 - 10.2024
  • Implemented multi-channel digital marketing campaigns, driving 20% growth in brand engagement via focused strategies on social media
  • Directed campaign budgets effectively, enhancing ROI through strategic allocation and data-driven adjustments to reduce costs by 10%
  • Partnered with cross-functional teams, delivering high-quality content and ensuring timely project execution, maximizing campaign reach and alignment.
  • Administered Collaborative Performance Ads (CPAS) with Shopee on Meta, refining ad performance to increase product visibility and develop data-driven campaigns consistent with Shopee’s sales objectives.
  • Conducted market research to identify target audiences, tailoring marketing messaging accordingly for maximum impact.
  • Streamlined campaign processes, optimizing efficiency and effectiveness in marketing efforts.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.

F&B Barista

HWC COFFEE (PALATERIUM SDN.BHD.)
12.2022 - 06.2023
  • Worked alongside colleagues to produce over 30 drinks daily in high-demand periods, effectively inspiring customers to exceed daily sales goals by 10% through meaningful conversations and exceptional service for promotional offerings
  • Sustained a stellar 95% customer satisfaction rate by proactively initiating conversations and expertly managing relationships with potential and existing customers.
  • Influenced customer purchasing decisions, achieving notable 10% increase in overall sales through strategic introduction of promotional gifts, merchandise, meal sets, and enticing seasonal drinks.
  • Implemented comprehensive approach by analyzing, closely monitoring, and proactively managing daily display of baked goods and entire product life cycle, ensuring optimal presentation and freshness for customers.
  • Mentored and trained team of 2-4 junior sales assistants, achieving 45% reduction in slow-moving inventory

F&B Sales Assistant

LAVENDER BAKERY & CONFECTIONERY SDN.BHD.
06.2022 - 11.2022
  • Maintained 99% accuracy rate in product knowledge within fast-paced, high-volume retail environment, ensuring exceptional customer service and effective product recommendations.
  • Executed systematic strategy through thorough analysis, vigilant monitoring, and effective management of daily baked goods display and product life cycles, ensuring peak freshness and minimizing waste, leading to enhanced customer satisfaction and lowered operational costs.
  • Mentored and guided team of 3-5 junior sales assistants, resulting in significant 45% reduction in slow-moving inventory and 20% improvement in operational efficiency through optimized processes and advanced skill training.
  • Executed nightly product tracking and waste reduction strategies to enhance inventory management and minimize wastage, achieving substantial decrease in overall losses and improved cost-efficiency.

Sales and Marketing Trainee (Internship)

IKHTIAR FACTORING SDN.BHD.
06.2020 - 09.2020
  • Meticulously tracked and administered data for nearly 142 clients over a two-month industrial training period, skillfully applying this information to issue more than 30 emails, broadening outreach and engagement with prospective clients, and driving growth within the organization.
  • Strategically initiated and executed cold calls to engage over 60 targeted clients, utilizing persuasive communication and relationship-building skills.
  • Solved customer challenges by offering relevant products and services.

Education

BBA - Engineering Entrepreneurship

UNIVERSITI MALAYSIA PERLIS (UniMAP)
Perlis, Malaysia
04.2001 -

Skills

  • Video production editing
  • Visual content and presentation creation (Canva)
  • Proposal development
  • Data analytics
  • Paid search campaigns
  • Digital advertising
  • Social media management
  • Copywriting
  • Lead conversion

Leadership & Extracurricular Activities

  • Secretariat, Rakan Muda Club (04/2019 – 04/2020) – Facilitated administrative tasks and supported club activities to enhance student engagement.
  • Participant, Perbarisan Olahraga UniMAP (06/2018 & 09/2019) – Represented university in official sports parades and fostered team spirit.
  • Volunteer, Rumah Orang Tua Titian Kasih (11/2018) – Collaborated with a 30-member team to organize a community outreach program for elderly care.
  • Team Member, English Dikir Barat Competition, UniSZA (11/2018) – Performed with a seven-member group, showcasing creativity and teamwork in a national-level cultural event.

Additional Information

  • General Assembly Data Analytics Bootcamp (UKM, Apr 2022) – Analyzed datasets and presented findings using Python.
  • Celcom Siswapreneur@Google Bootcamp (UniMAP, May 2020) – Prepared project documentation using Google Workspace tools.

Interests

Technology

Marketing

Psychology

Research

Timeline

Performance Marketer

AGAINSTARHOUSE SDN.BHD.
11.2024 - 06.2025

Marketing Campaign Coordinator

DATTEL SDN.BHD.
10.2023 - 10.2024

F&B Barista

HWC COFFEE (PALATERIUM SDN.BHD.)
12.2022 - 06.2023

F&B Sales Assistant

LAVENDER BAKERY & CONFECTIONERY SDN.BHD.
06.2022 - 11.2022

Sales and Marketing Trainee (Internship)

IKHTIAR FACTORING SDN.BHD.
06.2020 - 09.2020

BBA - Engineering Entrepreneurship

UNIVERSITI MALAYSIA PERLIS (UniMAP)
04.2001 -

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SITI NORAQILAH BINTI RAHMANPerformance Marketer